Joe Pizzella Email & Phone Number

West Hartford, Connecticut, United States

*Specializing in the development and implementation of distinctive creative strategic marketing plans based on the clients specific individual needs.*Expertise in copy writing & graphic conceptualization of a wide variety of promotional materials as well as advertising & social media campaigns.*Focus on lifestyle, branding, social media and cross marketing in order to achieve desired target market awareness.

*Responsible for the execution of all aspects of national marketing and sales plans.*Coordinated and wrote copy for all print, radio and internet advertising campaigns.*Selected all photographers, graphic designers and independent marketing/street teams.

Beverly Hills, Ca

*Marketing responsibilities included promoting, developing, imaging & branding all new artists.*Creative input centered on merchandising, video production, photo shoots and print artwork. *Spearheaded the development of specialized new artist advertising and marketing campaigns.[Artists included Letters To Cleo, Seed, Ultramarine, Aimee Mann, Tad, Thomas Dolby, Manu Dibango, Futurerythmns, Big Mountain, Denzil, Dazed & Confused & Melrose Place ST.]

Los Angeles, Ca

*Developed marketing awareness campaigns along with key music retailers across the country. *Responsibilities included creating various in-store marketing/promotions, contests and press releases.*Established and maintained relationships with all national label marketing and sales executives.[Artists - Nirvana, INXS, Tears For Fears, School Of Fish, Crowded House, The Soup Dragons, Marshall Crenshaw, The Candyskins, Mano Negra, Phil Collins, Siouxsie & The Banshees, The Railway Children, Bob Mould, Julia Fordham, The Origin & Maxi Priest.]

*Interacted with all label marketing and sales representatives in order to enhance consumer awareness. *Coordinated specialized retail marketing & sales promotions for select new releases.*Utilized creative promotional displays, special sale pricing, and in-store play for a wide assortment of monthly featured artists.