Joe Mango Email & Phone Number

West Chester, Pennsylvania, United States

• Develop, sources, and markets assigned product categories• Performed performance analysis of new and existing products • Product development include ROAD PRO, Helpmate, Cumnins products ; tools, apparel, soft home, fixtures, electronics, organizational, batteries, lighting, safety camping, knives, and promotional products • Experience in overseas sourcing with a focus on the new development of brand-exclusive products• Work closely with the sales team to communicates features and benefits to customers• Complete supply chain duties, AS400, forecasting, ordering, tracking, and resource best sellers• Lead merchandise assortments for creative, catalog, web, and sales team • Conducts advertising meetings, gives direction on layouts, for brochures, mailers, and email blasts

Washington D.C. Metro Area

Develops, Sources and Markets all product categories • Performed extensive qualitative and quantitative product performance analysis of new/edited products for catalog and website • Products include; apparel, jewelry, backpacks, personalized, tabletop, textiles, pet, organizational, gadgets, office, and outdoor. Experience in overseas sourcing, with a focus on the new development of brand-exclusive products • Revitalized best-selling brands developed unique and exclusive product and marketing categories for online placement, assortment plans• Web and online catalog marketing and analysis• Supply chain duties, MAS 500, forecasting, ordering and re-sourcing best sellers • Increased Private Label offerings

Oshkosh, Wisconsin Area

• Develops, Sources and Markets largest category of brands with an excess of $ 23.5 million in demand, achieving a gross margin of 70.8%, $1.25M over YTD• Performed extensive qualitative and quantitative product performance analysis of new/edited home brands for digital catalog and website • Increased home product offerings for Amazon placement and distribution• Products include; textiles, bath, bedding, window, table top, kitchen, pet, rugs, lighting, organizational, gadgets, office, and outdoor. Experience in overseas sourcing, with a focus in new development of brand exclusive products • Revitalized best-selling brands developed exclusive product and marketing categories for online placement, assortment plans• Web and online catalog marketing and analysis• Increased Private Label offerings

Pennsylvania

• Directed product sourcing: textiles, furniture, organizational products, vitamins/supplements, pain relief, compression apparel, footwear, mobility compression, hard lines, electronics and more. • Lead merchandise assortments for web, catalog and direct mail marketing• Launched product development best practices, creative visualization, square inch analysis, merchandise plans, customer retention and promotion marketing, resulting in a 10% increase above sales plan, 5% increase in Gross Margins and produced $3.85 per catalog• Introduced tiered marketing strategy for all product categories, continuity programs for topical and supplements and New! Product categories; Pet Wellness, Muscle and Joint Recovery and Women Active Apparel

Portland, Maine Area

Directs ongoing development and execution of marketing services on behalf of McKesson Pharmaceuticals. Responsible for development of key marketing metrics and merchandise development within the McKesson Organization. Executing marketing activity via online marketing and co-operative management software. Daily outreach to pharmacies and marketing vendors. Offering leadership of marketing- inspired discussion, and managing fulfillment and oversight of projects. Responsibilities include:• Marketing EMG3 agency resources to a broad range of McKesson/Health Mart brand pharmacies across the U.S.• Managing the execution of creative/marketing services (internet/online, radio, TV, direct mail, events,media, list management, public relations, social media, etc.) • Development of new marketing tactics • Analyzing and track national marketing efforts• Supervision and development of test marketing pilots: OTC, Hybrid, Pet Compounding, Direct Mail and Pharmacy marketing • Developing /managing relationships with customers to maintain value, generate positive feedback, and maintaining superior survey response metrics• Support users in the understanding of marketing enrollment and basic use of a variety of online marketing platforms• Streamlining marketing approach (processes, tools, best practices, etc.) • Tracking user feedback and manage out of the box marketing requests

Sourced & Marketed: Vitamins, Health Supplements and Topical Products• On-Line and Printed Catalog direct mail, direct response marketing and measured success• Improved catalog response rate to 3%, increased sales by 25%• Increased new product assortment by 25%, resourced existing categories to increasesales and margins, 19 % over revenue plan• Implementation of catalog and web design templates, product development, listacquisition, creative visualization, square inch analysis, forecasting, merchandise plans andcustomer acquisition• Developed profitable products to market, emphasis on catalog, direct mail, and Internet