We deliver high-quality digital marketing built for now and partner with pet businesses to drive their business outcomes. Specialize in:*Pet Technology*Pet Services*Pet Boarding and Daycare*Veterinarians

Increasing my marketing knowledge and connecting with fellow marketing professionals.

We launched data-driven marketing initiatives, discovered new partnerships, and empowered current users to become a vibrant community.

Marketing Strategy and Execution: Collaborate with the leadership team to develop, establish, and implement the marketing strategy and vision in alignment with business objectives. Harmonize and coordinate marketing activities to achieve this shared vision. Ensure marketing strategy and objectives are implemented by the marketing team.Social Media: Develop and implement social media strategy to grow social media presence and direct programs to improve social media reputation and recognition.Website: Manage and maintain the website through web developer and graphic designer. Monitor site performance and work to optimize site content and presentation.Budget: Manage marketing budget and ensure alignment with corporate budgetContent: Review, edit, and approve all branded content. Seek and obtain additional review from the executive team as appropriate. Coordinate the development of original content on a range of topics.Brand Management: In collaboration with the executive team, periodically refine brand standards. Vigorously defend brand standards across all business applications and ensure correct application on all branded assets.Channel Marketing – Developed a cohesive integrated digital marketing strategy. Employed a suite of digital marketing tools that build customer/consumer value throughout lifecycles and buying journeys. Some of the tools include Paid Digital Media (Video, Display, SEM, Paid Social, Affiliate, etc.), email/CRM, Social, SEO, and website.Host of DOGTV Chats. A SOURCE FOR PET PARENTS WITH INFORMATION AND TRENDS IN THE PET INDUSTRY. Guests Include: Veterinarians, Dog Trainers, Animal Behaviorists, Bloggers, Influencer, Animal Rescues, Pet Retailers, Industry Expert, Authors, Musicians and Actors.

Award-winning inspirational and humorous speaker. A marketing and membership growth leader in the organization. Mentor and trainer to numerous members.

For the PetChatz brand, I was the marketing and customer leader that drove increased brand awareness (100's of millions of organic brand impressions), greater brand love (coverage from USA Today, Wired, CNET, and many others) and increased sales (sold millions of dollars online) with year over year growth. Oversaw and executed the digital strategy, creative direction, digital analytics, influencers, paid digital, SEO, and video strategy. Managed agency partners. Reported marketing and sales metrics to the CEO weekly, and to the Board quarterly. Anser Innovation is a technology company pioneering internet-based consumer electronics that enable being two places at once. PetChatz® (www.petchatz.com) is a patented Greet & Treat® video phone for pets. Anser's second product line provides a solution for medication non-adherence.

Developed multi-channel, multi-brand strategies across Target’s digital channels and platforms for strategic vendors. Presented category recommendations against vendor objectives, providing compelling and persuasive guidance on specific media elements and targeting. Ensuring media strategy aligned with vendor priorities and maintained across the program lifecycle through results reporting. Analyzed data to tell a story about past campaigns and applying insights to future approaches.

Managed 135 retail locations and responsible for assisting accounts in developing and executing strategic growth plans Designed, implemented and manage marketing plans, budgets, and calendars for accounts within assigned territories. In 2015, I was responsible for over $3.4 million dollars in retail sales Consulted with Audiologists on business and marketing trends to develop actionable marketing objectives, as well as identify strategies that will impel financial impact and deliver accelerated growth for their medical practicesCollaborated with cross-functional teams to establish integrated marketing communications to grow our customers business and revenues from increased sales numbersMonitored campaign results and analyzed data with quantitative analytics for determining profitable future strategies and identifying best practices to integrate for business growth

Developed partner marketing programs that generated revenue, media exchange, cross-promotion and offer distribution opportunities for select and designated Intemark accounts from start to completion.Worked directly with film studios on securing product and signage placement in major motion pictures. Developed unique, creative and meaningful partnership programs between brands. Monitored client agreements to ensure performance factors and timelines were met.

Conceptualized, managed and creatively executed a $400k successful 9½ week healthy-food truck experiential/event marketing campaign for over 19 Key Accounts for UnitedHealthcare. As a result, UnitedHealthcare gained over 4,500 personal interactions in California, increased loyalty among Key Accounts and greater involvement in account-sponsored healthy lifestyle programs. Managed event logistics during an 800 person Open Dialogue event in coordination with the “Ready. Set. Grow Healthy.” California campaign.Managed and executed key activations for the 2009 and 2011 Target Back to College After-Hours Shopping Events program.Created unique, in-depth branding opportunities while maintaining, managing and reconciling activation budgets for a variety of clients.

Served as the marketing manager for vitaminwater, vitaminwater ZERO and smartwater for the Orange County and Los Angeles Market. Managed 15 full-time team members to activate key events such as the US Open, X-games, and Maloof Money Cup. We supported influencers that included movie stars, action sports icons, and local celebrities. We supported the national and local strategy supported by Coca-Cola North America.Managed ten top tier action sports athletes during competition, photo shoots, and key action sports events.Promoted and educated consumers about multiple brands. Help organized large quantities of product and equipment.

Directed and coordinated the successful launch of several key product lines in the third-world marketplace where clear communication and quick movement is essential.Provide necessary actions for maximizing sales in almost sixty stores and accomplish monthly sales plan consistently.

In charge all of the marketing efforts including events, entertainment, website, and advertising for over 18,000 undergraduates at Montana State University.Key accomplishments included redesigning student website, increasing overall student participation by 20%, and integrating a social media and mobile strategy for current and incoming students.

Completed market research for launch for RealFoodGrocery.comWorked directly with multiple clients and vendors to meet marketing timelines and budget constraintsProvided marketing and sales support for Floyd’s Barbershop. (Floydsbarbershop.com)Created investor PowerPoint presentation to secure 5 million dollars in funding to launch AROMA MD nationally. (AromaMD.com)Successfully managed Justevia sales booth at Natural Products Expo West.