Leading a data and insights-driven approach to building brand strategy for a complex portfolio of products and services.

Part of a core, senior-only team. Advised clients on developing and aligning brand strategy with business strategy using a data-driven approach grounded in market research. Served B2C and B2B clients across industries: hospitality, financial services, healthcare, manufacturing, construction and real estate, non-profit, association, professional services, and others.

Advised Deloitte's business unit CMOs to help them differentiate the Deloitte brand for their area of business. Led brand strategy and positioning, brand activation, and cross-channel brand campaign efforts, all grounded in research and analysis.Managed and conducted brand and market research, developed and communicated insights and recommendations to marketing leaders to inform strategy, collaborated with media and creative agencies to develop and deliver sophisticated campaigns, and worked with internal and external analytics teams to define metrics, draw insights from digital marketing data, and make fact-based strategic campaign decisions.

Led engagement teams and managed day-to-day client relationships when delivering marketing and sales consulting projects. Honed skills in leadership and mentoring, executive presentation, and strategic storytelling. Built expertise in marketing, sales, and customer experience functions.

Worked collaboratively with clients across industry sectors to solve their sales, marketing, and customer experience challenges. Led a revamp of Deloitte's customer experience boot camp and managed the development of a sales effectiveness framework and suite of materials to support client development.

Developed a customer segmentation and persona center of excellence for a mobile telecommunications company.

Led an eight-person team in developing and fielding secondary market research and lead generation studies. Conducted analyses and developed data visualizations to communicate insights and inform go-to-market strategy and account planning.

Privileged to have led teams of Marines conduct logistics operations in training and during two combat deployments to Iraq between 2003 and 2005. Deployed to Kabul, Afghanistan in 2007 and managed US government contracts with local Afghanistan vendors during a recall to active duty from the Inactive Ready Reserve.