Joe Morsello Email & Phone Number

Detroit, Mi, Us

Greater Detroit Area

Creating custom brand experiences online with a combination of web development, software development, brand design, content strategy, PPC advertising and much more.Helping businesses of all sizes grow with creative, authentic, data-driven digital strategies.Combining proven digital marketing best practices with creative strategies to generate more opportunities for clients to grow.Tracking results, pivoting quickly when needed and fine-tuning strategies to maximize business growth and brand visibility.

Greater Detroit Area

Leading the strategy, creative development and execution of cross-media marketing campaigns for a diverse set of products, services, events, initiatives and moreExecuting digital advertising campaigns using Google AdWords (paid search, display ad retargeting), Facebook (boosted posts, ads), LinkedIn, TwitterEnsuring brand consistency across channels and aiding in the creation of new initiatives that improve the reach and reputation of the organizationManaging and training a team of marketers and setting key performance indicators (KPIs)

Greater Detroit Area

Create (write/design) and execute day-to-day communications and marketing content including email blasts, blog posts, video content, 3rd party thought leadership, banner and website ads, social media content (Facebook, Twitter, LinkedIn, SlideShare, YouTube), website content, press releases and more.Manage blog and blog contributors, social media channels, webinar program, annual awards program, brand identity and voice, conference flow and continuity and various other initiatives.Support in long-term and short-term communications and marketing planning and execution.

Southeastern Michigan

Led local messaging and supported corporate communications at two Ford manufacturing plants during the 2011 negotiations between Ford and the United Auto Workers (UAW) Published employee stories on various local and regional publications both internally and externally Provided self-produced content on a plant website that averaged about 2,500 views per month in a one year periodInfluenced 20% of the plant population to join and participate in conversations on a private Facebook group that became the benchmark for all newly launched plant groupsIntroduced a monthly plant newsletter and of 417 employees surveyed, 60% said it was the most effective way to learn about the plant which was second only to face to face meetingsCreated a recognition program that transformed the plant culture and reinforced positive behaviors

Helped private practice Psychologist more than double her clientele by developing a website and utilizing Search Engine Optimization (SEO) best practices that resulted in a first page Google rankRedesigned a student group’s website at Michigan State University, improved social media visibility on the site and helped the organization double their membershipOffered marketing/advertising consultation regarding website visibility, social networking, brand reputation, consistency of voice and information architecture Developed and designed fully functional websites using HTML, CSS and Content Management Systems while utilizing best practices, industry standards, user centered design, web 2.0 practices and design principles

Engaged the journal’s audience by developing a social media presence on Facebook and TwitterEducated the editor on how to create a new web presence by providing a report that included competitive and audience analyses, design principles, sustainability and industry standardsWorked with a team to select 10 submissions out of over 350 for the Editor's Prize