I help companies fall in love with their mission again. Former media executive and technology journalist, now management consultant with deep technical understanding and an audience-first mindset. A champion of product and customer experience.I developed the "Zero, Zero, Zero" corporate strategy that underlies General Motors' efforts to revolutionize mobility across the globe.I helped IBM rediscover the appeal of their mainframe dominance to a modern developer audience.As part of the founding team at Wirecutter, I expanded the brand from electronics to the entirety of consumer goods.I wrangle alignment in a direct yet empathetic way, and—most importantly—protect good work from start to finish. I wed long-arc brand vision with practical know-how and a commitment to results that is measured by revenue.