Joe Rees Email & Phone Number

Los Angeles, Ca, Us

Irvine, Ca, Us

• Directly responsible for $100M+ in annual revenue and ownership of a $10M+ advertising/retail media budget, ROI, strategy and execution. Category ownership spans 6 categories and over 350 SKUs requiring engagement across multiple VMs/Buyers• Lead US and CA annual vendor negotiations, exceeding expectations by minimizing profit creep, preventing further GMM agreements, driving higher Amazon engagement, and securing invitation to the coveted GVM program• Lead cross-functional efforts across technical and content SEO, keywords, user experience, A/B testing, and paid media strategy to increase conversion by +15% and ROAS by +10% over the last year• Developed long term promotional roadmaps and buy-back strategies to ensure Razer won high volume events throughout the year, consistently outperforming Amazon forecast and competitors• Develop and drive growth strategies for new, current, and end of life products in alignment with company and revenue targets• Monitor and action all aspects of conversion including pricing, inventory, buy box, customer promise dates, and suppression• Track, report, and take action based on competitive analysis, market share, and market dynamics•Hired and onboarded two analysts, supporting their development and furthering their understanding of retail and Amazon systems

Rogers, Ar, Us

• Initially hired as an outside consultant to lay the ground work for the Amazon service-offering then later hired on to secure and manage clients’ Amazon businesses• Identified and pitched new Amazon clients, conducting executive presentations and securing Harvest Group’s largest 1P Amazon client helping over delivering our year 1 agency revenue target by more than $1M• Managed daily sales operations and relationships of Amazon 1P and 3P Vendors ranging in size from $10M-$80M annually• Improved client PPC advertising strategies, determining best tactics, items, keywords, and targeting to drive ROAS +25%• Partnered with a client to refine their Prime Day strategy resulting in significantly higher sell-in, sell-out, and ultimately helping them displace a blue-chip competitor as #1 share leader in the category retaining that position post-event• A/B Tested new A+ content, images, bullets, and product descriptions to drive higher conversion for client’s product display pages• Migrated a client’s direct-to-consumer business to Shopify+, setting up items, 3P fulfillment, integrations, and more resulting in improved CX, UX, degree of customization, cross-selling and up-selling, and overall conversion• Directly managed and trained two analysts, developed internal playbooks for client growth, designed dashboards to automate reporting, and established improved ways of working and best practices as the team scaled

Seattle, Wa, Us

• Directly responsible for P&L and general business management of a $260M business, growing it 480% annually• Fostered relationships with over 10 strategic brands pioneering new business worth $20M annually• Negotiated AVN investments of $2M+ and volume incentives of $600k annually with our largest supplier• Spearheaded new business costing practices with branded and private label suppliers, resulting in a 10% reduction in annual COGS.• Led the end-to-end development of a lineup of 20+ private label products, from RFP to commercialization• Project managed a team of vendor managers through the launch of 40+ warehouses over the course of the year ensuring on-time completion of milestones and timely expansion of the Amazon Fresh business into many new cities• Functioned as a Product Management SME within software engineering teams, collaborating on reporting software ideation, roadmap management, and UAT to enhance vendor manager satisfaction scores by 24%

Bentonville, Arkansas, Us

• Directly responsible for P&L and category management of categories ranging in size from $260M-$3.2B annually• Initiated relationships with 20+ new suppliers, conducting product line reviews, assessing capacity, negotiating costs, and finalizing vendor terms before onboarding them• Sourced, priced, bought, and merchandised new and existing items for 10+ subcategories at Walmart US stores• Drove category sales +14% YoY, increased retailer share of category +3% YoY, outperforming the competition and surpassing other annual financial targets by a significant margin• Researched consumer and marketplace trends, formulating a 3-year growth strategy to drive an incremental $110M in sales and presented it in front of 50+ Walmart Buyers, Divisional Leads, and SVPs receiving recognition for outstanding category strategy development among new buyers

Bentonville, Arkansas, Us

• Promoted early from Merchandise Specialist to Associate Buyer due to observed readiness and significant contribution across department• Developed a robust negotiation framework which was used to secure $30M+ cost savings across multiple suppliers during annual line reviews. This achievement led to my Senior Buyer and I being recognized and awarded during a quarterly buyers meeting• Onboarded vendors, set up new items, managed routine reporting, and conducted adhoc analysis for 3 buyers

Bentonville, Arkansas, Us

•Completed a cross-functional retail leadership onboarding program while supporting multiple category buyers via analytics and execution with vendors

New Brunswick, Nj, Us

Blackfriars, London, Gb

Bentonville, Arkansas, Us

Springfield, Missouri, Us

*This experience lasted Sept 2013- June 2017 but was moved on my page for organizational purposes• Operated multiple social (for purpose) enterprises- International micro-finance program lifting over 100+ Indian families out of poverty- Mobile grocery store (Mobile Fresh) that served three counties in Southern California that were considered to be food deserts by the government• Selected as the Enactus USA 2016 National Expo Champion. As a member of the presentation team, I gave a 17 minute presentation outlining multiple social enterprises my team started to 100+ executives from Fortune 500 companies• Created a 12 member Business Advisory Board consisting of key stakeholders, including members from Wal-Mart, Unilever, Johnson & Johnson, PepsiCo., and more• Our team was also selected for 2nd place at the Enactus USA 2015 and 2017 National Expos