Joe Mcpherson Email and Phone Number
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As the founder of ZenKimchi Experiences, I’ve spent 20+ years transforming cultural storytelling into award-winning tourism and digital marketing solutions. From creating Korea’s first food blog—garnering over 1M annual visitors—to consulting for global media like CNN’s Parts Unknown, I specialize in crafting authentic narratives that engage audiences and build trust.Recognized in the top 1% globally by TripAdvisor for our Dark Side of Seoul Tour, I thrive at the intersection of cultural authenticity and business innovation. Whether leading cross-functional teams, optimizing SEO strategies, or designing immersive experiences, I bring a unique blend of creativity, data-driven insights, and cultural sensitivity to every project.Let’s connect to discuss how I can help amplify your brand, drive audience growth, and deliver exceptional customer experiences.
Zenkimchi Experiences
View- Website:
- zenkimchi.com
- Employees:
- 3
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Chief Executive OfficerZenkimchi Experiences Feb 2004 - PresentSeoul, South Korea• Built Korea’s first food blog, ZenKimchi.com, ranking top 5 globally for "Korean food" with 1M annual visitors.• Designed and launched the Dark Side of Seoul Tour, awarded TripAdvisor’s 2024 Travelers' Choice "Best of the Best."• Managed a team for innovative tours and marketing strategies, achieving 20–40% annual revenue growth.
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Vp Of Content & Product ManagerNamu-Ai Jul 2020 - PresentSeoul, South Korea• Spearheaded product lifecycle for AI-powered CRM applications, driving user acquisition by 30% through innovative content and feature development.• Developed culturally sensitive marketing strategies to align with Korean and international audiences.• Led cross-functional teams using Agile methodologies to execute product roadmaps on time and within budget. -
Social Media ManagerFreelance (Self Employed) Jan 2020 - PresentGimpo, Gyeonggi, South Korea• Developed and executed social media and marketing campaigns for international clients, driving measurable engagement and growth.• Crafted tailored social media plans and original content for Chung Jung Won and Korea Foods to increase engagement and brand visibility.• Implemented a comprehensive Facebook and Instagram marketing strategy for Seoul Shakespeare Company, resulting in a 4x increase in theatre audience turnout. -
Founder & PresidentKorea Food Tours Jan 2012 - PresentSeoul• Founded Korea Food Tours to offer immersive culinary and cultural experiences for global travelers.• Designed flagship experiences like the Ultimate Korean BBQ and Majang Meat Market Tour.• Achieved 20-40% annual revenue growth through data-driven marketing and exceptional guest experiences. -
Managing PartnerOk Burger On The Cheonggyecheon May 2016 - Sep 201699 Cheonggyecheon-Ro• Implemented strategies to turn around a struggling 100-seat restaurant by streamlining the menu and kitchen operations.• Cut ticket times by 80% through re-training both back-of-house and front-of-house staff for more efficient service.• Successfully re-branded the concept of OK Burger on the Cheonggyecheon, managing and tracking performance and budget.
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Managing Partner & ChefMcpherson'S Bbq Pub Jan 2016 - Apr 2016Seoul• Developed a cohesive restaurant concept and organized kitchen and bar operations at McPherson's BBQ Pub in Seoul.• Built an automated inventory and performance system using spreadsheets to streamline operations.• Hired and managed talented staff, resulting in a well-functioning team that delivered exceptional service.• Executed a strategic PR and marketing program, leading to a pre-opening magazine feature and positive reviews.
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Dining EditorGroove Magazine Jan 2015 - Nov 2015Yongsan-Gu, Seoul, Korea• Designed and planned the magazine’s multi-page dining section• Created new branded food columns• Supervised and edited a team of freelance writers and photographers
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On Air PersonalityArirang Korea Tv Jun 2011 - Apr 2015Seocho-Gu, Seoul, Korea• Hosted weekly segments on Arirang TV's "Korea Today" showcasing restaurants and cooking demos.• Led a 6-episode travel series on Arirang TV, engaging viewers with unique cultural experiences.• Produced and presented food-related segments on Arirang Radio, enhancing audience engagement and interest. -
On-Air Contributor, "1013 Main Street"Tbs Efm Oct 2013 - Mar 2015Jung-Gu, Seoul, Korea• Produced weekly food related segments and presented live on-air with the host of the program at TBS eFM in Jung-gu, Seoul, Korea.• Interacted with the audience live through chats and phone calls, engaging viewers and enhancing the overall viewer experience.
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Web & Marketing ManagerKoreadmc Aug 2012 - Dec 2014Seoul, South Korea• Created and managed over a dozen multilingual online business ventures, developing branding, logos, and designs for each concept.• Established Korea Food Tours through a successful tour program, expanding into food product development for supermarkets.
