Joescher Chee started his journey of entrepreneurship at age 23 when he founded Global Strategy Advisory. Over the past 17 years, he has worked with over 200 brands across 23 industries; National security, building material manufacturer to entertainment, insurance, Telco, fashion, retail, property development, food & beverages, animal welfare, baby wellness and many more. Joescher Chee is also an international speaker, who has been invited to speak in many countries, universities, CEOs & Entrepreneurs platforms, including Vistage Malaysia, World Marketing Congress India, World Brand Congress Dubai. In year 2010, he begin his mentorship journey with the world renowned strategist, founder of Global Brand Forum, Karthik Siva, on Business, Brand & Leadership Strategy Mastery. In 2014, he co-founded Strategy Masterclass for CEOs & Entrepreneurs with Karthik Siva. A 3 days, 36 hours, 9am-9pm high intensive masterclass on business, brand and leadership strategy. Designed to equip, empower and enhance the perspectives, knowledge, skills & tools of CEOs & Entrepreneurs to create breakthrough organisation results. With the vision to be the most inspiring & valuable global platform for CEOs & Entrepreneurs.