Head of Quantitative Research

Worked as a key Consumer Insights lead for the T.J.Maxx and Marshalls domestic marketing, advertising, and media teams.

--Led the initiative to redesign and modernize tracking and reporting of Advertising and Media tracking and Digital Media initiatives, and Social Media.--Led efforts to update existing consumer segmentation, leading to the identification of a new, previously unidentified, target segment.--Spearheaded initiative to redesign existing Brand Tracking study to better align with strategic brand priorities and to provide relevant, actionable insights to Senior Leadership and Marketing Leadership to move the business forward.--Partnered with Brand and Field Marketing leadership to lead a study of the competitive environment within each market in order to drive market-level strategy.--Presenter, The Market Research Event 2013: “Catch Me If You Can: Research and the Increasingly Mobile Consumer”--Presenter, The Market Research Event 2015: “We’re Engaged!: The Strategy Behind Getting the Most Out of Your Sample”

--Identified need for- and led research on key digital and social media properties which contributed to enhancements to the Dunkin' Mobile app and social and digital branded engagements.--Conducted several product specific A&U studies leading to re-framing marketing efforts of several beverage categories to better align with consumer needs and use cases.--Led foundational Hispanic market research initiatives to help build and support multicultural marketing plans and execution.

--Oversaw monthly Brand Tracking study, managing data collection, reporting, and ad-hoc data analysis.--Contributed to various ad-hoc research initiatives as needed, including primary research projects and secondary data ad-hoc analyses.

Managed data collection, reporting and ad-hoc analyses for multiple brand equity tracking studies.

Managed a rental branch consisting of 90 vehicles and responsible for vendor and customer relationship management.