● Development of the marketing & sales funnel, including taster webinars, email campaigns and lead nuturing.● Launching marketing campaigns involving PPC, print media and social media advertising.● Website management and updating, including the development of landing pages, menus and popups.● Overall responsibility for the digitisation of learning materials.● Modernised the task allocation and content creation calender using SAAS.● Video editing using Adobe Premiere Pro for both short and long form video.● Content creation and management of social media channels.

● Developing the digital presence and SEO for multiple SME’s.● Launching, coordinating and analysing paid advertising campaigns on Google, Instagram, Facebook & LinkedIn.● Managing multiple social media accounts on behalf of clients while delivering tailored, engaging content.● Utilising a range of automation tools to run campaigns and engage with leads and clients at various stages ofthe sales funnel.● Testing and analysing campaigns and measuring increases in website traffic and online engagement for clients.● Contributing to website development projects, including photography and video shoots.● Developing and editing videos both long and short form using Adobe CC.● Nurturing leads and enquiries and presenting package options.● Prompt engineering for AI writing of industry specific articles and images.● Working with the Marketing and Web Development teams on research and brainstorming to achieve effectiveproject delivery.So if you're interested in growing your business, generating more leads or driving more sales, then get in touch.

● Overseeing Google Ads and Facebook campaigns with a budget of €800,000 per annum.● Analysing marketing campaigns and conversion tracking with AB testing and measuring against KPI’s.● Setting up and delivering targeted email campaigns and automation triggers.● Developing and coordinating quality content for ad copy.● Editing video footage for use with social media ads, reels and stories.● Enhancing the SEO, developing landing pages, website content and layout.

● Creating engaging video content and graphics for websites and social media campaigns.● Developing company's online presence, website front and back end, social media engagement and content.● Worked directly with the CEO to plan campaigns and identify new areas for generating leads.● Manage Facebook & Instagram campaigns, with a sizeable advertising budget, throughout Ireland and Europe.● Manage recruitment advertising on Indeed and LinkedIn.● Planning, management and analysis of social media advertising campaigns.● Building the company’s social media following and creating engaging content tailored to their audience.● Social media management - daily social media posts - Facebook, Instagram, Twitter, TikTok and LinkedIn.● SEO & SEM for both Easca Group and The Lodge Ballina.● Designing of monthly HTML newsletter, promotional signage, business cards, and promotional material. ● Created and launched podcast ‘Construction Talk’ for Easca Group.● Website development and maintenance.● Building bespoke web apps and systems for logistical and HR workflows.● E-Commerce integration and booking, availability calendar and payment system on The Lodge Ballina website, with third party (OTA) calendar integration. (A boutique hotel owned by Easca Group).● Sourced, procured and integrated an application tracking system (ATS) into the Easca website to enhance the recruitment process for recruiters and candidates.● Developed a marketing strategy for The Lodge such as online promotions and competitions.● Developed and promoted fundraising events and local sponsorships.

● Creating video content for different companies throughout Ireland from established SME’s to local trades, startups and Kickstarter projects.● Website development, updating and management.● Social media management on LinkedIn, Facebook, Instagram, Twitter & TikTok● Content development including stories, reels, articles and short video content.● Online presence audits and enhancements.● Competition and industry analysis.● Creating innovative marketing strategies and content ● Manage paid advertising for a variety different businesses.● Designing newsletters, brochures and promotional material.● Business development and campaign strategies.

Video Content Creation, Social Media Management, Web Development & Graphic Design

● Developed quality engaging YouTube & TikTok content for multiple channels.● Built a subscriber base and achieved over 200,000 views● Developed YouTube shorts.● Created high quality thumbnails.● Utilised elements and templates from stock element providers.● Utilised video editing and production suites (Adobe Premiere Pro & After Effects).

● Problem solving to deliver a high quality advocacy service for people with disabilities.● Presented advocacy principles to client base in a workshop classroom setting.● Facilitated advocacy workshops with various stakeholders & organisations.● Worked with job coaches to secure work placement for clients.● Reported regularly to the Regional Manager.● Recorded details of meetings and interactions and developed reports and statistics of work undertaken.● Worked as part of a regional advocacy team with regular meetings, team development and mentoring.● Contributed to national policy & procedures as part of the team.● Coordinated team input & feedback for external organisations.

● Co-Founded Pop & Rock Choir & SingArama. A popular music school expanded across Cork city and county.● Developed the website which included an online bookings and payment system and video content for class participants.● Developed and managed social media accounts and Facebook ad campaigns, where we acquired the majority of our class participants.● Managed daily and yearly accounts.● Developed and managed the businesses customer services, operations and logistical elements.● Managed weekly and yearly budgets.● Managed and trained 12 employees, holding weekly staff meetings and information sharing events.

● Developed an online buy and sell platform that utilised a SQL database.● Began using IRC for auction and moved onto using a Facebook system as social media grew in popularity.● Nominated for a Net Visionary Award for the “Best Use of Social Media” by the Irish Internet Association in 2010.● Continuously engaged with followers on Facebook and Twitter promoting the company and the weekly auctions.● Attended numerous marketing and financial weekend courses on all sectors of business.● Partook in the Entrepreneurial Show in Dublin with keynotes from by Sean Gallagher and Gavin Dunphy.

• Worked in a campus style setting for people with intellectual disabilities.• Developed advocacy structures for sustainable inclusion.• Networked and developed a strong links with local organisations.• Helped to set up regional advocacy team links .

● Developing & implementing systems and databases to store customer information. ● Responding to inbound calls and emails from customers. ● Outbound calling to delivery departments, logistics and customers.● Developed team shift roster with management based on feedback from team members.

● Provided customers with technical support by phone, email tickets & instant messaging. ● Training new members of the team as part of their induction ● Awarded 'Best Monthly Fix Rate' for finding solutions to customers issues.