Joe Reader Email and Phone Number
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My career represents over two decades of experience in marketing, analytics, reporting, research and operations; and in using those capabilities to deliver strategic insights to an organization. I have the soft skills to excel in strategy, communication, collaboration and creativity; and the technical skills to engineer processes, programs and, ultimately, solutions. I have managed teams, vendors, partners, projects and productions; and bring expertise across multiple industries: banking, financial services, retail and managed healthcare.
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Vp / Marketing Strategy LeadJpmorgan Chase & Co. Sep 2023 - PresentNew York, Ny, Us
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Vp / Marketing Strategist (Deposits)Huntington National Bank Oct 2021 - Sep 2023Columbus, Ohio, Us -
Avp / Decision Science Analyst / Promotional Offer Database Manager (Data And Analytics Team)Huntington National Bank May 2020 - Oct 2021Columbus, Ohio, Us
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Avp / Decision Science Analyst (Mass Affluent Segmentation Strategy Team)Huntington National Bank Sep 2018 - May 2020Columbus, Ohio, UsProvided insights and thought leadership for the inception of this initiative — the first retail customer segmentation strategy undertaken by Huntington — for acquisition and augmentation within higher-wealth (Mass Affluent) customers. Sized balance growth opportunities, established performance targets and tracked progress relative to business case forecasts.Owned tracking and operations — and used data-driven insights to help guide strategies — for four key initiative components: two in partnership with Home Lending (mortgage, personal credit line) which offered pricing incentives for higher deposit and investment balances; one in partnership with Huntington Financial Advisors which offered discounted online trading; and one in partnership with Sales Support which created a new branch servicing model for Mass Affluent customer relationships.
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Avp / Decision Science Analyst (Deposit Product Team)Huntington National Bank Apr 2017 - Sep 2018Columbus, Ohio, UsDelivered insights and reporting to product managers and executive leadership to drive the bank’s checking, savings, money market and CD product management (both consumer and small business). Key contributions included building an enhanced forecasting model for consumer checking account attrition and owning all of the department’s recurring report deliverables.
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Business Development ConsultantUp Periscope Creative Apr 2016 - Apr 2017Columbus, Ohio, UsImproved the company’s digital marketing and sales operations by implementing new tools and processes for managing these functions. Served as the primary point of contact for multiple clients (existing and prospective) — providing sales and pricing proposals, producing video shoots and directing final video deliverables. -
Pharmaceutical Analytics ManagerCovermymeds Jan 2015 - Apr 2016Columbus, Oh, UsManaged a team of analysts and data scientists providing insights and reporting to CoverMyMeds’ pharmaceutical clients, Sales and Account Management teams. Automated delivery of standard monthly report packages, producing twice as many report outputs while consuming just one-third of the resources.Identified opportunities for New Product Development, Sales and Marketing teams as the owner and subject matter expert of the company’s pharmacy claim repository. Engineered a new process which allowed pharmacies to identify and proactively contact patients who were due for prescription refills. -
Vp / Sr. Marketing ManagerJpmorgan Chase & Co. Mar 2012 - Jan 2015New York, Ny, UsManaged Chase’s marketing campaign management platform (E-Coupon) and a team of operational support personnel. This enterprise system was integral to the bank’s marketing objectives in the acquisition, retention and deepening of customer relationships, distributing millions of dollars annually in incentives.Led a complete overhaul of the SAS-based system that determined which customers had met requirements to earn marketing rewards. Replaced multiple autonomous programs with a single engine which eliminated errors, reduced implementation overhead, reduced fraud risks and satisfied all audit requirements.
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Market Research ManagerFiserv Mar 2010 - Mar 2012Milwaukee, Wisconsin, UsServed as a leader within the Fiserv Global Marketing organization during the company’s transition to a single, comprehensive methodology for client loyalty research. Managed an internal team of market research analysts, two offshore support teams and two third-party vendor relationships in support of this transition. -
Sr. Crm AnalystExpress Oct 2009 - Mar 2010Columbus, Oh, UsCreated forecasts and tracked performance of marketing campaigns executed through direct mail and email. Analyzed cross-channel and multi-channel performance with the launch of Express’ online business; and identified optimal campaigns based on segmentation and offer testing. -
Independent Market Research ConsultantJr Consulting Oct 2007 - Mar 2010Supported the Fiserv Customer Experience team’s data management and reporting needs as an independent consultant after leaving to pursue other career opportunities. I maintained this arrangement before re-joining Fiserv as a Market Research Manager.
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Sr. Customer Marketing AnalystDsw Designer Shoe Warehouse Oct 2007 - Oct 2009Columbus, Ohio, UsIdentified, tracked, and reported key metrics related to the DSW Rewards loyalty program, including engagement, retention, incremental spend, and return on investment (ROI) for marketing campaigns. Developed customer segmentation and testing strategies for promotional events; and used results to forecast sales and recommend execution of future campaigns. -
Customer Experience AnalystFiserv May 1998 - Sep 2007Milwaukee, Wisconsin, UsLed all customer and client research efforts across the company’s Electronic Banking Division. Created reporting and presented findings to senior leadership and clients.(Note: previously held six other positions within Fiserv, formerly CheckFree Corporation.)
Joe Reader Skills
Joe Reader Education Details
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The Ohio State UniversityHonors Program In The Arts And Sciences -
Devry UniversityComputer Information Systems
Frequently Asked Questions about Joe Reader
What company does Joe Reader work for?
Joe Reader works for Jpmorgan Chase & Co.
What is Joe Reader's role at the current company?
Joe Reader's current role is Good at everything except social media bios.
What is Joe Reader's email address?
Joe Reader's email address is j_****@****bal.net
What is Joe Reader's direct phone number?
Joe Reader's direct phone number is +161494*****
What schools did Joe Reader attend?
Joe Reader attended The Ohio State University, Devry University.
What skills is Joe Reader known for?
Joe Reader has skills like Data Analysis, Crm, Analytics, Sql, Leadership, Analysis, Sas, Market Research, Process Improvement, Strategy, Management, Customer Satisfaction.
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