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Joe is a creative strategist working at the intersection of business, culture and technology. Passionate about understanding what makes people do the things they do, stimulated by a long tenure in the games industry. Joe has a background in creative direction, digital strategy, analysis and agency management. He is interested in realising insight and analytics to fuel agency best practice and drive global and regional strategy into cohesive, relevant and localised execution.Based in London, with a global view. Joe has been both an entrepreneur and senior leader responsible for delivering intelligence that informs account teams and disruptive thinking that fuels award winning creative campaigns. Working across many sectors but focused primarily on tech and automotive, his creative work builds omnichannel relationships with consumers that drive sales, loyalty and innovation. He is driven by a commitment to good design, flawless execution and brilliant storytelling. Central St Martins design graduate Joe Rider was the creative engine behind Duke and Earl and has been at the coalface of digital marketing and communication since he co-established one of London's first digital shops, Zone UK In 1993.
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Strategy DirectorBlacklist Creative Sep 2022 - PresentLondon, AmsterdamWe are a creative communication, experiential and branding agency, with over 100 years combined experience in the content business. We are experience designers that bring our client’s brands to life in compelling ways that distinguish our clients’ goods and services through design, style, symbol and customer touch-points. Building on our storytelling and brand-building expertise, we create magical and memorable consumer journeys that deliver lifelong fans. -
Eu Client Services DirectorEsports Engine Jan 2020 - Sep 2022Esports Engine is a Global turnkey esports operator, expert on esports ecosystem design, live event production, broadcast, and competition operations. -
Chief Operating OfficerAttention Seekers Productions Ltd Jan 2018 - Dec 2019London, Los AngelesAttention Seekers offers a wide range of services including every possible type of video production, incredible real-life events, live broadcast and creative consultancy.Attention Seekers has an award-winning track record of enabling gaming clients to directly engage audiences with the right content via the right medium. Whether that’s streaming video, live broadcast, bespoke events or studio-quality content. We have the scale and we have the scope that enables you to become the… Show more Attention Seekers offers a wide range of services including every possible type of video production, incredible real-life events, live broadcast and creative consultancy.Attention Seekers has an award-winning track record of enabling gaming clients to directly engage audiences with the right content via the right medium. Whether that’s streaming video, live broadcast, bespoke events or studio-quality content. We have the scale and we have the scope that enables you to become the entertainment and connect with precisely targeted audiences anywhere in the world. Show less -
Head Of InsightText100 Dec 2015 - Dec 2017My role is to develop the insight and analytic function of the agency to unlock the potential of data gathering to build new audience insight into the planning process and develop comms strategies based on audience needs. We deliver digital intelligence that informs creative strategy and measures the business impact of programs.In addition, my focus areas are business development, client consulting and driving packaged offerings. My team is responsible for product and service… Show more My role is to develop the insight and analytic function of the agency to unlock the potential of data gathering to build new audience insight into the planning process and develop comms strategies based on audience needs. We deliver digital intelligence that informs creative strategy and measures the business impact of programs.In addition, my focus areas are business development, client consulting and driving packaged offerings. My team is responsible for product and service development, team skill enhancement and client consulting. Show less -
Creative And Innovation DirectorPublicis Media 2013 - 2015London, United KingdomResponsible for leading and developing the strategic and creative approach for Publicis Media by establishing an integrated data led approach across the creative, content and social teams. The role required a rare blend of analytical and creative skills and an understanding of how paid, owned and earned media work together. Collaborated with leaders & board directors across Publicis Media to distribute this knowledge and experience. Appointed LqT chair of Next Tech Now, the Publicis Media tech… Show more Responsible for leading and developing the strategic and creative approach for Publicis Media by establishing an integrated data led approach across the creative, content and social teams. The role required a rare blend of analytical and creative skills and an understanding of how paid, owned and earned media work together. Collaborated with leaders & board directors across Publicis Media to distribute this knowledge and experience. Appointed LqT chair of Next Tech Now, the Publicis Media tech accelerator. Show less -
DirectorMagma Ignite Jan 2010 - Dec 2013London, United KingdomEstablished in 2010 as part of Magma Group, Magma Ignite is a new model advertising agency working exclusively for the automotive industry delivering digitally enabled marketing and communication.Ignite offers a strategic understanding of automotive brand, product, customer and channel. Ignite joins up the process of identifying and engaging customers with the process of acquiring and retaining them. It’s an integrated ethos with a simple but fundamental goal; to maximise your return on… Show more Established in 2010 as part of Magma Group, Magma Ignite is a new model advertising agency working exclusively for the automotive industry delivering digitally enabled marketing and communication.Ignite offers a strategic understanding of automotive brand, product, customer and channel. Ignite joins up the process of identifying and engaging customers with the process of acquiring and retaining them. It’s an integrated ethos with a simple but fundamental goal; to maximise your return on marketing investment. We call this approach Automotive Intelligence.Project clients include Aston Martin, Fiat and Ignite is the European AOR for Fisker Automotive. Show less
