With two decades of experience in the digital marketing industry, I've been fortunate in working with brands and agencies to navigate the ever-changing MarTech and AdTech landscape. I've been involved in a number of award-winning projects, successful acquisitions and strategic advisory roles, As the Managing Director of Carbon1, I use my experience to support businesses in streamlining, automating and enhancing their marketing and advertising efforts and to achieve sustainable growth.I have also contributed to the industry as a member of the IAB Innovation Council and Tech Lab, helping shape standards on critical issues such as Ad Fraud and Viewability.I have a personal passion for doing meaningful work and driving positive change, specifically around sustainability and economical challenges. Professional Background:- Interface Media (2005): Led sales teams to record-breaking revenue growth in Business Development.- Co-founded Mark1 (2009): Pioneering data-driven media buying in South Africa and supporting top media agencies and brands.- 365 Digital (2016): Acquired and relaunched Primedia’s Dash of Lime and 365 Digital, serving as Non-Executive Director.