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Joe Staluppi is the Advertising Design Curriculum Co-Chair at FIT where he has updated the curriculum so that it prepares the students for creative excellence in the digital age. The students in the Advertising & Digital Design program students learn to succeed in the new creative partnership, in which art director, copywriter, and experience designer work together to communicate messages that make people react, respond, join in and do something. As a result of the new curriculum, the FIT Advertising & Design Program was ranked #3 in the world by the One Club of Creativity for Young Ones One Show awards in 2022.Before teaching at FIT, Joe had done many brand-building campaigns for clients such as Crest, Norelco, Pampers, Black & Decker, Mass Mutual, New Jersey Tourism, and New Jersey Lottery while working at Y&R, DMB&B, Bozell, McCann, and Brushfire. Those campaigns won over 50 creative awards including The One Show, The Clio, The ANDY, The ADDY, and The International Advertising Festival of NY Gold Medal, Communication Arts Advertising Annual, and Adweek’s Best Spots.
Fashion Institute Of Technology
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Curriculum Co-Chair, Advertising And Digital Design Bfa ProgramFashion Institute Of TechnologyDobbs Ferry, Ny, Us
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Curriculum Co-Chair, Advertising & Digital Design Bfa ProgramFashion Institute Of Technology 2007 - PresentNew York, Ny, UsAs Advertising & Digital Design BFA Curriculum Chair responsible for conceiving, organizing and writing the curriculum to prepare students for the digital age of advertising.Advertising & Digital Design Student Club AdvisorEstablished the student club in the Spring of 2009. The purpose of this club was to connect the FIT students to the advertising industry.
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Creative DirectorCynda Media Lab 2018 - PresentNew York City, Ny, Us -
President, Executive Creative DirectorBoom Advertising, Inc. 2007 - 2016Leading client and agency teams to breakthrough creative advertising that can build their brands by leading a network of high caliber professionals with major ad agency backgrounds, different expertise and impressive credentials that are put together specifically to work on a brand. www.boom-advertising.com
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Adjunct ProfessorIona College 2005 - 2010New Rochelle, Ny, UsResponsible for writing syllabus and teaching Advertising Art Direction, Advertising Writing, Integrated Marketing Communications, Advertising Strategy and The Creative Process in Advertising. -
Creative DirectorBrushfire 2005 - 2007Cedar Knolls, Nj, UsAccounts: NJ Lottery, NJ Tourism, Minwax, Thompson’s WaterSeal and Altec Lansing• Responsible for creative pitch that won the New Jersey Tourism Business • Created New Jersey Tourism TV campaign with the Bon Jovi Hit ”Who Says You Can’t Go Home” to persuade New Jersey residents to vacation in New Jersey• Created new TV campaign in 2005 for the New Jersey Lottery bringing to life the theme “Give your Dreams a Chance”• Responsible for creative pitch that won the Altec Lansing business and the subsequent interactive campaign that included rich media ads, e-mails, and a landing page for the Altec Lansing iM9 iPod speakers. -
Creative Consultant5 Lines, Inc. 2003 - 2005Creative Consultant for these companies:• Cline Davis & Mann - Viagra Pitch• Regan Campbell Ward - Restasis, MerkMedicus, Skin Medica Pitch• Carafiello, Diehl & Associates - ElixSure Print Campaign• Branding Iron - James Patterson “Violets are Blue”, Time Warner Books • Movado Group Inc. - Retail Newspaper advertising• Dr. Daniel Zedeker D.D.S. - Corporate Identity program and advertising
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Creative FreelancerJwt 2002 - 2003New York, Ny, Us• J. Walter Thompson - Old English Print Campaign and Lysol TV -
Creative FreelancerGrey Group 2001 - 2002New York, Ny, UsGrey E Marketing : • Showtime Unlimited TV and micro site, Cheap Tickets internet ads -
Creative DirectorBozell 2000 - 2001Omaha, Nebraska, UsAccounts: Mass Mutual, Pravachol, Ban, Curel, Duncan Hines, Verizon Wireless and The New York TimesCreated Mass Mutual Promises print campaign that won the International Advertising Festival of NY and the ADDY. -
Creative DirectorDmb&B 1989 - 2000Accounts: Norelco, Crest, Ernst & Young, Pampers, Uncle Ben’s Rice, Entenmann’s, Clearasil, Swiffer, Vicks Formula 44, Barbados Tourism, MCI and Dawn • Developed Norelco campaign that increased sales 30% in the first 3 months• The Norelco Hockey commercial is recognized by Adweek as one of The Best Spots of the 90’s, was a Mobius Finalist and Addy Finalist• Created campaign that won the Ernst & Young account • 1996 Pampers print campaign was in the Communication Arts Advertising Annual, won Best of New York Citation of Excellence and was an ADDY first place winner.• 1991 Crest print campaign won 11 awards including the International Advertising Festival Gold Medal, an ADDY First Place, One Show Finalist, Art Directors Club Merit and an Obie Finalist. -
Senior Art DirectorBozell 1988 - 1989Omaha, Nebraska, UsAccounts: Mass Mutual, The New York Times• Created Mass Mutual Promises print campaign that lasted for 10 years and won the International Advertising Festival of NY and ADDY
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Senior Art DirectorMccann Erickson 1985 - 1988New York, Ny, UsAccounts: Black & Decker, Alka Seltzer and Coca Cola• Created campaign that won the Black & Decker account• Subsequent Black & Decker campaign won the 1987 One Show Merit Award, Art Directors Club Merit Award, ANDY Award of distinction, ADDY Citation of Excellence and the 1988 Clio Award. -
Senior Art DirectorDmb&B 1982 - 1985Accounts: Crest, Clearasil, Scope, MCI, Norwich Aspirin• Crest campaign won two 1986 One Show Silver awards, International Advertising Festival Gold Medal, ANDY Award of Excellence and was a Clio Finalist.
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Art DirectorYoung & Rubicam 1977 - 1982New York, Ny, UsAccounts: Dr Pepper, Eastern Airlines, Jello Brand, Met Life• 1982 CEBA Award, General Foods Campaign
Joe Staluppi Skills
Joe Staluppi Education Details
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Pratt InstituteCommunication Design
Frequently Asked Questions about Joe Staluppi
What company does Joe Staluppi work for?
Joe Staluppi works for Fashion Institute Of Technology
What is Joe Staluppi's role at the current company?
Joe Staluppi's current role is Curriculum Co-Chair, Advertising and Digital Design BFA Program.
What is Joe Staluppi's email address?
Joe Staluppi's email address is jo****@****nyc.edu
What is Joe Staluppi's direct phone number?
Joe Staluppi's direct phone number is +191426*****
What schools did Joe Staluppi attend?
Joe Staluppi attended Pratt Institute.
What skills is Joe Staluppi known for?
Joe Staluppi has skills like Advertising, Creative Strategy, Art Direction, Creative Direction, Integrated Marketing, Graphic Design, Adobe Creative Suite, Interactive Advertising, Marketing Communications, Corporate Identity, Brand Development, Indesign.
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