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- Audit, forecast, create & manage online advertising campaigns for book of clients managing- Managed $1.5mm+ ad spend and numerous happy clients- Create & execute comprehensive Google Ads & Paid Social plans to reach CPA & lead volume objectives- Develop & implement data-driven SEO and content plans utilizing in-depth keyword research to surface high ROI organic opportunities- Maintain benchmark average 2.5 coffees per day

Mentor to working professionals in Springboard.com's Digital Marketing Bootcamp covering:- Marketing Fundamentals- Metrics and Measurement- Content Marketing- Social Media (Paid and Organic)- SEO/SEM- Conversion Rate Optimization- Email Marketing

Rally Digital Marketing is an online lead generation company for businesses with location-independent and customer-located services within the following verticals:Home cleaning servicesRoofing/siding/windowsLegal servicesElectricians and PlumbersAC / furnace / hvac repair or replacementWedding photographyMortgagesWater damage restorationPainting and drywallInsuranceLocksmithsLandscaping and sprinkler installationIn metro areas of 1M+ we help companies in the above industries gain an edge in their local market through geographic-based organic search marketing. Delivering a steady flow of organic search leads, we do so at a cost that beats many traditional paid advertising sources and is a must for companies seeking to lower customer acquisition costs. Learn more at www.rallydm.com.

Today's savvy web surfers make up their minds about a business' credibility within moments of landing on their website. In the competitive online environment, businesses can no longer afford to have a website that is anything less than outstanding. Even then, a great site is not complete without a solid strategy to drive qualified traffic to it and content to keep visitors engaged and becoming fans of your brand. Visual Symphony provides businesses with beautifully designed sites along with consulting services on how to best drive traffic through a mix of content marketing, social promotion, SEO, and paid search strategies.

Lead Online Marketing Efforts to:1. Increase inquiries through SEM activities including SEO & PPC and conversion rate optimization2. Increase quality of inquiries through inquiry nurturing programI focus on the experience of users from their first encounter of the brand via search or display ad, to landing on a microsite or landing page and encourage visitors to take the next step in their research process by reaching out via form submission or phone call. In the past year my focus has shifted towards the 2nd half of that process and involves running A/B split tests to improve conversion rates of visitors and generate higher lead volume.Expertise in Online Lead Generation:1. AdWords: campaign/adgroup setup, keyword selection, bid optimization, search & display, banner design, remarketing2. Landing pages: design, development, calls-to-action, copy, forms, CRO3. Content offers for email sign-ups with follow up nurture content to inform, engage, and move towards a Sales Qualified Lead4. Analytics and reporting

1. Audited sites for 40+ technical search engine visibility factors and provided remediation steps2. On-boarded and managed 3 full-time contract employees ­- a designer, frontend developer, and technical SEO practitioner3. Implemented best practice landing pages for clients to increase conversion percentages4. Managed lead capturing and reporting5. Set up branded social media channels6. Created and sent Constant Contact email marketing campaigns

Manage design changes for the Ongoing Product Development and Cost & Sourcing Groups.Oversee cost reduction efforts creating significant company cost savings.Direct testing programs for potential new product designs.Interface with manufacturing, quality, materials, packaging, technical publications, legal, marketing, CAD, supply chain, and fulfillment to ensure timely completion of projects.

Provided technical support for product development through testing and evaluation.Developed testing plans, performance standards, and manuals for a variety of consumer and professional painting products.