I've a history of building new digital business, often B2B, whether in blue-chips like eBay or in startups. While my experience is rooted in product management, with an emphasis on product strategy and customer experience, my differentiating factor is very significant commercial experience (I've owned P&Ls and run sales & marketing functions) and real tech understanding. So I understand the customer experience but additionally the numbers and the people factors involved in delivering successful digital outcomes. And of course the technology & data are key (I can still code in 5 languages, and my first tech job was actually in AI and doing data science more than 20 years ago). I've done a lot of work in retail and ecommerce, with a heavy emphasis on marketplaces, though I bring experience from different industries, including logistics, automotive, FMCG & pharma, publishing and banking, and most recently fintech. I'm most successful in growth, 0-to-1 and transformation environments. This might be when there is uncertainty and ambiguity and a need to test our way into building a desirable, feasible & viable proposition, or in larger organisations transforming to more sophisticated product-led/customer-centric ways of working.