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Senior Executive with a demonstrated background as a strategic leader. I have extensive experience in strategic, tactical sales planning, execution, and sales management. Additionally, I have a proven track record in the improvement of current business strategies and developing solution-oriented breakthrough best practices. I am a driven, innovative and goal orientated developer and motivator of people and high-performance teams. Utilizing hands on collaborative approach I achieve and exceed goals. I have a reputation for high business and personal ethics.As a former Senior Vice President Field Admissions at Universal Technical Institute, I directed all aspects of building and executing the annual high school student recruitment sales strategic and tactical plan. My knowledge and experience of high school student recruitment is very broad, and I developed many of the most valuable sales tools used by UTI today. I have taken a break from working in the school business. I am currently writing a book about how my father, Bill Cutler, capitalized on a fateful encounter with an American League baseball executive while serving in the military, his amazing 50-year career in professional baseball and how it impacted the family, the raising of the twelve children over the course of four decades and the subsequent Cutler generations.AWARDS RECIEVED • Presidents Award, Outstanding Achievement in the Field of Management and Administration• Commitment and Achievement Award - exhibiting the core leadership principles• Highest Performing Region Award for enrollments, starts and start percentage• Outstanding Achievement Award, Region Two, June-November, Highest Percentage over Budget (13%)• 100 Show Club (Averaged 100 or more shows for six years as an Educational Representative)• Presidents Club - 6 consecutive years, Highest Number of Sales – (207), Best Closing Rate, Most Consistent, Best Show Percentage, Most Improved, Best New Educational RepresentativeSpecialties: • Market Share Growth• Talent Acquisition• Leadership/Management Training• Strategic Sales Year Navigation• Sales Tool Development• High School Account Management• Student Recruitment• Start Strategies
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Regional Vice President Of AdmissionsUniversal Technical Institute Oct 2010 - Nov 2021Directed 7 Regional Admissions Managers, 60-70 Representatives and mentored sales leadership to reflect the company’s vision, mission and core values.• Collaborated with the senior leadership to develop key initiatives, policies and objectives in support of company direction and goals. • Instituted the original field rep follow-up plan and contributed to ongoing updates to this plan, which resulted in a nationwide average start rate improvement.• Designed accountability reports and dashboard used to monitor weekly, monthly and quarterly field rep activity and goals vs. actual metrics, which helped field reps, achieve individual and company enrollment and start goals. • Created and collaborated with marketing to develop all sales tools and presentations necessary to support the rep's enrollment to start goals. Over the course of my career, I have specialized in writing and updating the HS workshop on an annual basis, as used by our HS reps. The workshop was well received in the high schools, meeting federal and state compliance and keeping with a world class image objective. -
Regional Director Field AdmissionsUniversal Technical Institute Oct 2010 - Sep 2014Scottsdale, Az
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Senior Vice President Of Field AdmissionsUniversal Technical Institute Feb 2007 - Apr 2009Universal Technical Institute specializes in the transportation and motor-sports industry, training over 10,000 technicians annually in the fields of automotive, diesel, motorcycle, marine, CNC machining, welding and collision repair and refinishing technology.• Over my career, I have Reported to the CEO and COO and Sr VP of Admissions. I was responsible for building and executing the annual high school student recruitment strategic and tactical plan that achieved many years of YOY enrollment and start growth. • I Directed two District Vice Presidents, the Director of Hiring and Training, 14 Regional Admissions Directors, 182 Field and Military Educational Representatives covering all fifty states including Puerto Rico, the Caribbean Islands, American Samoa and Guam. • Designed the Field Rep Territory Expansion Model Methodology. Using this methodology in Southern California, UTI went from 5 reps producing a total of 645 enrollments, to 12 reps producing 1,790 enrollments. • Continuously refined the Field Rep Territory Expansion Model Methodology which took UTI from 80 territories to 182 territories over the course of 7-9 years. This increased market share for field sales which doubled enrollment and start productivity. • Implemented a new High School Field Rep Hiring and Training Strategy. This resulted in a more road ready field rep (improved efficiencies) and decreased time from a territory being vacant, which went from 87 days to 52 days.
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District Vice President Of Field AdmissionsUniversal Technical Institute Jun 2003 - Jan 2007• Reported to the Senior Vice President of Admissions and was responsible for the successful recruitment of 6000-8500 enrollments, start rate of 52%-54% and company revenue goals for my district ranging from $52,400,000- $81,300,000. • Directed 6 Regional Admissions Managers, 60-70 Representatives and mentored sales leadership to reflect the company’s vision, mission and core values.• Collaborated with the senior leadership to develop key initiatives, policies and objectives in support of company direction and goals. • Instituted the original field rep follow-up plan and contributed to ongoing updates to this plan, which resulted in a consistent nationwide average start rate of 52% or better.• Designed accountability reports used to monitor weekly, monthly and quarterly field rep activity and goals vs. actual metrics, which helped field reps, achieve individual and company goals. • Developed the Representative Performance Expectation document (RPE), which clearly defines the reps duties, responsibilities and activity expectations.• Created and collaborated with marketing to develop all sales tools and presentations necessary to support the reps enrollment to start process, a consistent approach, meeting federal and state compliance and keeping with a world class image objective.
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Director Of Admissions / Regional Admissions DirectorUniversal Technical Institute 1993 - 2003
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Field Sales Manager-Phoenix, AzUniversal Technical Institute 1990 - 1993
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Field RepresentativeUniversal Technical Institute 1984 - 1990
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Admissions AssistantUniversal Technical Institute 1983 - 1984
Joe Cutler Education Details
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Criminal Administration Of Justice
Frequently Asked Questions about Joe Cutler
What is Joe Cutler's role at the current company?
Joe Cutler's current role is Previous Regional Vice President of Filed Admissions, Universal Technical Institute.
What is Joe Cutler's email address?
Joe Cutler's email address is jo****@****cox.net
What is Joe Cutler's direct phone number?
Joe Cutler's direct phone number is +162324*****
What schools did Joe Cutler attend?
Joe Cutler attended University Of Louisiana At Lafayette.
What are some of Joe Cutler's interests?
Joe Cutler has interest in Jogging And Traveling, Skiing, Sales Team Development, Public Speaking, Hiking, Strategic Planning, Fishing, Sales Process And Procedure Improvements.
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