• Create robust digital marketing strategies directly for 6+ clients, while also overseeing other Account Managers and their clients• Establish digital partnerships with platforms, including Meta, Google, Twitter, TikTok, and Tumblr, and more to support artists• Create process documents for efficiently training staff, executing day-to-day tasks, and developing marketing plans• Oversee over 15 Managers, Coordinators, and Assistants, including a team that conducts social sweeps and copyright enforcement for public figures

• Assess the digital landscape to create high-level marketing plans for 9+ projects spanning the US and other countries• Lead fan engagement for one of the best-selling albums of 2022, multiple #1 albums, and one of the highest-grossing tours of all-time• Manage media campaigns to grow artist properties, increase brand awareness, and encourage millions of consumption units

• Coordinate artists, management, label, PR, and partners to roll out integrated digital plans for 8+ projects with 100M+ followers• Managed a Coordinator and an Assistant, and interfaced with CEO, VP, and Marketing Director to spearhead new initiatives• Captured engaging content, wrote compelling copy, and published effective digital ads across platforms for artists

• Assisted VP of Marketing with account management, and digital marketing strategy for 7 projects with 2M+ followers• Trained and developed several Marketing Assistants, and regularly delegated tasks

• Rolled out engaging, optimized content plans on all social platforms for 5 clients with 1M+ followers• Maintained artist digital properties daily, monitoring engagement and performance• Conducted data entry and content posting (tour/streaming dates, press, announcements, music releases, personal content, etc.)• Synthesized social data to develop detailed, attractive monthly digital reports for each client• Planned and executed client promotions• Assisted VP of Marketing and Marketing Director with daily tasks, ideas, and overall digital strategy• Oversaw and assigned Intern tasks

• Monitored social media chatter and news outlets for high-profile artists and their teams• Developed and documented a process for the role, which became the official training document and guide• Collected information quickly and reported findings directly to artists’ publicists and management teams• Flagged unreleased, copyrighted, or sensitive artist content online, filing thousands of copyright enforcement requests• Regularly sent social media reports to artist management teams, highlighting important interactions and posts• Supported the overall image of artists and facilitated connections to fans, influencers, and the general public• Transitioned from part-time to full-time in January 2020

∙ Collaborate with Event Managers and other Event Staff in seamlessly operating weddings and private events, ensuring timely, professional execution and guest satisfaction.∙ Prioritize the client experience by having high attention-to-detail and proactively and courteously anticipating and addressing guest needs.∙ Interface with kitchen staff and bartenders in food and beverage preparation and service up to 110 guests per event.∙ Assist in the set-up of beautiful and highly-decorated event displays in our indoor event spaces and outdoor pavilion.

∙ Exceeded expectations by assisting customers in the transformation of their outdoor environment, indoor space, and themselves.∙ Worked with team members across departments to apply the Terrain aesthetic and brand, and to enhance the visual impact and flow of store layout and product displays.∙ Shared knowledge and experience of products and services with customers, and guided them toward merchandise that meets their needs and personal style.∙ Assisted customers in final selections and completed all point of sales and register functions.∙ Advertised and assisted in operation of weekly store events and customer workshops.∙ Supported sales by processing and stocking inventory, as needed.∙ Accurately performed all store-level operational procedures in a timely fashion and in accordance with URBN Company policies.∙ Exhibited awareness of loss prevention issues and inventory control measures.

• Made guests a part of the Arugula family by providing personalized customer service.• Oversaw training for new employees in bussing and serving positions.• Organized and managed digital point of sales system and OpenTable guest reservation system.∙ Earned an OpenTable GuestCenter Advanced Certification.• Planned and sold events, created event menus, and developed invoices for parties of up to 60 people.• Provided occasional support for marketing activities, including direct marketing, and online and outdoor advertising.• Communicated with customers, waiters, hosts, bussing and kitchen staff in a fast-paced environment to ensure high-quality service and food standards.• Served up to 150 customers and managed up to $1,000 in cash per shift.• Performed bussing and hosting duties as needed.• Worked regularly from December 2013-August 2014, and worked seasonally after 2014.

