Joe Sexton Email & Phone Number

United States

• Manage the development and execution of all marketing strategies and activities • Advise Media and Operations teams on digital class notice activities

• Conducted audit of JND's digital marketing and digital class member notice activities• Conducted analysis of competitive digital landscape• Completed restructuring of JND's entire Google Ads account• Created and optimized PPC campaigns to align with business goals of eDiscovery and Class Action business lines• Established KPIs for campaign performance and efficiency• Advised media/class member notice team of on-page, off-page, and technical SEO best practices•… Show more • Conducted audit of JND's digital marketing and digital class member notice activities• Conducted analysis of competitive digital landscape• Completed restructuring of JND's entire Google Ads account• Created and optimized PPC campaigns to align with business goals of eDiscovery and Class Action business lines• Established KPIs for campaign performance and efficiency• Advised media/class member notice team of on-page, off-page, and technical SEO best practices• Coordinated website optimizations with Senior leadership and website developers• Audited class notice websites to ensure alignment with Google search algorithm updates Show less

San Antonio, Tx

Managed marketing activities for aftermarket BMW performance and service company including:• Created motorsport focused brand identity• Website creation and maintenance• Sales forecasting• Creative direction• Collateral design and production• SEO and PPC marketing • Google Analytics analysis• Digital/Social content creation• Managed vendor relationships• Event activation• Motorsport sponsorships• Managed pricing, ordering, and build timelines… Show more Managed marketing activities for aftermarket BMW performance and service company including:• Created motorsport focused brand identity• Website creation and maintenance• Sales forecasting• Creative direction• Collateral design and production• SEO and PPC marketing • Google Analytics analysis• Digital/Social content creation• Managed vendor relationships• Event activation• Motorsport sponsorships• Managed pricing, ordering, and build timelines • Provided technical support Show less

San Antonio, Tx

Managed the BridgePort Brewing, Shiner Beers, and Trumer Pils brand portfolios:• Managed comprehensive new product pipeline—managed the liquid development, go-to-market timelines, launches, and transitions of 16 new brands• Conducted extensive in-depth volumetric trend analysis using IRI and VIP data• Developed volume forecasts for all brands, informed by historical depletion data, current market trends, points of distribution, and velocity trends• Managed advertising agency:… Show more Managed the BridgePort Brewing, Shiner Beers, and Trumer Pils brand portfolios:• Managed comprehensive new product pipeline—managed the liquid development, go-to-market timelines, launches, and transitions of 16 new brands• Conducted extensive in-depth volumetric trend analysis using IRI and VIP data• Developed volume forecasts for all brands, informed by historical depletion data, current market trends, points of distribution, and velocity trends• Managed advertising agency: creative direction, annual planning, package design, promotions/partnerships, events, media creative development and planning, POS development• Budget and P&L management• Managed vendors to ensure on-time delivery of packaging elements and marketing support materials• Provided marketing support to national sales team Show less

Boulder, Co

• Created integrated marketing plan providing a strong pre-market foundation and a solid framework for future growth• Constructed psychographic personas for target customer segments• Developed metrics for each stage of strategic and tactical development, as well as an iterative product development strategy

Denver, Co

• Collaborated with creative and media teams to develop and maintain innovative and engaging marketing strategies and tactics• Performed extensive competitive analyses, interactive evaluations, SEO audits, and digital content management for multiple clients• Led cross-functional intern team, effectively managing multiple strategic, tactical, social media, and analytical projectsWorked on the following accounts:• Pinnacle Bank• TD Ameritrade Institutional• Pets for… Show more • Collaborated with creative and media teams to develop and maintain innovative and engaging marketing strategies and tactics• Performed extensive competitive analyses, interactive evaluations, SEO audits, and digital content management for multiple clients• Led cross-functional intern team, effectively managing multiple strategic, tactical, social media, and analytical projectsWorked on the following accounts:• Pinnacle Bank• TD Ameritrade Institutional• Pets for Patriots• American Crew • Pinnacol Assurance Show less

