Joe Sexton Email & Phone Number

• Manage the development and execution of all marketing strategies and activities
• Advise Media and Operations teams on digital class notice activities

• Conducted audit of JND's digital marketing and digital class member notice activities
• Conducted analysis of competitive digital landscape
• Completed restructuring of JND's entire Google Ads account
• Created and optimized PPC campaigns to align with business goals of eDiscovery and Class Action business lines
• Established KPIs for campaign performance and efficiency
• Advised media/class member notice team of on-page, off-page, and technical SEO best practices

San Antonio, TX

• Managed marketing activities for aftermarket BMW performance and service company including:
• Created motorsport focused brand identity
• Website creation and maintenance
• Sales forecasting
• Creative direction
• Collateral design and production

San Antonio, TX

• Managed the BridgePort Brewing, Shiner Beers, and Trumer Pils brand portfolios:
• Managed comprehensive new product pipeline—managed the liquid development, go-to-market timelines, launches, and transitions of 16 new brands
• Conducted extensive in-depth volumetric trend analysis using IRI and VIP data
• Developed volume forecasts for all brands, informed by historical depletion data, current market trends, points of distribution, and velocity trends
• Managed advertising agency:… Show more Managed the BridgePort Brewing, Shiner Beers, and Trumer Pils brand portfolios:
• Managed advertising agency: creative direction, annual planning, package design, promotions/partnerships, events, media creative development and planning, POS development

Boulder, CO

• Created integrated marketing plan providing a strong pre-market foundation and a solid framework for future growth
• Constructed psychographic personas for target customer segments
• Developed metrics for each stage of strategic and tactical development, as well as an iterative product development strategy

Denver, CO

• Collaborated with creative and media teams to develop and maintain innovative and engaging marketing strategies and tactics
• Performed extensive competitive analyses, interactive evaluations, SEO audits, and digital content management for multiple clients
• Led cross-functional intern team, effectively managing multiple strategic, tactical, social media, and analytical projectsWorked on the following accounts:
• Pinnacle Bank
• TD Ameritrade Institutional
• Pets for… Show more

Boulder, Colorado, United States

• Held Assistant Team Leader, supervisors, and Team Members accountable for delivering outstanding customer service
• Built a positive work environment of outstanding teamwork, mutual respect, and exceptional morale
• Worked with regional leadership to successfully merchandise and open new location
• Made hiring and separation decisions
• Accountable for monitoring and achieving sales, purchasing, and labor targets
• Maintained proper product assortment, merchandising, and… Show more

Boston, Massachusetts, United States

• Developed and maintained creative store layout and product merchandising
• Worked with Team Leader to achieve sales, purchasing, and labor targets
• Assisted Team Leader in analysis of sales, reports, and labor
• Assisted Team Leader in annual sales and expense projections and budget preparation
• Assisted Team Leader with ordering and inventory management
• Worked with Team Leader to resolve team concerns or issues

Boston, Massachusetts, United States

• Cut and merchandised products (beef, pork, lamb, veal, poultry)
• Prepared specialty meat merchandise (i.e. sausage, oven ready products, and cured meats)
• Checked product to make sure it meets WFM quality standards
• Maintained sampling program
• Monitored and assisted in preventing spoilage
• Mentored and supported assigned Meat Cutter Trainees

Boston, Massachusetts, United States

• Saxophonist, guitarist, and producer in a wide variety of jazz, improvised, and electronic contexts
• Composed music for numerous ensembles
• Toured East Coast and Midwest

Mba, Marketing

Activities and Societies: Leeds Outdoor Industry Club Leeds Marketing Group

Bm

Philosophy, Art History