Joe Mcpherson Email & Phone Number

Seoul, South Korea

• Built Korea’s first food blog, ZenKimchi.com, ranking top 5 globally for "Korean food" with 1M annual visitors.
• Designed and launched the Dark Side of Seoul Tour, awarded TripAdvisor’s 2024 Travelers' Choice "Best of the Best."
• Managed a team for innovative tours and marketing strategies, achieving 20–40% annual revenue growth.

Seoul, South Korea

• Spearheaded product lifecycle for AI-powered CRM applications, driving user acquisition by 30% through innovative content and feature development.
• Developed culturally sensitive marketing strategies to align with Korean and international audiences.
• Led cross-functional teams using Agile methodologies to execute product roadmaps on time and within budget.

Gimpo, Gyeonggi, South Korea

• Developed and executed social media and marketing campaigns for international clients, driving measurable engagement and growth.
• Crafted tailored social media plans and original content for Chung Jung Won and Korea Foods to increase engagement and brand visibility.
• Implemented a comprehensive Facebook and Instagram marketing strategy for Seoul Shakespeare Company, resulting in a 4x increase in theatre audience turnout.

Seoul

• Founded Korea Food Tours to offer immersive culinary and cultural experiences for global travelers.
• Designed flagship experiences like the Ultimate Korean BBQ and Majang Meat Market Tour.
• Achieved 20-40% annual revenue growth through data-driven marketing and exceptional guest experiences.

99 Cheonggyecheon-ro

• Implemented strategies to turn around a struggling 100-seat restaurant by streamlining the menu and kitchen operations.
• Cut ticket times by 80% through re-training both back-of-house and front-of-house staff for more efficient service.
• Successfully re-branded the concept of OK Burger on the Cheonggyecheon, managing and tracking performance and budget.

Seoul

• Developed a cohesive restaurant concept and organized kitchen and bar operations at McPherson's BBQ Pub in Seoul.
• Built an automated inventory and performance system using spreadsheets to streamline operations.
• Hired and managed talented staff, resulting in a well-functioning team that delivered exceptional service.
• Executed a strategic PR and marketing program, leading to a pre-opening magazine feature and positive reviews.

Yongsan-gu, Seoul, Korea

• Designed and planned the magazine’s multi-page dining section
• Created new branded food columns
• Supervised and edited a team of freelance writers and photographers

Seocho-gu, Seoul, Korea

• Hosted weekly segments on Arirang TV's "Korea Today" showcasing restaurants and cooking demos.
• Led a 6-episode travel series on Arirang TV, engaging viewers with unique cultural experiences.
• Produced and presented food-related segments on Arirang Radio, enhancing audience engagement and interest.

Jung-gu, Seoul, Korea

• Produced weekly food related segments and presented live on-air with the host of the program at TBS eFM in Jung-gu, Seoul, Korea.
• Interacted with the audience live through chats and phone calls, engaging viewers and enhancing the overall viewer experience.

Seoul, South Korea

• Created and managed over a dozen multilingual online business ventures, developing branding, logos, and designs for each concept.
• Established Korea Food Tours through a successful tour program, expanding into food product development for supermarkets.

Seoul, South Korea

• Planned and executed monthly dining segments for the magazine, ensuring high-quality content delivery
• Supervised and edited a team of freelance writers and photographers to maintain editorial standards

Seoul, South Korea

• Assembled and supervised a team of curators for OhmyNews International, overseeing the curation of citizen journalism articles.
• Established a streamlined system for article curation, ensuring high-quality content for the international audience.
• Edited and curated submitted articles to maintain the outlet's reputation for reliable and engaging journalism.

Seoul, South Korea

• Co-hosted EBS-FM’s highest rated live program with 2.5 million listeners
• Interacted live with listeners through the internet and phone calls
• Wrote and presented engaging daily monologues

Anyang, South Korea

• Taught English to elementary students in a full-immersion system, fostering language fluency and cultural understanding.
• Developed engaging print and video materials for education, enhancing student learning experiences.
• Created captivating videos with special effects using student-generated plots, promoting creativity and collaboration in the classroom.

Seoul, South Korea

• Contributed regular articles on Korean food and cooking for the Korea Herald's Expat Living section.
• Engaged with readers to provide insights and tips on Korean cuisine, fostering a sense of community.
• Collaborated with local chefs and food experts to bring authentic and diverse perspectives to the column.

Seoul, South Korea

• Wrote a monthly 2-page column on Korean food and Seoul dining scene for SEOUL Magazine.
• Captured professional quality photos to accompany the column, enhancing visual appeal.
• Developed a deep understanding of Korean cuisine and dining trends through research and exploration.

Seoul, South Korea

• Starred in three education TV programs as multiple characters, showcasing versatility and acting range
• Provided voice-overs for animated characters and narration, demonstrating strong vocal skills
• Proofread and edited scripts to ensure accuracy and quality in content delivery

Burlington, Vermont, United States

• Produced and hosted a top-rated talk radio program, featuring prominent guests like Rep. Bernie Sanders and Janeane Garofalo.
• Coordinated guest appearances and researched topics for daily programming.
• Contributed to making the show the largest syndicated progressive talk show in the U.S.

Greater Atlanta Area

Produced animated training materials in Adobe Flash (now Adobe Animate) for multinational companies like BMWHelped write and edit scripts for the training materials

Jacksonville, Florida Area

- Researched and produced training materials for sales team- Designed, programmed, and animated training software

Albany, New York Area

Created technical manuals for internal software

Syracuse, New York Area

Created technical manuals for internal software

Owego, NY

Wrote marketing materials for Lockheed's systems division's web site in line with defense industry standards and web writing best practices.

Rochester, New York Area

Prepared client work for printing using innovative digital printing technology techniques and equipment. Used Adobe Photoshop, Quark Xpress, Adobe Pagemaker, and Adobe InDesign on Macs and PCs.

Tuscaloosa, Alabama Area

Directed live TV newscasts for noon, weekend, and sometimes evening news. Performed master control duties and studio duties when needed.

B.A. In Communication And Information Science, Telecommunication And Film, History

Deans List (1999)

Radio, Tv, Film

Activities and Societies: DJ at WEGL-FM (Sunday classical show and '80s show)I began my studies in broadcasting and DJ'ed at the college.

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program

Activities and Societies: Theater, Men's Glee Club, Select Ensemble, Photography Club (Treasurer), Jazz Band (Pianist), Wind Ensemble.