Joeri Weyenberg Email & Phone Number

Fort Lauderdale, Fl, Us

Senior Education Advisor to TPG, one of the largest private equipment companies globally, and more specifically to The Rise Fund, its social impact fund. Advise in due diligence processes, and provide operational / strategic guidance to portfolio companies.

Teachers of Tomorrow is the largest provider of alternative Teacher Certification Programs, solving for the teacher's gap in the USA.

Independent operating partner and advisor to the Vistria Group, a Chicago based private equity company. Consulted in due diligence processes for multiple acquisition targets, often in the areas of digital marketing, customer acquisition, customer retention, funnel conversion and revenue management. Similarly, advise existing Vistria portfolio companies (e.g. University of Phoenix) on operational improvement opportunities.

Pre-seed and seed investor in start-ups, primarily in the areas of digital transformation, digital marketing, lead generation, artificial intelligence and customer acquisition / retention. Independent consultant, with consulting engagements for McKinsey & Co, and Oliver Wyman Consulting

After the sale of HigherEducation.com to Red Ventures, stayed on as a Senior Advisor to support transition and integration of both companies

Miami/Fort Lauderdale Area

Full P&L responsibility, private equity backed, led the company to two successful exits (The Vistria Group, private equity) and Red Ventures (strategic buyer, upper 9 digits exit). HigherEducation.Com was the premier digital marketing, enrollment and customer/student acquisition company in post-secondary education, building the largest organic marketplace of prospective students and a proprietary algorithm to match them with > 300 colleges and universities.

Led all marketing and student acquisition functions, driving a >$200M annual customer acquisition spend, and hundreds of thousands enrollments over the tenure. Lead generation and customer acquisition guru, winning multiple industry awards. Member of Google Customer Advisory Board and Education CMO Think Tank , as well as other partner Advisory Boards.Fully accountable for marketing strategy, marketing operations and analytics, digital marketing, search marketing, lead generation and third party affiliate marketing, social media, display, web, database/email marketing, revenue management, creative development, brand and editorial, student experience, enrollment management and call center optimization. Very experienced in call center optimization strategies. Frequent guest speaker at external conferences, including APSCU, Oracle and LeadsCon

Directly responsible for all student acquisition activities for Kaplan University (online and campus), directly managing over $100M in spend across all verticals and marketing channels, including third party lead generation, affiliate marketing, digital marketing, SEM, SEO and database marketing. Won TARGUSInfo Lead Management Excellence Award. Frequent guest speaker at external conferences.

Reporting directly to the Executive Board, led multiple functions and a team of 58 employees.- P&L accountability over all value added services and fees with a revenue base of $850M. - Directed corporate pricing strategy, customer segmentation, corporate yield improvement initiatives and tender management/business development functions, with a revenue base of $4.5B - Identification of under-penetrated market segments, product gaps, geographical areas and channel partnerships- Led multiple profit improvement initiatives with McKinsey Consulting and AT Kearney.

Reporting to the Board, led the entire marketing division. Responsible for strategy, product and channel marketing, segmentation, research, advertising, public relations, e-commerce, lead generation, revenue forecasting and pricing, with a revenue base of $800M in 48 countries.

Led all strategic revenue optimization initiatives, partnering with Bain and Co consulting. Managed the pricing strategy and yield improvement programs for an $800M region. Supervised 7 employees in regional headquarters and 10 dotted line reports located in-country.Built a regional pricing function from scratch to the region’s highest profit contributing commercial function within less than 18 months, attaining annual pricing and yield program run rate of $16M EBIT

Reporting to the CFO Latin America. Handpicked by the Board to co-lead major Profit Improvement Programs (PIP) and to underpin the development of the company‘s five year strategic plan.

Reporting to the DHL Worldwide CFO and supervising 5 employees, led DHL‘s global costing department, responsible for global costing policies, procedures and tools, and global customer profitability reviews.Initiated and led development of DHL’s first globally harmonized door-to-door costing and profitability model based on Activity Based Costing principles, deploying the model in 115 countries across Europe, Asia, the Americas and Emerging Markets, model currently serves as basis for management P&L’s and incentives.

Led the development of a new MIS and methodology for FCI Europe, incorporating activity based costing principles directly into the manufacturing systems.