Joe Shoemaker Email and Phone Number
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Accomplished strategic and tactical marketing leader that's positively impacted companies up to $650 Million in size with EBITDA's of 20%+. Experience in industrial manufacturing, construction, and B to B sectors. Over 20 years of executive leadership creating strategic marketing direction to drive business growth across earned, paid and owned marketing areas. I have a proven ability to lead high-performing, cross-functional teams while motivating employees to exceed expectations. As an analytical thinker, I’m adept at analyzing the competitive market, identifying opportunities and developing profitable new product strategies. Key areas: ► Brand Leadership - I am a brand leader who has created a global brand strategy for a multi-brand market leader. My expertise includes developing many successful sub and product brands, earning leading positions in their respective markets. ► Product development - I am a product development expert who has owned the process from ideation to commercialization. While at Paladin, I have launched more new products with commercial success than at any other period in company history.► Demand generation - I am a demand generation pro who has designed and executed effective programs, content development, sales tools, and in-funnel lead generation campaigns using tools such as Hubspot, Constant Contact, Zoominfo, Lead Forensics, and Pardot.► M&A Leadership - I am an M&A leader who has owned 'Buy-Side' identification and prioritization of acquisition targets. Most recent acquisition was Rockford Fastener in 2020.► Lead development strategies - I am a lead development strategist who has executed content marketing, PR planning and execution, SEM, SEO, and social media for improved lead generation, awareness, and nurturing.► Messaging and communications strategies - I am a messaging and communications strategist who has developed marketing toolkits, advertising and media planning, budget management, creative direction, and multi-platform delivery.► Channel development - I am skilled at channel development and have executed partner marketing, local store marketing (LSM), co-marketing, and channel marketing strategies.► Market intelligence - I've been called a market intelligence guru who has conducted competitive analysis, product benchmarking, customer preference research, and voice-of-customer (VOC) collection.
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Vice President MarketingAfc IndustriesYoungstown, Oh, Us
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Vice President Of Marketing And Business DevelopmentElgin Fastener Group Jun 2021 - Jul 2023Wheeling, Illinois, UsEFG is North America’s leading provider of system-critical engineered fastening solutions, serving blue-chip wholesalers, distributors, and original equipment manufacturers.• Strategy – Lead strategic planning efforts for growth through market development and market penetration strategies.• Acquisitions – Lead efforts on strategy for targeting, diligence and prioritizing opportunities.• Brand Management – Creates and manages the corporate brand standards to ensure corporate identity continuity across media and vendors.• Advertising – Manages print & online media advertising for sales lead generation and brand reputation management, including the use of pay-per-click (PPC) advertising and SEO initiatives. • Direct Marketing – Utilizes a mix of electronic mail campaigns to increase market expansion and generation of sales leads and incremental revenues. • Marcom & Sales Development – Creates and distributes both B2B sales literature & sales tools under our companies’ brands, in addition to creating sales process mapping and tracking from Leads > Opportunities > Quotes > Orders (LOQ). • Web & Social Media – Creates company internet and intranet sites, along with social media sites such as Facebook, twitter and LinkedIn to assist in SEO and improved brand reputation management via enhanced customer service. • Tradeshow & Event Management – Creates tradeshow booth properties and organizes company participation on the show floor, in addition to off-site sales meetings and entertainments. -
Vice President MarketingElgin Fastener Group Mar 2018 - Jun 2021Wheeling, Illinois, UsAs an accomplished and results-driven Business Development and Marketing leader, I am passionate about driving growth and creating strategic partnerships that unlock new opportunities for businesses. With a proven track record in diverse industries, I have consistently delivered innovative marketing campaigns and spearheaded business development initiatives that have propelled companies to new heights.My expertise lies in formulating and executing data-driven marketing strategies that align with the overall business objectives. I have a deep understanding of market dynamics and consumer behavior, allowing me to identify emerging trends and capitalize on untapped markets. Whether it's cultivating brand identity, expanding market share, or launching new products, I thrive on translating vision into action.Throughout my career, I have been a key player in negotiating and closing high-value deals, fostering lucrative collaborations with global partners, and building lasting relationships with stakeholders at all levels. My ability to think strategically and adapt swiftly to dynamic market conditions has driven significant revenue growth and elevated market positions for the companies I've served.I am an empowering leader who believes in fostering a culture of innovation, collaboration, and continuous improvement within cross-functional teams. My leadership style emphasizes mentorship and skill development, enabling team members to reach their full potential and deliver exceptional results.
