Joe Piscioneri Email & Phone Number

Brentwood, NY, US

Holtsville, New York, US

• Creative, hands-on manager responsible for overseeing and producing all video and photography assignments. My work at Topaz has contributed to multiple tED Magazine awards for best advertising campaign, best video.
• Produced a series of product training videos and instructional courses for delivery on the BlueVolt LMS system. Built and manage company’s YouTube channel.
• Designed and built the company’s B2C website using SANA Commerce platform, and later added a B2B eCommerce customer portal. Within 3-months of activating eCommerce functionality, online orders went from 0 to.
• Successfully implemented a PIM-ERP-WEB integrated solution system to sustain consistent product messaging throughout all marketing materials, packaging, website, and third-party eCommerce syndication for Topaz’s 6500.
• Manage, produce, and maintain all inRiver PIM enriched content for the website. All the above contributed to the successful acquisition of Topaz by Southwire in December 2021.

• Full-service advertising, marketing and communications agency focused on creative content development for cross-media applications. As VP, Executive Producer, I was responsible for all video, photography, and web.
• The successful management of every project from the initial pitch to final delivery
• Creative direction
• Establishing and controlling budgets
• Evaluating and hiring staff and on-screen talent
• Coordinating and supervising production teams and vendor deliverables

Dot Com Technology Company wanted to expand its product offerings to include creative services. Hired to supervise the construction of a 6,000sf state-of-the-art digital production studio and manage the creative and sales team. Additional responsibilities included being the lead photographer and producer/director for all productions including, a TV.

Maintained a studio in NYC producing photography and video assignments for national advertising campaigns, top fashion designers, and Fortune 500 companies. My signature “People on Glass” photography received multiple national and international awards and the photo technique was the subject of several articles in trade publications.