Crafting a vision. Building a brand.

As Principal Consultant, I lead the strategic development and execution of the B2B framework for United Covers, a CarCover.com initiative, designed to establish and scale its presence in the automotive cover industry. Leveraging expertise in corporate strategy and revenue generation, I oversee the end-to-end process of building a sustainable and high-performing B2B brand. Key responsibilities include:- Collaborative Leadership: Working directly and one-on-one with the CEO to implement… Show more As Principal Consultant, I lead the strategic development and execution of the B2B framework for United Covers, a CarCover.com initiative, designed to establish and scale its presence in the automotive cover industry. Leveraging expertise in corporate strategy and revenue generation, I oversee the end-to-end process of building a sustainable and high-performing B2B brand. Key responsibilities include:- Collaborative Leadership: Working directly and one-on-one with the CEO to implement the company's strategy and vision.- Sales Funnel Creation: Architecting a comprehensive sales funnel encompassing organic and paid marketing strategies, ensuring seamless lead nurturing and conversion.- CRM Integration: Implementing advanced CRM systems to optimize customer relationship management and streamline sales processes.- Lead Generation & Partnerships: Designing scalable lead generation frameworks and fostering strategic partnerships with RV dealerships, RV manufacturers, and other industry stakeholders.- Marketing Strategy: Driving marketing content development, including digital campaigns, thought leadership materials, and promotional assets tailored for B2B audiences.- Operational Efficiency: Streamlining processes across the organization to support scalable growth and enhance operational excellence.- Revenue Optimization: Crafting strategies to maximize profitability through tailored pricing models, value-driven partnerships, and efficient resource allocation.- Technology Stacks & Tools: Integrating new technology stacks such as HubSpot, Salesforce, Google Analytics, Facebook Ads Manager, Shopify, and Trello to enhance marketing, sales, and mainly the growth of revenue in 2025.This role is integral to the United Covers growth strategy, ensuring the brand achieves a dominant position in the B2B market while contributing to CarCover.com's overall operational and revenue efficiency. Show less

As Director of Corporate Development, I am assigned the mandate of transitioning the #1 rated Car Cover in North America from a prominent B2C company into a main player in the B2B market. Working exclusively with the executives, tasks range from:Strategic Planning: Developing and implementing the corporate development strategy, including identifying growth opportunities, potential partnerships, and new business ventures.Business Development: Identifying and evaluating new… Show more As Director of Corporate Development, I am assigned the mandate of transitioning the #1 rated Car Cover in North America from a prominent B2C company into a main player in the B2B market. Working exclusively with the executives, tasks range from:Strategic Planning: Developing and implementing the corporate development strategy, including identifying growth opportunities, potential partnerships, and new business ventures.Business Development: Identifying and evaluating new business opportunities, analyzing market trends and competitive landscapes, and recommending strategies to drive business growth.Relationship Management: Building and maintaining relationships with key stakeholders, including investors, partners, and other external parties, to foster strategic alliances and collaborations.Risk Assessment: Identifying potential risks and challenges associated with business development initiatives, conducting risk assessments, and developing risk mitigation strategies.Due Diligence: Conducting thorough due diligence on potential partners, acquisition targets, or investment opportunities to assess their operational and financial health, legal compliance, and potential synergies.Project Management: Overseeing and coordinating cross-functional teams involved in various corporate development initiatives, ensuring effective communication, timely execution, and achievement of project objectives.Market Research: Conducting market research and competitive analysis to identify industry trends, customer needs, and potential target markets for expansion or diversification.Reporting and Analysis: Preparing and presenting reports, presentations, and recommendations to senior management providing insights on market developments, potential risks, and investment opportunities. Show less