Responsible for all marketing automation strategy, including email, social, and online.Led the team optimizing and integrating the marketing automation database, reducing bad data by 83% while integrating legacy CRM system (Salesforce.com).Technical lead for the build and launch of a comprehensive demand generation program that introduced end-to-end inbound lead management, data-driven lead scoring, and an extensible lead nurture framework.Introduced a social sales enablement platform, including development and delivery of training and reporting.Oversaw introduction of paid social advertising, including campaign creation, reporting, and integration with automation platform.Key achievement: Led a team of social and digital professionals through a complete relaunch of the marketing automation platform, enabling the company to finally appreciate its multi-million dollar investment in the technology.

Introduced a formal social media program across a highly conservative, FORTUNE 1000 company, built on strategic partnerships with legal, HR, PR, service, and sales.Formalized social media as a customer service channel; led the implementation of a decentralized enterprise listening tool for twenty dedicated service representatives to monitor the social web for brand mentions, engage and track client service conversations, and report on reach and share of voice in the market.Trained sales and service reps on using social media to drive the business and increase client satisfaction.

Designed and developed web-based solutions to support Paychex marketing initiatives, including websites, graphics, and social marketing.Completed full site redesign: requirements gathering, information architecture, final design and development.

Designed and developed an HR-focused internal corporate portal, providing employee benefit, policy, and work-life information to over 12,000 employees nationwide.Designed and developed materials for over a half-dozen sales, retirement, and technical corporate training programs. Provided routine classroom instruction for technical training and professional development.

Software, hardware, and network strategy, analysis, and repair. Server setup and administration. Responsible for IT resource allocation for multiple users in multiple locations, including multiple age levels (from pre-K to adult).

Coordinated and contributed front-end, information, and experience design for enterprise B2B and B2C clients. Worked closely with clients and stakeholders to create engaging, multimedia user experiences.