Repeat Crafter Me is an online brand and industry leader with easy to follow tutorials focused on crochet patterns, crafts and recipes. Founded by influencer and published author Sarah Zimmerman, the brand has over 1MM followers on various social platforms and thousands of free tutorials, patterns and recipes servicing beginning to advanced audience members

Strategically led a team of 12 individuals and 38 Retailers from Southern CA, Arizona, Nevada and Utah focused on exceeding goals in several areas including: Vehicle Sales / Market Share, Service, Parts, CSI, Extended Service Contracts, etc. Oversee all functions pertaining to Market Development / Retail Network, Marketing, Legal, Product & Sales Training, Incentive Planning, Facility Construction and Partner Integration within specified territory.Developed launch and support plans for ‘go-to-market’ product lineup. Worked on supporting rapidly expanding UIO (customer base) and re-investment by all parties to recognize revenue potential. Key Highlights: Transformed vehicle sales, market share and brand rank; from 26,539 to 49,980 units (an 88% increase in 3 years), market share from 1.6% to 3.3% and brand rank from the #15 to #11 position.  Accelerated Hard Parts Sales from $19.1MM to $37.9MM. In addition to direct reports, oversaw regional relationship with 10 vendor / partners comprised of 11 individuals. Designed and standardized dashboard report to regularly facilitate discussion / share best practices with team members on all pertinent KPIs. Worked with team to develop Demand Channel Forum, geared to providing Retailers with best practices within all Tier 3 marketing and advertising initiatives. Became critical planning session for dealers and agency partners; just completing third annual session.

Responsible for Digital Marketing, Marketing & Advertising over 6-state territory. Specific involvement with planning, execution and evaluation of Corporate Advertising (Tier 1), Region / Zone Advertising (Tier 2) and Dealer Advertising (Tier 3); with the goal of increasing brand awareness, consideration and driving more traffic / sales. Work closely with our network of 56 Dealerships across the Northwest to assist in the planning of traditional and digital advertising campaigns; and overseeing the effective utilization of our co-op advertising program. I work with representatives from our agency-of-record, Carmichael Lynch on traditional and digital demand creation (SEO, SEM & Social Media) and our digital agency partners for effective lead handling / process implementation within the retail environment.Key Highlights: Digital advertising plans and e-commerce process improvement led to 46% growth in lead volume and response time reduction of 51% across all dealerships. Successfully launched redeveloped carline, increasing market share in compact segment by 7% Y-O-Y (from 3% to 10%) with limited product availability. Work with retail channel to plan advertising, incentives, events / sponsorships

Oversee customer satisfaction / owner loyalty, retail processes, digital execution and sales and product training for Alaska, Washington, Oregon, Idaho, Montana and Wyoming. Additional responsibilities include creation and implementation of product training curriculm.

Responsible for Sales, Marketing, Training and Owner Loyalty for Subaru in Western Washington.

Work in Sales, Parts, Service, Marketing, Training, Market Development, Business Development and Distribution.

Worked within VWoA eBusiness department on integration with vwhub.com (Volkswagen's Dealer Extranet). Additional responsibilities included developement of web-based training platform for VW's network of 800+ Dealers

Responsibilities included IT Sourcing needs for Chase Retail Bank, Retirement Planning Services and Private Bank.

Responsible for Volkswagen and Audi eBusiness accounts. Supervised teams in Provo, UT, Auburn Hills, MI, Chennai, India and Hyderabad, India.