∙ Created happiness by providing exceptional customer service and constantly promoting and representing the Disney brand to thousands of Guests in the Magic Kingdom as an Attractions Cast Member.∙ Focused on event operations and marketing of Disney Parks and Resorts through networking and primary research.∙ Quickly mastered Disney's operational systems, including the Disney FastPass+ system and other experience insights tools that monitor Guest data and contribute to overall customer satisfaction.∙ Participated in a professional event operations seminar to research and explore the people, spaces, and operating partners that make Disney events come to life.∙ Operated Frontierland attractions as well as crowd control for daily parades with a team of other Cast Members, ensuring Disney's high standards for safety, courtesy, show, and efficiency.∙ Drove freely-operating ride vehicles with over 50 Guests on-board, supervised ride motion and safety for over 400 Guests at a time, hosted shows with audiences of over 300 people, conducted ride evacuation procedures, handled Guest service recovery, and spieled information to thousands of Guests as part of daily operations.∙ Mentored new Cast Members and proactively completed tasks and offered additional support to Guest Experience Managers and Coordinators throughout Frontierland.∙ Solved problems and answered questions in both English and Spanish for Guests from all over the world.∙ Received multiple performance-based recognitions from Guests, Leaders, and fellow Cast Members.

• In coordination with Amizade and Pitt Business, participated in a service learning marketing project for the CEOLI Foundation, a Bolivian nonprofit that supports children with developmental and intellectual disabilities.• Constructed a detailed survey, organized data, and built a comprehensive, 10-year marketing strategy to sell 16,000 hand-painted Bolivian greeting cards to a US market.• Analyzed target market using primary and secondary data and adjusted product positioning based on findings.• Traveled to Cochabamba, Bolivia to conduct in-depth research on local culture, CEOLI’s business practices, and revenue opportunities.• Volunteered in CEOLI's art class, daycare, and rehabilitation center to gain a greater understanding of the Foundation and to better illustrate CEOLI's story to the target market.• Provided recommendations for CEOLI's online store and social media marketing for its greeting cards.• Established and managed Pitt’s first-annual Latin America Night fundraiser, earning enough to fund a year of daycare for one student at CEOLI.• Started a commitment between Pitt Business, Amizade, and CEOLI by creating actionable short-term and long-term goals to ensure the project's lasting effects and continued stewardship from Pitt Business.

• Taught over 200 students in Quantitative Methods lectures and recitations how to build simulation and optimization models in Microsoft Excel to analyze complex data and solve business problems.• Introduced students to the fundamentals of data analysis in marketing, operations, and finance contexts.• Supported students with homework and course concepts in twice-weekly sessions.• Collaborated with other TAs and professor to ensure alignment between lectures and recitations.• Improved course content by taking student feedback and addressing identified needs.• Collected and organized student work online via Blackboard and managed assignment grading and course site for multiple recitation sections.• Received a 97% student satisfaction rating in University of Pittsburgh Opinion of Teaching Surveys.

• Designed a social media campaign to attract donors and celebrate Pilares’ ninth year assisting families in Buenos Aires.• Set campaign's goals, audience, marketing channels, messaging, creative guidelines, and timeline.• Constructed digital content in English and Spanish to post on Twitter, Facebook, YouTube, email, and the Pilares website and blog.• Directed, filmed, and shared a short video (including Spanish and translated English subtitles) featuring community members, volunteers, staff, and Pilares board members.• Teamed up with one other intern to assist the responsibilities and projects of Pilares’ Director of Marketing and Communications.• Volunteered with the organization and worked with leaders to overcome cross-cultural challenges and understand organizational needs.

• Coordinated a team of eight students in an agency setting to develop a creative brief and marketing strategy that encouraged sampling of the FOX Sports debate show Undisputed.• Identified target market and researched media consumption habits of over 500 college-aged sports fans through surveys and focus groups, analyzing data to drive strategy.• Used strategy to generate over 25 integrated ideas and initiatives for on-air marketing and promotions, digital and social media, sweepstakes, and events to promote the show to the target segment.• Led team meetings, set project timeline, generated strategy, and oversaw creation of all deliverables.• Generated over 40 content samples to represent the team's ideas and recommendations to FOX Sports.• Compiled all research findings, creative marketing strategy, and final recommendations in a Final Presentation and Report to FOX Sports leaders.• Team was named a Spring 2017 Winner by FOX Sports University.

• Grew an innovative, local music industry startup, working directly with CEO on product development and marketing plans.• Developed The MIC PGH Project, an initiative to help local musicians realize their career potentials.• Consulted independent artists on best practices, marketing strategy, social media content, branding, and creative projects.• Sponsored and attended local events to promote MIC to hundreds of Pittsburgh creatives, industry professionals, and influencers.• Researched local and national music industry resources.• Managed Twitter, Instagram, Facebook, and website.• Collaborated with interns to plan promotional parties and events.

• Led a community of 23 first-year students in the Pitt Business Living Learning Community.• Advertised and conducted at least three social and experiential programs every month for over 500 residents.• Assisted residents with conflicts, academics, and personal concerns.• Upheld the Student Code of Conduct in the residence hall and communicated University resources and policies.