With a robust foundation in human-computer interaction, I am an expert in mixed methods user research. Currently I am part of the digital team at Boots UK. My tenure as an academic in HCI at Northumbria University, coupled with my research at UCL, has honed my expertise in a breadth of research methodologies and tech ethics, which I now apply to address user needs effectively. At Sage, we leverage this knowledge to craft interfaces that resonate with users and adhere to the highest standards of data security and governance. Through collaboration, our team strives to empower users with intuitive product experiences.Portfolio: https://jwnewbold.wordpress.com/portfolio/