Dedicated to revolutionizing the advertising industry by focusing on cultural engagement. My role involves crafting innovative strategies that resonate with diverse cultural audiences, helping brands connect authentically with consumers through targeted ad campaigns, creative content development, and influencer partnerships.I am passionate about leveraging cultural insights to create campaigns that go beyond demographics, tapping into the values, traditions, and passions that define communities. With a commitment to inclusivity and innovation, I guide our clients in making meaningful connections that drive growth and foster long-term loyalty.At Culture Hive, we don’t just advertise—we create experiences that reflect the richness of today’s cultural landscape.

• Executed brand strategy through event production, advertising, influencer marketing, and content creator management, targeting the 21-35 demographic. Clients have included MSI, Intel, Gigabyte, Live Nation, Jabbawockeez, and Formula Drift Racing. Developed community-based programs involving media, marketing, and high-profile events, securing sponsorships from mid to corporate-level businesses. Services encompass brand identity development, influencer campaigns, event production, and content creator management to enhance visibility and engagement. Managed event logistics, staff, and overall operations.

Fern Pine Distro is an international e-commerce startup specializing in the import, distribution, and wholesale of lifestyle products and vaping supplies. The company promotes a range of brands, including the PHIX Vapor pod system, Brewell MFG ejuice, INFZN Nicotine Salt, and Node Vaporizer. With unique partnerships, Fern Pine Distro offers competitive pricing, the latest product releases, and outstanding customer service.

Producer for Kings of Ktown, a stand-up comedy special filmed at the World Famous Laugh Factory Hollywood, now streaming on Amazon Prime. The project also included a sold-out, 5-city comedy tour across LA, San Francisco, DC, New York, and the Brea Improv. Led crowdfunding efforts to cover production, touring, and marketing expenses, while overseeing day-to-day operations, contract management, and post-production editing. Managed final product deliverables for Amazon distribution, developed marketing and promotional strategies, created a social media program, and supervised staffing.

• Consulted small to mid-sized corporations on federal and state tax credit programs, developing marketing and sales strategies.• Conducted 100+ telesales calls daily, converting leads into appointments and coordinating webex meetings.• Advised finance executives and CPA firms on tax benefit programs, securing engagement contracts and corporate tax returns.

Served as the U.S. Manager for Aziatix, successfully securing an $11.3M recording deal with Cash Money/Universal. The group’s album, Awakening, debuted at No. 1 on the U.S., Japan, and Korea R&B/Soul iTunes charts. Aziatix was recognized as 'Best New Asian Artist Group' at the Mnet Asian Music Awards. Additionally, partnered with Toyota Corolla for the 'Let’s Go Places' campaign, premiering the single 'Baby Let’s Go Places' on Pandora.

Led vendor and sponsorship sales, production, and operational duties for the Ktown Night Market, attracting over 80,000 attendees across two days. Developed and executed a multi-ethnic social media campaign targeting a 15-35 year-old demographic, and coordinated press releases to over 50 media outlets. Built relationships with city departments and officials while managing marketing campaigns that enhanced branding opportunities for clients. Played a key role in boosting sales for local Koreatown businesses and creating over 100 jobs. Additionally, negotiated and produced a two-day music festival featuring local and international artists, managed staff hiring, and created a volunteer program.

Served as a key coordinator for the 2013 AVP Pro Beach Volleyball Tour, managing relationships with vendors, team members, and senior management across five tour stops. Coordinated travel accommodations for over 150 staff and secured sponsorships for hotel and travel. Assisted in the development of the event bible, production schedule, and hospitality riders. Worked closely with operations to build event infrastructure, including courts and vendor booths, and supported various aspects of event production, from managing volunteers to handling vendor check-ins.

Founded in 2004 by a team of college nightlife personalities, Blended Events began as a nightlife movement offering students an escape beyond campus life. The initiative quickly grew into a lifestyle culture, hosting events for nearly a thousand attendees weekly. With a dynamic presence across Southern California, Blended Events became a powerhouse in the nightlife scene. Now operating as The Blended Group, a full-service event planning and marketing company, the team continues to innovate with a focus on uniting people through music, fashion, and trendsetting. Notable venues include V2O Long Beach, Supperclub LA, and international locations in Korea.

Served as the principal sales and marketing manager for innovative product lines including Basstar, Ez Splitz, Solopipe, Prizm Papers, and Aleda. Managed distributor, wholesale, and retail sales across North America, driving the sale of over 5 million units. Developed and executed marketing strategies through social media, affiliate programs, grassroots campaigns, and print media. Led sales teams, organized distributors, and cultivated strong buyer relationships. Oversaw ecommerce operations, inventory management, and logistics, including setting up a fulfillment center in Canada. Additionally, handled patent and trademark processes, and coordinated all aspects of product development, packaging, and pricing.

• Provided administrative support for the escrow officer at Central Escrow in the Greater Los Angeles Area.• Managed client and financial information, handled funds, entered data into the computer, and responded to information requests.• Prepared, assembled, and delivered escrow documents to ensure smooth transactions.• Developed strong organizational and communication skills in a fast-paced environment.

Consulted with parents and students on financial aid options, specializing in originating and consolidating student and graduate loans for Fleet/Bank of America. Delivered exceptional customer service by providing clear guidance and resolving issues efficiently. Led a telesales team of eight, recruiting, training, and supervising staff to meet performance targets. Managed over 100 outbound calls daily, securing promissory notes and necessary documentation from borrowers.