I joined Google Asia Pacific in 2015, after working in the Vietnamese television industry for some years. Initially I helped grow the Vietnam market for YouTube (business development side), as the platform has just launched in country. This involved helping Vietnam's largest TV advertisers and agencies understand digital video metrics and the ins-and-outs of working with, and building campaigns around, popular YouTube creators.I later moved to Google Cloud, and, following the launch of… Show more I joined Google Asia Pacific in 2015, after working in the Vietnamese television industry for some years. Initially I helped grow the Vietnam market for YouTube (business development side), as the platform has just launched in country. This involved helping Vietnam's largest TV advertisers and agencies understand digital video metrics and the ins-and-outs of working with, and building campaigns around, popular YouTube creators.I later moved to Google Cloud, and, following the launch of Google Cloud in Vietnam, closed the first major enterprise deals in market, including with enterprises that remain Google Cloud's largest spenders in-market to date. Show less

I advised several foreign enterprises and private equity funds entering the Vietnamese technology and media markets on issues such as branding, partnerships, sponsorship and government relations. One achievement was coming up with the name and creating the brand for "Cốc Cốc"​ (Knock Knock), a foreign-invested browser that went on to become the most successful local browser in the world by market penetration.

Between 2007 and 2009 I was the co-host of a nationally-broadcast youth television show presented in Vietnamese. I then founded a production company and produced a number of shows for Vietnamese television, leading several aspects of production, from sponsor relations, to crew-sourcing, to broadcaster agreements. I am familiar with the challenges of growing a media business in Vietnam. Sample productions:‌Nestle Vietnam‌• Three-part documentary series on Western views of the… Show more Between 2007 and 2009 I was the co-host of a nationally-broadcast youth television show presented in Vietnamese. I then founded a production company and produced a number of shows for Vietnamese television, leading several aspects of production, from sponsor relations, to crew-sourcing, to broadcaster agreements. I am familiar with the challenges of growing a media business in Vietnam. Sample productions:‌Nestle Vietnam‌• Three-part documentary series on Western views of the Vietnamese lunar new year, HTVLanguage Link Vietnam‌• Twelve-part English-learning reality show, HTV‌• Three part English-teaching series, VTV Vietnam Internet Technologies‌• Youtube clips introducing local search engine Show less

• Author of two bestselling paperbacks, 100,000 copies sold.• Columnist with leading Vietnamese online and print publications.• Personal Facebook page with over 300,000 likes (Góc của Joe)• Featured in international publications including The Globe and Mail, The Christian Science Monitor.

• Conducted research and submitted digital deliverables to overseas funding organisations• Consulted with other UN organisations in Vietnam, including the United Nations Development Program, as well as international NGOs (through 2010)• Documented projects in remote, rural regions, including the Northern Highlands and the Central Highlands• Strong experience with development statistics and data analysis, including baseline survey formation and qualitative interview techniques.