Joe Mccambley

Joe Mccambley Email and Phone Number

Chief Marketing Officer at Saatva @ Saatva
Joe Mccambley's Location
Fairfield, Connecticut, United States, United States
Joe Mccambley's Contact Details
About Joe Mccambley

I remember being a young copywriter when the CEO introduced an outside consultant who would help take our startup agency to the next level. He was in his late 50's, had been a writer, creative director, CMO, President, CEO, investor—all very impressive. He carried a mole skin note pad. I had one of the first Macintosh computers. I thought, "Get this guy a body bag."Now, here I am with the same experience as that consultant; one foot in the body bag, the other in a Converse high top, dug into the dirt on the edge of my grave. After nearly 45 years in marketing I'm finally beginning to understand how it works. You probably want me to tell you how it works.I didn't say I know how it works. I said I'm beginning to know. All I really know is that anyone who tells you they have the answers is lying. How it works for YOU and YOUR company will take years of hard work. I'm lucky enough to work at a place that has given me the years I need. I hope the same it true for you.

Joe Mccambley's Current Company Details
Saatva

Saatva

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Chief Marketing Officer at Saatva
Joe Mccambley Work Experience Details
  • Saatva
    Chief Marketing Officer
    Saatva Jul 2017 - Present
    New York, Us
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  • Saatva
    Chief Strategy Officer
    Saatva Jul 2017 - Nov 2018
    New York, Us
    The Saatva Company is the largest and most successful online-only luxury mattress company in the country. We have 18 U.S. and Canadian-based factories that build our proprietary products, and over 136 fulfillment centers that deliver throughout the continental U.S. and Canada. Unlike most other online mattress sites, The Saatva Company delivers and sets up all of its ultra-luxury products in our customers’ homes, creating a hassle-free buying experience. By cutting out the middleman and retail store markups, we're able to provide a luxury product at dramatically lower prices. For more information visit www.saatva.com.
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  • Pop
    Svp Content Marketing
    Pop Jan 2016 - Jul 2017
    POP is a digital agency that transforms ideas into experiences for the world’s most visible and vibrant brands, such as Target, T-Mobile, Microsoft, Nike, Home Depot, Nintendo, and many others. I joined POP with the hope that my colleagues and I will help our clients implement Enterprise Content Strategies that evolve the central focus of their content marketing efforts from "What can I sell you?" to "How may I help you?" After all, content that tries to sell usually doesn't. Content that tries to help usually sells.
  • The Wonderfactory
    Co-Founder, Creative Director
    The Wonderfactory Mar 2005 - Dec 2015
    New York, Ny, Us
    The Wonderfactory is focused on inventing new ways for consumers to interact with original content developed by publishers, media companies, and advertisers. To that end our body of work includes large scale Web sites, mobile/tablet apps, and original content development. Some of our projects:-- The design and launch of the original Huffingtonpost.com-- We helped WebMD transition from a medical site that people went to only after a dire diagnosis, to a lifestyle site that people returned to almost daily.--The re-launch of life.com two years after the magazine and web site had gone dark--The design of TWC Max for The Weather Channel, their first app that launched on the same day as the iPAD--The design and iPAD launches of Sports Illustrated, Time, Fortune, People, Food & Wine, Travel + Leisure, Motor Trend, Automobile, Better Homes & Gardens, AARP, and the Holiday App for BHG.--The design of Barnes & Noble's Nook Color Android device.--Notable Web site design projects include, but are not limited to, theweatherchannel.com, nationalgeographic.com, newsweek.com, marthastewart.com, zagat.com, foodnetwork.com, comcast.com, and webmd.com.
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  • Aol
    Svp, Gm, Studioaol
    Aol Jun 2003 - Jun 2004
    New York, Ny, Us
    Managed all aspects of AOL's $60M, 300-person creative organization that conceives and builds everything AOL’s 25-million-plus members see or do on the service.• Attracted more than 80 high-caliber stars to AOL, leading to dramatic improvements in visual design, user interface design, project management, video production, tech development, and quality control. • Partnered with Product Development to completely re-design the service, bringing consistency and simplicity to the member experience.• Championed move of service from proprietary “Rainman” technology to open Web technologies, enabling syndication of content across the Web. this led to increased ad revenues approaching $1 billion/yr.• Dramatically improved AOL’s ability to “mass customize” by launching 8 new AOL sub-brands and/or products.• Partnered with AOL’s Broadband Division to Webcast many live events, including Dave Matthews Concert In Central Park, Avril Levigne at Webster Hall, Usher Live From NY.
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  • Digitas
    Chief Creative Officer
    Digitas 1998 - 2001
    Boston, Massachusetts, Us
    Revitalized Digitas’ 400-person creative organization that conceives, builds, and continually improves direct response, print, radio, TV, and online advertising programs for major brands such as AT&T, General Motors, American Express, etc.• Created comprehensive creative skills database. By setting a “high bar” for the expertise and behaviors required for success at Digitas, encouraged potential under performers to self select out of the organization, and made room for hiring many top performers—about 30% of the total staff.• Advocated for and helped create Digitas’ Account Planning capability.• Worked with Account Planning to conceive and implement the Digitas Brand Activation Process. • Dramatically improved overall creative quality. Digitas was named AdWeek’s Agency of the Year in 2003, in part because of the overall improvement in the quality of creative work.
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  • Modem Media
    Chief Creative Officer
    Modem Media 1998 - 2001
    Combined creative staff from three different companies (including two acquisitions) into a single, high-functioning, multi-national creative organization. • Managed growth of department from fewer than 80 employees in a single office to more than 300 employees across eight international offices, while increasing the overall quality of the creative product.• Helped build Modem’s reputation as one of the preeminent creative agencies in the Internet space with the ability to satisfy the strategic needs of major, multi-national brands such as AT&T, GM, Citibank, Starwood Hotels, SONY, Delta Airlines, and GE
  • Thunder House (Now Zentropy Partners)
    President
    Thunder House (Now Zentropy Partners) 1996 - 1998
    Quickly established Thunder House as a creative force in the interactive world. • Founding partner of this interactive “creative boutique” that was purchased in 1998 by the McCann Worldgroup (a division of the Interpublic Group of Companies).• Led growth of company from six employees in Boston to more than 500 employees in 14 global offices. Named one of AdWeek’s Top Interactive agencies.• Conceptualized and built many innovative first-generation marketing and commerce sites for major brands such as Intel (Pandesic), Motorola, Marriott Hotels and Resorts, Olympus, US Air, Unilever (Nestle), MasterCard International, and AT&T.
  • Modem Media
    Creative Director
    Modem Media 1994 - 1996
    Established creative and account management departments, processes, and best practices for this fledgling interactive ad agency.• Wrote and produced the first online ad experience ever to appear on the Web (in October, 1994) for AT&T. This tour of the worlds finest art museums, created to support the launch of Hot Wired Magazine, drove 44% click-through rates for nearly a month.• Built an online experience for AT&T’s sponsorship of the Olympic games that included one of the first uses of flash in a banner, the first use of Java in a banner, live video feeds from the AT&T Global Olympic Village in Atlanta, in-banner diving, pole vault, sprinting, and javelin events (drawing over 40,000 registered contestants on their first day) and a collaborative workspace where Olympic athletes created huge canvases of art for visitors to the Web site.
  • Bronner Slosberg Humphrey
    Senior Copywriter
    Bronner Slosberg Humphrey 1990 - 1994
    Cut my teeth in the Direct Response business working on the launches of Membership Rewards for American Express, the AT&T Universal Card, and IBM Direct.
  • Bronner, Slosberg, Humphrey (Now Digitas)
    Copywriter
    Bronner, Slosberg, Humphrey (Now Digitas) 1989 - 1994
    Wrote hard-hitting direct response ads for AT&T and American Express. Worked on the launches of the AT&T Universal Card and the American Express Membership Rewards programs.
  • Ingalls Quinn And Johnson
    Copywriter
    Ingalls Quinn And Johnson 1986 - 1989
    Wrote radio, TV, and print, mostly for fashion, high tech, and CPG clients.
  • Various Companies
    Prior To 1990
    Various Companies 1979 - 1986
    Before getting into advertising I worked at a series of sales and marketing positions that tested my fortitude and taught me how to build brand value. I sold paint cans for the Continental Can Company during the recession of the early 80s and aerosol cans during the height of the ozone scare. I designed and sold HMO-like services to Eastern Airlines, NY Life, Playtex International, and Aetna at a time when uttering the words "managed care" at a medical conference could get you pummeled by a Board Certified physician. I may have sold more five gallon plastic buckets than anyone you are likely to meet in this life or the next. Through it all I learned that brands are built on the backs of great products that are supported by excellent and personalized customer experiences.

