Amazon is a great place to launch a brand. You get tailwinds in customer acquisition, fulfillment, and many other areas. But at some stage of your success (roughly at $100k in revenue), it starts to make more sense to develop your brand on your own digital real estate. Why? A few reasons:1. In the Amazon marketplace, you have no direct customer relationship.2. Amazon owns your "brand". You have no identity outside of Amazon.3. You have to pay fees on every sale and comply with (sometimes irrational) policies4. Only sell to Amazon customersand there are many more reasons, if you care to think about them.The common misconceptions around building a store go both ways: Too hard, and too easy.What do I mean by that?Too Hard: Many Amazon sellers believe that maintaining a Shopify store is going to be a large burden, very costly, and complicated. They think they need logistics and overhead to maintain the website. The truth is, with the right integration (MCF and Buy with Prime) you can use your existing FBA inventory to have synced stock and 100% automated fulfillment.Too Easy: Anyone can set up a Shopify store, I can buy one for $5 on Fiverr, etc. This is also a fallacy, because in order to get the store looking right and working right, you need someone with experience.The options you have are:- Do Nothing (and lose out on extra profit, and long term growth)- Building your own website (and adding hours of work to your packed calendar, then booking an agency anyway to fix up your mistakes)- Hiring a freelancer on Fiverr (and getting something that's worth -$5)- Hiring an expensive agency ($30k+) to build and maintain the website (overpriced)- Hiring a Shopify agency (like Tedia) to build a fully automated and integrated website for <$10kI hope you make the right choice.About my content:Running a DTC Shopify store is rewarding, but challenging. There are so many areas to improve, and so many changes happening that it is almost impossible to keep up. As a Shopify store owner, Agency to 20+ Shopify clients, and a general Ecom nerd, I am constantly looking for frameworks and ideas that I can use to create better Shopify websites.My main framework is the 3 Pillars of Ecom:1. Acquisition2. Conversion3. RetentionBy focusing on whichever area is most lacking, I believe most websites can dramatically increase revenue and profit.Follow along as I develop this framework along with other ideas that can improve your Shopify store