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Vice President Of MarketingDrb Systems, Llc Feb 2017 - Feb 2018Akron, Ohio, UsLeading provider of technology-enabled devices and solutions to the car wash industry. • Strategy – Lead strategic planning efforts for growth through market development and market penetration strategies.• Brand Management – Integrated messaging for DRB and Unitec brands to ensure corporate identity continuity across media.• Advertising – Overhauled messaging to draw focus on our differentiation position as the trusted technology provider with more top customers than all competitors combined. -
Vp, Marketing & Business DevelopmentClifton Steel Company Jan 2016 - Feb 2017Maple Heights, Oh, UsClifton Steel specializes in applications where ballistic, abrasion resistant or impact steel is used. In my current position, I oversee and coordinate all aspects of marketing and business development to achieve annual operating plan targets and accelerate long-term growth. I provide actionable intelligence by analyzing competitor products, sales performance, and marketing activities. I also develop and manage marketing strategies to meet profitable growth objectives, including product development, product lifecycle management, pricing, and promotional strategy. I direct marketing and advertising, and I collaborate with company president to commercialize product improvements. -
Director Of MarketingPaladin Attachments 2015 - 2016While working here, I directed marketing department processes, transforming marketing agenda and determining strategic goals. I administered a $3M budget and oversaw a global cross-functional team of seven managers with roles in marketing communications, market (product) management, pricing, aftermarket parts, and our CustomWorks division. I also developed marketing material, managing company image through web, traditional media, and customer relations. I managed OEM partner negotiations, public relations, and channel strategy. And I gathered and analyzed marketing research information from a multitude of sources.I made a number of significant contributions as well, among them: • Generated $20M annually in new product development, launching six new products—including the most successful new product in company history. • Created quarterly marketing programs responsible for 28% of overall revenues.• Enhanced pricing strategy and increased impact of new product launches, resulting in year over year share gains of 10% in key product categories.• Spearheaded a sales and operations planning process
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Sr. Market ManagerPaladin Attachments 2013 - 2015I was promoted to this position with additional MarCom responsibilities. I served as primary marketing resource for parent company IES on branding, global tradeshow strategy, and planning. A couple of my key accomplishments: • Recognized as a key leader by parent corporation IES, ranking in top 2% of 2,800 employees.• Championed product lifecycle strategies to grow market share by 15% in key segments.• Led global trade show efforts for parent corporation and presented all brands at BAUMA in Munich, Germany.
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Market ManagerPaladin Attachments 2011 - 2013Here, I was recruited to lead the heavy attachment business segment worth $150M. I managed activities across supply chain, finance, sales, marketing, and operations to increase EBITA levels. My achievements include: • Defined and launched six new products in two years, increasing share and adding $15M in new sales.• Created a competitive market research program to improve product positioning and competitiveness.
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Director, Marketing & CommunicationsAdalet Jun 2009 - 2010Cleveland, Ohio, UsIn this position, I led strategic direction for upstream and downstream marketing activities, including trade shows, collateral development, and new product development. I identified market opportunities and planned product strategies. I managed a high-performing team of marketing specialists, including hiring, training, and development. I negotiated long-term pricing agreements with vendors, and optimized websites for search engines using SEO, SEM, and AdWords. I had quite a few accomplishments here, including: • Launched branding tactics to overcome competition and increase market share, driving profits to record levels of EBIT.• Grew ecommerce division through SEO and online marketing efforts 15%+ each year while securing new six-figure customers online.• Improved market position and unified messaging by revamping sales collateral, product brochures, websites, and product advertisements.• Improved and modernized tradeshow, direct email, and print marketing tools, reducing costs 30%. • Renegotiated vendor contracts and reduced budgeted expenses by 8% annually.• Started as Business Development Manager in 2001, promoted to Marketing Manager in 2006 and Marketing Director in 2008. -
Business Development ManagerAdalet 2001 - Jun 2009Cleveland, Ohio, Us
Joe Shoemaker Skills
Joe Shoemaker Education Details
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Youngstown State UniversityMarketing
Frequently Asked Questions about Joe Shoemaker
What company does Joe Shoemaker work for?
Joe Shoemaker works for Afc Industries
What is Joe Shoemaker's role at the current company?
Joe Shoemaker's current role is Vice President Marketing.
What is Joe Shoemaker's email address?
Joe Shoemaker's email address is ma****@****net.net
What is Joe Shoemaker's direct phone number?
Joe Shoemaker's direct phone number is +133072*****
What schools did Joe Shoemaker attend?
Joe Shoemaker attended Youngstown State University.
What skills is Joe Shoemaker known for?
Joe Shoemaker has skills like Marketing Strategy, Business Development, Business Strategy, Strategic Planning, Seo, Market Research, Online Marketing, Email Marketing, Sem, Web Analytics, Product Marketing, Social Media Marketing.
Who are Joe Shoemaker's colleagues?
Joe Shoemaker's colleagues are Charles Troublefield, Tom Riley, Bill Walczak, Miriam Karina Aguirre Macías, Jeremy Haines, Patrick Merritt, Jon Ciplickas.
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