Joe Poggetti Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• Heads company Cyber Security program for Government Defense Contractor requirements. o Achieves Level 3 CMMC Security and NIST 800-171 status for company to keep Defense contracts. o Managing all compliance regulations.
• Ongoing Network Optimizations to stay current on cybersecurity trends

San Francisco Bay Area

• Built and manage company email marketing program and the executions of campaigns. o Manages the contact database including developing smart lists and establishing segmented audiences. o Creates email nurturing.
• Utilizes Google Analytics, and A1 WebStats to align UTM codes and identify the source of leads and potentialcustomers.
• Develops the current TMC website by providing coding and programming deliverables with current SEO trends.
• Manages the new eCommerce chat system designed to generate direct leads for the sales team.
• Develops an effective social media strategy that accomplished growing a Twitter following from 128 to 1690.
• Responsible for creating, managing and optimizing the company’s in-house Google Ads campaign initiatives. o Optimizes ad creatives and keywords in support of AdWords campaign management. o AdWords ROI has achieved a.

San Francisco Bay Area

• Successfully adhere to budget through building and maintaining advertiser relationships.
• Increased ad quality of inventory for company, resulting in a higher amount of publishers and a 30% increase in revenue.
• Increased available ad inventory through brokering sales deals with ad exchanges.
• Helps set KPIs and strategies to achieve goals for clients.
• Lead team on creation of company social media accounts to engage target audience.
• Implemented Social Media for clients and advised various tactics to target specific goals via social media channels.

San Francisco Bay Area

• Helped deliver relevant ads for Publishers and advised on a payment strategy of either CPC or CPM depending on site niche.
• Assisted Publishers with setting up social media accounts via Facebook and Twitter for paid and earned acquisition.
• Advised Publishers on best approach to identify and implement new ways to monetize website and improve ROI.
• Added targeted advertisement inventory, monitored and analyzed quality of website traffic.
• Ensured quality of Publisher accounts and solved inconsistencies utilizing big data analytic software.
• Achieved a 95% Publisher retention rate to guarantee positive experiences and continued business of Publishers.

San Rafael, CA

• Worked as an Affiliate Marketer for clients.
• Utilized strategic bidding campaigns on keywords and phrases within Google AdWords and submitted creative banner advertising, which resulted in earnings that were up to 3 times greater than spending.
• Managed campaigns through bid strategies such as CPC, PPC, and CPA.
• Worked closely with data tracking software such as Prosper202 and Google Analytics to target best approaches.
• Assisted clients with paid and organic marketing campaigns.
• Web design and code experience utilizing HTML and PHP.

Chico, California Area

• Conducted Master-level research on neurological seizure studies of lab specimens.
• Managed care and genetic manipulation of laboratory specimens.
• Trained new laboratory members.

Digital Marketing

Biological Sciences

Activities and Societies: • Member of Omicron Theta Epsilon - Biology Honors Society. • Served as Treasurer of Omicron Theta Epsilon.