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Dining Editor10 Magazine Jul 2009 - Jul 2013Seoul, South Korea• Planned and executed monthly dining segments for the magazine, ensuring high-quality content delivery• Supervised and edited a team of freelance writers and photographers to maintain editorial standards -
Curator-In-ChiefOhmynews International Aug 2010 - Oct 2012Seoul, South Korea• Assembled and supervised a team of curators for OhmyNews International, overseeing the curation of citizen journalism articles.• Established a streamlined system for article curation, ensuring high-quality content for the international audience.• Edited and curated submitted articles to maintain the outlet's reputation for reliable and engaging journalism.
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Drive-Time Radio HostEbs-Fm Mar 2011 - Aug 2011Seoul, South Korea• Co-hosted EBS-FM’s highest rated live program with 2.5 million listeners• Interacted live with listeners through the internet and phone calls• Wrote and presented engaging daily monologues
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TeacherCanadian English Academy Jun 2006 - Sep 2010Anyang, South Korea• Taught English to elementary students in a full-immersion system, fostering language fluency and cultural understanding.• Developed engaging print and video materials for education, enhancing student learning experiences.• Created captivating videos with special effects using student-generated plots, promoting creativity and collaboration in the classroom.
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Food ColumnistThe Korea Herald Jan 2007 - Jan 2010Seoul, South Korea• Contributed regular articles on Korean food and cooking for the Korea Herald's Expat Living section.• Engaged with readers to provide insights and tips on Korean cuisine, fostering a sense of community.• Collaborated with local chefs and food experts to bring authentic and diverse perspectives to the column. -
Food ColumnistSeoul Magazine May 2006 - Jun 2008Seoul, South Korea• Wrote a monthly 2-page column on Korean food and Seoul dining scene for SEOUL Magazine.• Captured professional quality photos to accompany the column, enhancing visual appeal.• Developed a deep understanding of Korean cuisine and dining trends through research and exploration. -
ActorEbse Mar 2007 - Dec 2007Seoul, South Korea• Starred in three education TV programs as multiple characters, showcasing versatility and acting range• Provided voice-overs for animated characters and narration, demonstrating strong vocal skills• Proofread and edited scripts to ensure accuracy and quality in content delivery
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Co-ProducerThe Thom Hartmann Program Jul 2003 - Dec 2003Burlington, Vermont, United States• Produced and hosted a top-rated talk radio program, featuring prominent guests like Rep. Bernie Sanders and Janeane Garofalo.• Coordinated guest appearances and researched topics for daily programming.• Contributed to making the show the largest syndicated progressive talk show in the U.S.
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Flash DesignerConvergence Jun 2002 - Nov 2002Greater Atlanta AreaProduced animated training materials in Adobe Flash (now Adobe Animate) for multinational companies like BMWHelped write and edit scripts for the training materials -
Flash Designer/Technical WriterBlue Cross & Blue Shield Of Florida Nov 2001 - Apr 2002Jacksonville, Florida Area- Researched and produced training materials for sales team- Designed, programmed, and animated training software -
Technical WriterNew York State Office For Technology Mar 2001 - Jun 2001Albany, New York AreaCreated technical manuals for internal software
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Technical WriterMony Mutual Of New York Jan 2001 - Mar 2001Syracuse, New York AreaCreated technical manuals for internal software -
Web WriterLockheed Martin Sep 2000 - Dec 2000Owego, NyWrote marketing materials for Lockheed's systems division's web site in line with defense industry standards and web writing best practices. -
Pre-Press AgentMerlin International Corp. Jan 2000 - Sep 2000Rochester, New York AreaPrepared client work for printing using innovative digital printing technology techniques and equipment. Used Adobe Photoshop, Quark Xpress, Adobe Pagemaker, and Adobe InDesign on Macs and PCs. -
Technical DirectorWjrd-7 Tuscaloosa Jan 1998 - Dec 1999Tuscaloosa, Alabama AreaDirected live TV newscasts for noon, weekend, and sometimes evening news. Performed master control duties and studio duties when needed.
Joe Mcpherson Skills
Joe Mcpherson Education Details
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Telecommunication And Film, History -
Radio, Tv, Film -
College/University Preparatory And Advanced High School/Secondary Diploma Program
Frequently Asked Questions about Joe Mcpherson
What company does Joe Mcpherson work for?
Joe Mcpherson works for Zenkimchi Experiences
What is Joe Mcpherson's role at the current company?
Joe Mcpherson's current role is Award-Winning Tourism Innovator | Media Consultant | SEO & Content Strategy Specialist.
What is Joe Mcpherson's email address?
Joe Mcpherson's email address is ze****@****ail.com
What schools did Joe Mcpherson attend?
Joe Mcpherson attended University Of Alabama, Auburn University, Mccallie School.
What are some of Joe Mcpherson's interests?
Joe Mcpherson has interest in Writing, Food, History, Health, Children, Blogging, Cooking, Education, Environment, Science And Technology.
What skills is Joe Mcpherson known for?
Joe Mcpherson has skills like Blogging, Editing, Social Media, Public Relations, Food Writing, Marketing, Social Networking, Publishing, Media Relations, Public Speaking, Editorial, Television.
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