Boulder, Colorado, United States

• Held Assistant Team Leader, supervisors, and Team Members accountable for delivering outstanding customer service• Built a positive work environment of outstanding teamwork, mutual respect, and exceptional morale• Worked with regional leadership to successfully merchandise and open new location• Made hiring and separation decisions• Accountable for monitoring and achieving sales, purchasing, and labor targets• Maintained proper product assortment, merchandising, and… Show more • Held Assistant Team Leader, supervisors, and Team Members accountable for delivering outstanding customer service• Built a positive work environment of outstanding teamwork, mutual respect, and exceptional morale• Worked with regional leadership to successfully merchandise and open new location• Made hiring and separation decisions• Accountable for monitoring and achieving sales, purchasing, and labor targets• Maintained proper product assortment, merchandising, and inventory control• Established and maintains collaborative and productive working relationships with department leaders and with vendors• Sustained exceptional level of knowledge / awareness of relevant competitors and industry trends• Set and achieved the highest standards of retail execution• Fostered and encouraged a positive environment of outstanding teamwork, mutual respect, and exceptional morale• Maintained awareness of customer flows and needs and directed Team Members as necessary to satisfy and delight customers • Selected, trained, mentors, motivated, and counseled Team Members • Provided timely, thorough, and thoughtful performance evaluations• Consistently communicated and modeled WFM vision and goals Show less

Boston, Massachusetts, United States

• Developed and maintained creative store layout and product merchandising• Worked with Team Leader to achieve sales, purchasing, and labor targets• Assisted Team Leader in analysis of sales, reports, and labor• Assisted Team Leader in annual sales and expense projections and budget preparation• Assisted Team Leader with ordering and inventory management• Worked with Team Leader to resolve team concerns or issues• Functioned as point person and departmental person in… Show more • Developed and maintained creative store layout and product merchandising• Worked with Team Leader to achieve sales, purchasing, and labor targets• Assisted Team Leader in analysis of sales, reports, and labor• Assisted Team Leader in annual sales and expense projections and budget preparation• Assisted Team Leader with ordering and inventory management• Worked with Team Leader to resolve team concerns or issues• Functioned as point person and departmental person in charge in absence of Team Leader• Set and achieved the highest standards of retail execution• Fostered and encouraged a positive environment of outstanding teamwork, mutual respect, and exceptional morale• Maintained awareness of customer flows and needs, and directed Team Members as necessary to satisfy and delight customers• Communicated and maintained Team Member safety and security standards• Provided timely, thorough, and thoughtful performance evaluations• Consistently communicated and modeled WFM vision and goals Show less

Boston, Massachusetts, United States

• Cut and merchandised products (beef, pork, lamb, veal, poultry)• Prepared specialty meat merchandise (i.e. sausage, oven ready products, and cured meats)• Checked product to make sure it meets WFM quality standards • Maintained sampling program • Monitored and assisted in preventing spoilage• Mentored and supported assigned Meat Cutter Trainees• Provided excellent customer service, addressed needs of customers in a timely and effective manner, and modeled suggestive… Show more • Cut and merchandised products (beef, pork, lamb, veal, poultry)• Prepared specialty meat merchandise (i.e. sausage, oven ready products, and cured meats)• Checked product to make sure it meets WFM quality standards • Maintained sampling program • Monitored and assisted in preventing spoilage• Mentored and supported assigned Meat Cutter Trainees• Provided excellent customer service, addressed needs of customers in a timely and effective manner, and modeled suggestive selling techniques• Maximized sales potential through effective and proper procedures for prepping, storing, rotating, stocking, and merchandising product • Followed and ensured compliance, with established procedures, including Weights and Measures, health and sanitation, and safe work practices• Maintained, and ensured maintenance of, a clean and sanitary working and shopping environment; maintained equipment in accordance with WFM cleanliness and safety standards Show less

Boston, Massachusetts, United States

• Saxophonist, guitarist, and producer in a wide variety of jazz, improvised, and electronic contexts• Composed music for numerous ensembles• Toured East Coast and Midwest

Mba, Marketing

Activities and Societies: Leeds Outdoor Industry Club Leeds Marketing Group

Bm

Philosophy, Art History