I am a marketing leader who sets ambitious strategies focused on bold growth. By creating robust digital transformations and translating data into actionable insights, I help teams accomplish new levels of success. I thrive in solving complex problems where ambiguity exists. To inform new thinking, I analyze competitive benchmarking, research (qualitative and quantitative), and aggregate data to create a holistic go-to-market approach that achieves sales and profitability growth. I bring innovation to product, sales, and marketing teams with advanced digital approaches to accelerate marketing ideas and design concepts across the organization. Balancing viewpoints across teams and establishing strategic frameworks that overcome barriers, I am able to launch new products/features quickly. Whether in an established or an entrepreneurial environment, I use a comprehensive agile strategy to improve, experiment, and scale initiatives across all core functions of an organization. As a leader, I inspire those around me by setting a compelling vision that allows the team to move together towards a shared goal. I remain curious to ensure all possibilities are explored and to ensure that decision are founded in data. Specialties: digital marketing, product management, roadmap planning, digital transformations, complex and cross functional go-to-market (GTM) strategies, customer segmentation, qualitative and quantitive research, branding, positioning, competitive analysis, site merchandising, UX/UI design, CRM, PPC/SEO, personalized marketing, media planning, business development, channel marketing, vendor relations, and contract negotiation.