Joengbin Ahn Email & Phone Number

Seoul, Seoul, South Korea

• Plan and execute the internal and external communications strategies in accordance with the corporate business strategy
• Identify and maintain relationships with local and global journalists and act as the main point of contact and spokesperson for media inquiries
• Partner with enabling collaborators in the industry and academic fields as well as strategic partners in developing opportunities for joint engagement
• Successfully led the commutation and external engagements during the IPO on KOSDAQ market in Korea
• Expand the corporate exposures in the media along with the company’s first or best-in-class drug candidates under development
• Execute public campaigns for raising disease awareness and deliver the company’s leadership in the novel drug discovery and development in the society

Gyeonggi-do, Korea

• Set up an integrated communication strategy and plan - define the company’s communication pillars and develop communication message platform, long-term/short-term corporate communication plan and mission
• Plan and implement communications activities for promoting and enhancing the company's reputation and its leadership in the pharmaceutical market, targeting both internal and external audiences
• Introduced new internal communication system such as daily news clipping letter, real-time competitor monitoring and alerts for counterfeit product issues
• Proactively manage media relations and pitch news items reflecting the company's identity, focusing on its business and public interest
• Plan and manage internal/external activities leveraging an effective KOL mapping
• Develop and manage communication outlets and channel such as newsletters, announcements, and websites

Jung-gu, Seoul, Korea

• Strategically planned, coordinated and executed marketing communication projects for ETC, OTC, medical aesthetic products
• Successfully raised public awareness on venous thromboembolism disease by implementing a nation-wide public education program with the Korean Society of Echocardiography
• Planned digital communication channel strategies for raising lower birth rate issue with the Ministry of Health and Welfare and increased 15% of Facebook page fans by effectively managing SNS channels for the campaign
• Managed ad/event/production vendors to successfully carry out diverse marketing communication projects

• Proactively developed marketing communication plans and implemented detailed programs for the global commercial brands
• Managed ambassador endorsement programs for promoting brand reputation
• Developed distance challenges and promoted the campaign for better consumer experience on newly launched golf drivers and balls in Korean market
• Reinforced local media and influencer relationship to enhance reputation and awareness for the brand
• Localized global creative contents and delivered in a timely manner via online and offline communication channels (blog, online community, monthly newsletter, press kit, etc.)

• Worked closely with the U.S. government to counsel healthcare companies’ product exportation to Korea
• Developed marketability reports for the U.S. companies willing to export medical devices, health supplements, cosmeceutical and veterinary products across the healthcare and wellness industries (Arbonne, Apocaps.
• Developed trade partnership plans in between Korean importers and the U.S. companies
• Successfully coordinated two trade conferences to promote healthcare companies from the U.S. with intense logistical preparation

Ewhc

Effective Writing for Healthcare Program: 1-year certificate program with a dedicated track of "Writing for the Public"

Master Of Business Administration - Mba, Entrepreneurship

Bachelor'S Degree, Communication, Business

The Sogang herald, Editor-in-chief