Managed the complex and extensive image asset management process that extended across all digital marketing touches including: website content, search engine optimization, programmatic display & social media advertising and predictive intelligence systems. Played a leading role in the rapid release of accommodation inventory for a number of new company initiatives. Key responsibilities included:• Managing all image content & search engine optimization in the CMS driving display across the… Show more Managed the complex and extensive image asset management process that extended across all digital marketing touches including: website content, search engine optimization, programmatic display & social media advertising and predictive intelligence systems. Played a leading role in the rapid release of accommodation inventory for a number of new company initiatives. Key responsibilities included:• Managing all image content & search engine optimization in the CMS driving display across the primary website, iOS app, and transactional email systems• Managing all content for non-connected websites and campaign specific micro-sites• Managing & evolving the content catalog of the predictive intelligence system driving display across website promotion, nurture & acquisition email programs• Implementing, managing & administrating the digital asset management system with 100K assets and 50+ users• Curating display advertising content & developing content catalogs for programatic display and social media advertising• Executing and enhancing the process for rapid onboarding of new accommodation inventory through the CRM, CMS and property management systems• Managing property rental listings on third party distribution platforms Show less

Created the in-house photography process resulting in 45% cost savings & 2.3x throughput and spent four years as one of the staff photographers, planning and executing photo shoots that covered: • On-location lifestyle shoots with professional talent & full crews• Luxury resorts, accommodations and real estate imagery in properties across the globe• Coverage of some of the world’s most iconic sporting events• Advertising campaigns• Editorial travel content • Video &… Show more Created the in-house photography process resulting in 45% cost savings & 2.3x throughput and spent four years as one of the staff photographers, planning and executing photo shoots that covered: • On-location lifestyle shoots with professional talent & full crews• Luxury resorts, accommodations and real estate imagery in properties across the globe• Coverage of some of the world’s most iconic sporting events• Advertising campaigns• Editorial travel content • Video & interactive content Show less

Managed the team and directed the work of graphic designers, video editors and photographers to execute all visual aspects of the Inspirato brand. • Developed the brand look & feel as well as executing all sales & marketing collateral across print, web, email and advertising• Collaborated with a network of photographers across the globe creating a scalable and reliable process that generated consistent results from every shoot• Managed the rapid onboarding of new accommodation… Show more Managed the team and directed the work of graphic designers, video editors and photographers to execute all visual aspects of the Inspirato brand. • Developed the brand look & feel as well as executing all sales & marketing collateral across print, web, email and advertising• Collaborated with a network of photographers across the globe creating a scalable and reliable process that generated consistent results from every shoot• Managed the rapid onboarding of new accommodation inventory and scaling of website content resulting from the acquisition of competitor Portico• Managed a team of 2 graphic designers, contractor resources and a network of photographers, stylists and post-production artists Show less

Tasked with creating all aspects of the marketing business function during the incubation period and initial launch phase of Inspirato, developing the marketing infrastructure, hiring the marketing team and executing the launch of the company.

Led the Marketing Services business function at an educational publishing company leading the execution of marketing collateral for all brands under the Cambium Learning umbrella. Successfully navigated the merger with Voyager Learning and managed the consolidated Marketing Services team and all of its functions.• Directed the development & roll-out of the post-merger branding• Consolidated the marketing processes across the newly merged company• Served as the strategic partner for… Show more Led the Marketing Services business function at an educational publishing company leading the execution of marketing collateral for all brands under the Cambium Learning umbrella. Successfully navigated the merger with Voyager Learning and managed the consolidated Marketing Services team and all of its functions.• Directed the development & roll-out of the post-merger branding• Consolidated the marketing processes across the newly merged company• Served as the strategic partner for all marketing services across the umbrella of brands• Executed the 2010 back-to-school marketing campaign targeting every school district across the United States• Published & distributed the product catalogs for all umbrella brands• Managed a team of 3 graphic designers, 1 writer, 3 account managers, 1 email marketing manager and contractor resources Show less

Managed the production of marketing collateral for three key divisions of the company. Served as the liaison between the sales and marketing services departments. Managed production of all print materials

Developed & produced a wide variety of marketing collateral including: high quality print materials, direct mail, advertising, e-mail marketing & website design. Managed digital asset library of marketing photography & design team Mac OS workstations & infrastructure. Managed production of all print materials.

Developed and produced marketing and sales collateral for advertising, sales materials, web content and email promotion

In conjunction with Sales/Marketing Director, developed, implemented & executed marketing plan & strategy. Led the Creative Team in product & process development. Developed & produced marketing collateral including: print materials, direct mail, advertising & tradeshow displays. Worked with IT manager to administer IT infrastructure

Developed and produced marketing and sales collateral for both print and web.