Joe Shields Email and Phone Number
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As an EMMY-award winning filmmaker and digital health pioneer, Joe infuses storytelling with strategy, design and technology to systematically move customers to action. He led global marketing, new product development, digital transformation, strategic planning and enterprise innovation for Fortune 100 companies in specialty chemicals, telecommunications, biopharmaceuticals, medical devices and diagnostics.Joe is currently President and Co-founder of HEALTH ACCELERATORS, the premier B2B marketing agency that helps leading professional services, data, technology and media solutions companies effectively reach, engage, and grow their business with pharma prospects and customers. In 2019 he served on the board of directors at the DIGITAL HEALTH COALITION, a nonprofit enabling advocacy, research, professional development and continuing education for marketers of healthcare products and services.In previous roles at ASTRAZENECA PHARMACEUTICALS (AZ), Joe designed and directed the (non-drug) global innovation process and led digital strategy and connected patient services for the global Respiratory portfolio.Before AZ he managed global marketing and charted the course for new digital product development at LIFESCAN, a Johnson and Johnson company focused on diabetes monitoring and management.Prior to LifeScan, Joe was Director of Worldwide Innovation at PFIZER, creating the company’s approach, partner strategy and engagement plan for its Connected Health platform. Previously at Pfizer (formerly WYETH), he led US Consumer Marketing for ENBREL, the most prescribed biotech medicine in the world at the time.Joe also held various marketing, PR/communications, technology and innovation roles at ASTRA MERCK, QWEST COMMUNICATIONS and ROHM AND HAAS COMPANY (now DOW CHEMICAL).He earned a BA from Temple University, an MBA from the Pennsylvania State University, and two EMMY awards. Joe’s portrait, wildlife and landscape photography has been published in several books and national magazines and can be viewed at https://joeshields.smugmug.com/browse
Health Accelerators, Llc
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President & Co-FounderHealth Accelerators, Llc Jun 2018 - PresentCo-founded and run HEALTH ACCELERATORS, the premier B2B marketing agency that helps leading professional services, data, technology and media solutions companies effectively reach, engage, and grow their business with pharma prospects and customers.
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Portrait PhotographerPhotography Jan 2009 - Oct 2024I bring over 30 years of image-making experience with real people to every shoot: Artists, executives, moms & dads, kids, teachers, athletes, authors, doctors, patients, advertisers and politicians. I connect with people on a personal level and then make the camera see what I see.
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Member, Board Of DirectorsDigital Health Coalition Jan 2019 - Dec 2019Brooklyn, New York, UsOne-year term. The Digital Health Coalition (http://digitalhealthcoalition.org/) is a 501(c)(3) nonprofit enabling advocacy, research, professional development and continuing education for marketers of healthcare products and services. -
Sr. Director, Global Strategy & InnovationAstrazeneca Pharmaceuticals Nov 2015 - May 2018Cambridge, Cambridgeshire, GbManaged global innovation process, Respiratory digital health strategy and GS&I planning and operations.+ Designed and ran global (non-drug) innovation process and cross-functional team, including engagement, opportunity qualification, resourcing, reporting, measurement and portfolio management+ Developed customer strategies for the global Respiratory portfolio, including connected medical devices + Led Program Management team that handled communications, planning and budgeting, operations, agency management, analytics and performance reporting -
Global Director, Digital StrategyAstrazeneca Pharmaceuticals May 2013 - Oct 2015Cambridge, Cambridgeshire, GbLed commercial innovation for Oncology portfolio and enterprise digital marketing capabilities.+ Led global digital/CX transformation strategy and program, aligning cross-functional team to a shared vision+ Developed customer strategies and tactical plans for global Oncology brands, including launch of Lynparza+ Acted as commercial strategy lead to build the business case, design, plan and scale a new enterprise approach to multichannel relationship marketing (MCRM)+ Designed and managed monthly optimization of all US marketing investments across mature products portfolio
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Director, Global Marketing & New Product DevelopmentLifescan Diabetes Care, A Johnson & Johnson Company Jun 2011 - Dec 2012New Brunswick, Nj, UsDesigned and began implementation of a path forward to digitize a 25-year-old medical devices portfolio.+ Created 5-year global strategy and transformation roadmap, expanded the global customer base and changed the organizational mindset from hardware to software and data+ Led global customer research and developed next-generation diabetes care devices (glucose meters & insulin pumps) and software to integrate with smartphones, lowering COGS and improving patient self-management+ Acted as Commercial lead for relationship with Apple to create the first short-range wireless blood glucose meter and companion mobile iPhone app as the first step in ‘mobilizing’ the product line -
Director, Worldwide Innovation (Rotational Assignment)Pfizer Sep 2010 - May 2011New York, New York, UsGuided Pfizer’s point-of-view on engagement with and investments in emerging digital health technologies. + Articulated Pfizer’s initial point-of-view on Connected Health as input for long term strategic planning+ Acted as industry thought leader and company spokesperson externally to attract and engage partners+ Led cross-functional team to develop enterprise capabilities for digital health partnerships and pilots to gain a better understanding of potential adjacencies to the core business+ Enabled an internal culture of open innovation through leadership engagement, customized workshops, recognition events, aligned incentives and an online ideation platform -
Product Director & Team Leader, EnbrelPfizer Jul 2005 - Aug 2010New York, New York, UsLed US Consumer Marketing for $6B brand and the most prescribed biologic medicine at the time.+ Redesigned entire integrated, heavily digital marketing approach that exceeded all benchmarks and conversion goals+ Responsible for patient elements of Rheumatology business, growing 10% YoY to 75% of US sales+ Increased annual marketing budget from $15MM to $75MM through ‘evidence-based marketing’+ Developed a culture of trust, accountability and high performance among a large, geographically dispersed team of internal staff, Amgen co-promotion partners, and 11 agencies and other service providers
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Program Leader, Emerging Business TechnologiesAstrazeneca Pharmaceuticals Jul 2004 - Jun 2005Cambridge, Cambridgeshire, Gb
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Sr. Manager, Consumer & Emarketing, CardiovascularAstrazeneca Pharmaceuticals Sep 2001 - Jun 2004Cambridge, Cambridgeshire, Gb
Joe Shields Skills
Joe Shields Education Details
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Temple UniversityCommunications -
Penn State UniversityMarketing
Frequently Asked Questions about Joe Shields
What company does Joe Shields work for?
Joe Shields works for Health Accelerators, Llc
What is Joe Shields's role at the current company?
Joe Shields's current role is Pharma Strategy-Creative-Communications | President @ Health Accelerators.
What is Joe Shields's email address?
Joe Shields's email address is jp****@****ast.net
What is Joe Shields's direct phone number?
Joe Shields's direct phone number is +130288*****
What schools did Joe Shields attend?
Joe Shields attended Temple University, Penn State University.
What skills is Joe Shields known for?
Joe Shields has skills like Strategy, Marketing Strategy, Cross Functional Team Leadership, Product Launch, Pharmaceutical Industry, Global Marketing, Multi Channel Marketing, Social Media, Integrated Marketing, Management, Product Management, Healthcare Industry.
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