Joe Mccambley Skills

Online Advertising Digital Strategy Advertising Digital Marketing Online Marketing User Interface Design Interactive Advertising Digital Media Content Strategy Integrated Marketing Creative Direction Strategy Interactive Marketing Web Design User Experience Creative Strategy Social Media Marketing Marketing Social Media Copywriting Brand Development Content Development Information Architecture Marketing Strategy Experience Design Mobile Devices Usability Email Marketing Web Project Management Interaction Design E Commerce Mobile Marketing Content Management Information Design User Interface Art Direction New Media Mobile Design Interactive Media Flash Television Seo Video Production Web Analytics Publishing Corporate Branding Sem Mobile Applications User Experience Design Branding And Identity

Joe Mccambley Education Details

  • Babson F.W. Olin Graduate School Of Business
    Babson F.W. Olin Graduate School Of Business
    Entrepreneurial Studies
  • University Of San Francisco
    University Of San Francisco
    English (Writing)
  • Cardinal Dougherty High School
    Cardinal Dougherty High School

Frequently Asked Questions about Joe Mccambley

What company does Joe Mccambley work for?

Joe Mccambley works for Saatva

What is Joe Mccambley's role at the current company?

Joe Mccambley's current role is Chief Marketing Officer at Saatva.

What is Joe Mccambley's email address?

Joe Mccambley's email address is jo****@****ncy.com

What is Joe Mccambley's direct phone number?

Joe Mccambley's direct phone number is +120357*****

What schools did Joe Mccambley attend?

Joe Mccambley attended Babson F.w. Olin Graduate School Of Business, University Of San Francisco, Cardinal Dougherty High School.

What skills is Joe Mccambley known for?

Joe Mccambley has skills like Online Advertising, Digital Strategy, Advertising, Digital Marketing, Online Marketing, User Interface Design, Interactive Advertising, Digital Media, Content Strategy, Integrated Marketing, Creative Direction, Strategy.

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