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Executive Creative DirectorDuke And Earl Jan 2007 - Aug 2013London, United Kingdom / New YorkFounder, Executive Creative Director and Managing Director of Duke&Earl, an award winning independent integrated creative agency, delivering connected brand experiences through engaging content and conversation.Perpetual connectivity has undermined the effectiveness of traditional marketing approaches so we augment the traditional marketing funnel with strategic content, that leads to more engaging conversations.As brands continue to fight for headspace, we are experts in… Show more Founder, Executive Creative Director and Managing Director of Duke&Earl, an award winning independent integrated creative agency, delivering connected brand experiences through engaging content and conversation.Perpetual connectivity has undermined the effectiveness of traditional marketing approaches so we augment the traditional marketing funnel with strategic content, that leads to more engaging conversations.As brands continue to fight for headspace, we are experts in helping them to effortlessly lead the social conversation across a variety of touch points and platforms. The changing media and technology landscape demands a new kind of agency, one where the silos that divide creativity, technology and production do not exist. We provide a genuinely collaborative, inter-disciplinary approach to creativity, one that’s suited to the digitally integrated world. Our approach is informed through insight, research and strategic planning and transformed to deliver optimised results through the analysis of practical implementation. Typically our clients are driven to out-think rather than out-spend competition and readily embrace innovation. D&E's core clients are Microsoft Bing, Windows Phone, Virgin Media, Mattel and BBC Worldwide. The company also works with many other clients and agencies in partnership or on a project basis. Show less -
Project LeadMicrosoft Game Studios 2004 - 2006Guildford, UkAlready in development when I moved to the franchise, I was required to manage the completion of The Movies (BAFTA category award winner) triple-A rated video game franchise across multiple platforms. I was responsible for liasing with marketing services and co-developing franchise marketing assets including in game advertising and product placement for Chrysler. As a team, we innovated a ground breaking online component, that allows subscribers to create and release ‘movies’ made with… Show more Already in development when I moved to the franchise, I was required to manage the completion of The Movies (BAFTA category award winner) triple-A rated video game franchise across multiple platforms. I was responsible for liasing with marketing services and co-developing franchise marketing assets including in game advertising and product placement for Chrysler. As a team, we innovated a ground breaking online component, that allows subscribers to create and release ‘movies’ made with proprietary software. Show less
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Founder And Managing DirectorMicrosoft Game Studios, Intrepid Computer Entertainment 2000 - 2004LondonFounded Intrepid CE (subsequently acquired by Microsoft) in collaboration with Peter Molyneux, one of the world’s foremost video game designers, to create artificial intelligence rich simulation games for the XBox platform. The first of which BC, won best new game at E3 when it was first shown to the press in 2004.
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Studio DirectorElectronic Arts, Bullfrog Studios 1996 - 2000Guildford, UkRecruited to Bullfrog Productions, (acquired in 1996 to become the European division of Electronic Arts), primarily to put into practise new marketing and branding initiatives, working in partnership with the existing marketing team and agencies. I graduated to the supervisory role across development, where my team produced a series of simulation based games that were extremely successful, especially in Japan. The first game in the series, Theme Park, was until recently the best selling game… Show more Recruited to Bullfrog Productions, (acquired in 1996 to become the European division of Electronic Arts), primarily to put into practise new marketing and branding initiatives, working in partnership with the existing marketing team and agencies. I graduated to the supervisory role across development, where my team produced a series of simulation based games that were extremely successful, especially in Japan. The first game in the series, Theme Park, was until recently the best selling game produced for the PC Platform. Show less
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Co Founder And Creative DirectorZone Uk 1993 - 1995LondonZone, one of the UK's first digital shops, designed and built the UK’s first interactive media broadcast platform Vid Zone and created Unzipped, the first interactive magazine published by IPC that won the Cannes Lion Award in 1995. Clients included Coca Cola, TSB, The Telegraph, EA, Universal and the Ministry of Sound
Joe Rider Skills
Joe Rider Education Details
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Middlesex University, Centre For Advanced Studies In Computer Aided Art And DesignWith Merit -
Central St Martins College Of Art And Design2.1 -
Open University2/3 Modules Completed -
Lewes Priory
Frequently Asked Questions about Joe Rider
What company does Joe Rider work for?
Joe Rider works for Blacklist Creative
What is Joe Rider's role at the current company?
Joe Rider's current role is Strategy Director at Blacklist Creative.
What is Joe Rider's email address?
Joe Rider's email address is jo****@****100.com
What is Joe Rider's direct phone number?
Joe Rider's direct phone number is (212) 529*****
What schools did Joe Rider attend?
Joe Rider attended Middlesex University, Centre For Advanced Studies In Computer Aided Art And Design, Central St Martins College Of Art And Design, Open University, Lewes Priory.
What skills is Joe Rider known for?
Joe Rider has skills like Motion Graphics, Broadcast, Video Games, User Interface Design, Integrated Marketing, Creative Direction, Advertising, Digital Marketing, Game Design, Commercials, Interactive Advertising, Strategy.
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