Hi, I'm Joe!I'm a passionate UX Researcher with a background in building thriving communities for startups and small businesses (SMBs). My journey to UX stemmed from a desire to deeply understand user needs and leverage that knowledge to create meaningful experiences that drive business growth. 📖 A Bit of My StoryDuring the COVID-19 pandemic, I witnessed the struggles of small business owners in isolation. So I founded Vos Fellowship, a remote coaching community that connected 30+ entrepreneurs across the US. Through personalized coaching and Mastermind sessions, I equipped members with growth strategies, leading to a 95% customer satisfaction rate.Soon after, as a Copywriter, I helped businesses leverage their brand's identity through digital storytelling. I helped my clients develop data-driven user personas to inform content strategy, optimize website content, and design SEO-rich content, driving increased organic traffic and search engine indexing. I also created engaging content for a QC Exclusive with wide distribution (480 print points) and a strong online presence (40K+ followers), showcasing interviews with key figures in Charlotte, NC.My recent experience as a Community Coordinator taught me that every business must find unique ways to overcome familiar challenges, and the first way to truly serve business owners is to listen. By building rapport with a community of 2,900 business owners, I was able to negotiate vendor contracts for 25 large-scale retail events, aligning themes and budgets to generate $1.1M in revenue for small businesses in Charlotte, NC.Now at affinityUX, I leverage rapid research methods to help startups and SMBs achieve success.We help businesses:👉 Build the right thing the right way by addressing proven customer needs.👉 Test solutions rapidly with real customers.👉 Optimize digital experiences to increase conversions and sales.Connect with me to share your ideas, explore possibilities, or simply have a chat!