Senior Analytics Transformations And Crm Manager (Big Data)
Current- Lead the development and implementation of big data solutions leveraging on the latest technology and standards in the industry, processing a huge volume and the integration of unstructured, real time data into a bank's new analytics capability and contact management platform driving direct revenue contributions to the business. - Develop roadmap to innovate new big data opportunities for the bank without precedence to follow; collaborate closely with business stakeholders from ideation, requirements through to business implementation, tracking and fine tuning to unlock the commercial value from the data- Identify data sources, extract, transform and load (ETL) the data into the data platform to support use case hypothesis and analyze the resulting data effectively using statistical methodologies and insights in order to commercialize the multitudes of unstructured data into business use cases.- Study and explore the leveraging on evolving technologies and availability of unstructured data for integration with existing analytics cycle/ process with the aim to (i) discover hidden information in large volume of data and uplift effectiveness for targeting, model building, segmentation etc. to facilitate propositions building and products/services/ offers design; (ii) review existing process to identify room for efficiency/ coverage improvement, from data collection to output generation
