Joe Shoemaker Email & Phone Number

Youngstown, Oh, Us

Wheeling, Illinois, Us

EFG is North America’s leading provider of system-critical engineered fastening solutions, serving blue-chip wholesalers, distributors, and original equipment manufacturers.• Strategy – Lead strategic planning efforts for growth through market development and market penetration strategies.• Acquisitions – Lead efforts on strategy for targeting, diligence and prioritizing opportunities.• Brand Management – Creates and manages the corporate brand standards to ensure corporate identity continuity across media and vendors.• Advertising – Manages print & online media advertising for sales lead generation and brand reputation management, including the use of pay-per-click (PPC) advertising and SEO initiatives. • Direct Marketing – Utilizes a mix of electronic mail campaigns to increase market expansion and generation of sales leads and incremental revenues. • Marcom & Sales Development – Creates and distributes both B2B sales literature & sales tools under our companies’ brands, in addition to creating sales process mapping and tracking from Leads > Opportunities > Quotes > Orders (LOQ). • Web & Social Media – Creates company internet and intranet sites, along with social media sites such as Facebook, twitter and LinkedIn to assist in SEO and improved brand reputation management via enhanced customer service. • Tradeshow & Event Management – Creates tradeshow booth properties and organizes company participation on the show floor, in addition to off-site sales meetings and entertainments.

Wheeling, Illinois, Us

As an accomplished and results-driven Business Development and Marketing leader, I am passionate about driving growth and creating strategic partnerships that unlock new opportunities for businesses. With a proven track record in diverse industries, I have consistently delivered innovative marketing campaigns and spearheaded business development initiatives that have propelled companies to new heights.My expertise lies in formulating and executing data-driven marketing strategies that align with the overall business objectives. I have a deep understanding of market dynamics and consumer behavior, allowing me to identify emerging trends and capitalize on untapped markets. Whether it's cultivating brand identity, expanding market share, or launching new products, I thrive on translating vision into action.Throughout my career, I have been a key player in negotiating and closing high-value deals, fostering lucrative collaborations with global partners, and building lasting relationships with stakeholders at all levels. My ability to think strategically and adapt swiftly to dynamic market conditions has driven significant revenue growth and elevated market positions for the companies I've served.I am an empowering leader who believes in fostering a culture of innovation, collaboration, and continuous improvement within cross-functional teams. My leadership style emphasizes mentorship and skill development, enabling team members to reach their full potential and deliver exceptional results.

Akron, Ohio, Us

Leading provider of technology-enabled devices and solutions to the car wash industry. • Strategy – Lead strategic planning efforts for growth through market development and market penetration strategies.• Brand Management – Integrated messaging for DRB and Unitec brands to ensure corporate identity continuity across media.• Advertising – Overhauled messaging to draw focus on our differentiation position as the trusted technology provider with more top customers than all competitors combined.

Maple Heights, Oh, Us

Clifton Steel specializes in applications where ballistic, abrasion resistant or impact steel is used. In my current position, I oversee and coordinate all aspects of marketing and business development to achieve annual operating plan targets and accelerate long-term growth. I provide actionable intelligence by analyzing competitor products, sales performance, and marketing activities. I also develop and manage marketing strategies to meet profitable growth objectives, including product development, product lifecycle management, pricing, and promotional strategy. I direct marketing and advertising, and I collaborate with company president to commercialize product improvements.

While working here, I directed marketing department processes, transforming marketing agenda and determining strategic goals. I administered a $3M budget and oversaw a global cross-functional team of seven managers with roles in marketing communications, market (product) management, pricing, aftermarket parts, and our CustomWorks division. I also developed marketing material, managing company image through web, traditional media, and customer relations. I managed OEM partner negotiations, public relations, and channel strategy. And I gathered and analyzed marketing research information from a multitude of sources.I made a number of significant contributions as well, among them: • Generated $20M annually in new product development, launching six new products—including the most successful new product in company history. • Created quarterly marketing programs responsible for 28% of overall revenues.• Enhanced pricing strategy and increased impact of new product launches, resulting in year over year share gains of 10% in key product categories.• Spearheaded a sales and operations planning process

I was promoted to this position with additional MarCom responsibilities. I served as primary marketing resource for parent company IES on branding, global tradeshow strategy, and planning. A couple of my key accomplishments: • Recognized as a key leader by parent corporation IES, ranking in top 2% of 2,800 employees.• Championed product lifecycle strategies to grow market share by 15% in key segments.• Led global trade show efforts for parent corporation and presented all brands at BAUMA in Munich, Germany.

Here, I was recruited to lead the heavy attachment business segment worth $150M. I managed activities across supply chain, finance, sales, marketing, and operations to increase EBITA levels. My achievements include: • Defined and launched six new products in two years, increasing share and adding $15M in new sales.• Created a competitive market research program to improve product positioning and competitiveness.

Cleveland, Ohio, Us

In this position, I led strategic direction for upstream and downstream marketing activities, including trade shows, collateral development, and new product development. I identified market opportunities and planned product strategies. I managed a high-performing team of marketing specialists, including hiring, training, and development. I negotiated long-term pricing agreements with vendors, and optimized websites for search engines using SEO, SEM, and AdWords. I had quite a few accomplishments here, including: • Launched branding tactics to overcome competition and increase market share, driving profits to record levels of EBIT.• Grew ecommerce division through SEO and online marketing efforts 15%+ each year while securing new six-figure customers online.• Improved market position and unified messaging by revamping sales collateral, product brochures, websites, and product advertisements.• Improved and modernized tradeshow, direct email, and print marketing tools, reducing costs 30%. • Renegotiated vendor contracts and reduced budgeted expenses by 8% annually.• Started as Business Development Manager in 2001, promoted to Marketing Manager in 2006 and Marketing Director in 2008.

Cleveland, Ohio, Us