Joe Jones Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Guided newly established industry marketing team by developing long-term vision to achieve brand awareness and bold sales pipeline growth that resulted in 31% YoY growth, while also developing scalable practices that drove 50% resource efficiency annually. Developed a new event sponsorship and activation plan that drove a 1.7x increase in marketing-sourced pipeline. Wrote compelling keynotes and product marketing messaging focused on generative AI and AWS industry value. Created four Think Big docs to redefine AWS’s go-to-market process that received two internal awards - three of these docs were funded and resourced by AWS leadership. Directed and produced customer brand videos with major automotive companies like Toyota, Mercedes, and Ferrari that generated new customer references across topics on sustainability, generative AI, software development, manufacturing, and vehicle design. Achieved 2023 Global Company of the Year for automotive industry from Frost & Sullivan.

Seattle, Wa, Us

As the Head of Fire TV Everywhere for Sales, GTM, and Product Marketing, led the global launches for the first Fire TV products available in automotive, including product/software integrations with brands such as Ford, Lincoln, Jeep, BMW, and Chrysler. P&L owner for the category; led forecasting and built financial guardrails for new deal negotiations, plus owned messaging and roadmap planning with product and tech teams. Managed $20MM+ in annual co-marketing with OEMs from TV, social, influencers, digital, and print. Built brand standards for the category and developed a scalable and efficient process to roll out to OEMs through a centralized brand portal; 70% fewer inputs needed for marketing assets to be created & approved. Led and organized 7 industry events from CES to the International Motor Show in Germany, plus 6 media drives with journalists, and 4 global training events to evangelize and promote Fire TV across the automotive industry.

Denver, Colorado, Us

Featured on the CNBC show Shark Tank (Season 8, Episode 3), TekDry provides the fastest and safest wet phone recover technology available via a patented solution. Restores water damaged phones or devices in 30 minutes with data restored.

San Jose, Ca, Us

Own the strategic vision for customer segmentation, marketing personalization, targeting and growthstrategies, loyalty/retention, and product, from engineering roadmap to activation. Lead a team that includes Product Marketing, GTM (go-to-market), Insights & Analytics, and Channel Marketing. Partner with data science and tech teams to develop new ML/AI models and MarTech solutions that provide more personalized marketing, product recommendations, and targeted promotions. Established 3-year plan for marketing transformation establishing a data-driven customer focus, new ways of working (agile teams), new CRM tools and capabilities, and better cross functional collaboration. Delivered $6MM of incremental revenue in 2020; $110MM+ expected within 3-years with 70% level of effort (LOE) improvement.

Minneapolis, Minnesota, Us

Work closely with Senior Leadership Team (C-level) to develop enterprise strategies that focused on growth. Developed a digital transformation strategy around data and analytics. Guided end-to-end strategy development and sprint workshops resulting in funding approval from CEO and Board of Directors. Established go-to-market process to guide from ideation to execution; responsible for governance, product roadmap, and communications across initiative.

Seattle, Wa, Us

Led national launch of Target partnership with Amazon. Accountable across the business from sales, marketing, software integration, product management, channel marketing, supply chain and CPFR functions, customer and competitor insights, and media networks. Successfully gained Echo assortment; more than doubled the tablet assortment over two years; grew planogram space by 3x; secured demos across all device categories; secured and implemented national media campaigns via TMN (Target Media Network) for both onsite and offsite display ads. Led contract negotiations between Amazon and Target. Nominated “bar raiser” who led hiring benchmarking; less than 5% of employees given this position as someone who best represents Amazon's leadership principles.

Seattle, Wa, Us

Managed the GTM efforts for Fire tablets and Alexa. Worked with product management team to help drive product and software roadmaps, developed target market prioritization, positioning and messaging, research, go-to-market strategies, and advertising. Led the launch of Alexa on Fire tablets and the launch of the $49.99 Fire tablet, which became the top-selling product across all of Amazon for holiday 2015. Built three national TV integration campaigns with Nickelodeon, NCAA, and ESPN. Developed and executed tablet durability TV and digital campaign for 2015 that earned “Ad of the Quarter” and mobile device “Brand of the Year” by ACE. Inventor of Blue Shade (patent #10186209), a flagship Fire tablet software feature that reduces eyestrain when reading at night.

Monroe, La, Us

Responsible for $5.9B in annual sales revenue; managed sales, marketing, and branding efforts across a team of 12 direct reports. Managed partner API and system platform integrations to enable new capabilities to drive sales growth. Led organic (existing) sales & marketing optimization and brand strategies with a focus on digital media sales (e.g., SEO). Created a unified scorecard to evaluate the effectiveness of all marketing tactics across the company, which improved and optimized our marketing investments, average revenue per unit (ARPU), and lifetime value of customer acquisitions. Increased profitability by 13% through continued A/B split testing, multivariate analysis, and KPI identification.Identified new (blue ocean) business opportunities utilizing a stage-gate process to ensure effective evaluation of new partners. Vetted and signed online marketing partnerships with Zillow and Amazon through this process.

Monroe, La, Us

Managed a team of direct reports, including: Business Development Managers, Sr. Channel Sales Managers, and Channel Sales Managers; oversee 30+ partners that sell on behalf of CenturyLink. Department represents 22% of all new customer acquisitions within the entire company.Categories of partners within Alternative Markets include: online search partners (SEO & PPC), satellite based partners and dealers (including DIRECTV & DISH), movers/utilities companies, affiliates, and call center vendors.

Monroe, La, Us

Managed and developed strategic partner relationships through alternative markets of distribution for Qwest. Partners included: Best Buy, DIRECTV, DISH Network, Qwest's Residential Referral Program, master agents, and online marketing and sales groups. Identified and qualified new channel/partner opportunities, business plan development, financial analysis, and contract negotiations.

Movearoo (www.movearoo.com) is a consortium between AT&T, Verizon, and CenturyLink, which helps subscribers with their moving needs. Governance board member for CenturyLink. Nominated as a board member yet shortly learned the consortium was nearing insolvency. Led process of sourcing new developer resources, online merchandising, and call center resources through an RFP. Led the creation of new PPC & SEO strategies. Combined efforts increased annual cash flow by $2MM+, which provided the resources to secure and negotiate an exclusive nationwide advertising agreement with Zillow.

Richfield, Minnesota, Us

Managed multi-million dollar business; owned vendor relationships, strategy, and overall management for Telco broadband, voice, video services, and related networking hardware merchandise distributed at Best Buy.

Richfield, Minnesota, Us

Managed over a billion dollar businesses including Televisions and Computer software with vendor relations and transition management. Supported a broad assortment base of 250+ skus and daily account management with over 30 vendors. Developed the Vista launch strategy through promotions, advertising, and store training.

Richfield, Minnesota, Us

Developed the go-to-market strategies and training that introduced Gateway computers and Insignia computers into Best Buy.

Richfield, Minnesota, Us

Bentonville, Arkansas, Us

Managed a 40-person staff, recruited, interviewed, trained, and managed schedules for the team and store.

Executive Mba

Bachelors Of Business Science, Marketing