Joe Mcdonald Email & Phone Number

Bridgewater Township, New Jersey, US

Bridgewater Township, New Jersey, US

Bridgewater Township, New Jersey, US

Bridgewater Township, New Jersey, US

Natural & Organic Meats sourced from GAP & Certified Humane verified farms

San Diego, California, US

Responsible for the development and execution of the regional sales strategies to deliver annual revenue, profit, and market share objectives. Manage and motivate the sales efforts of the Retail Food Broker to achieve market specific goals and increase Bumble Bee’s influence within the region. Leverage Category Management best practice insights to identify.

Slough, Berkshire, GB

• Responsible for leading operations and managing P&L for #1 customer with annual sales of $105 million. Led annual joint business planning process and contract negotiations for Household, Health/ Beauty, and VMS.
• Increased net revenue +13%, gross margin +14%, and market share +160 bps by gaining 12,000 incremental points of distribution and by developing customized merchandising programs
• Led commercial strategy development to reverse declining sales in a core segment by implementing a new pricing structure which generated +35% dollar growth while increasing gross margin dollars +15%
• Negotiated a step changing merchandising initiative to increase share of shelf +6% and gain +675 distribution points in an underperforming segment by establishing a competitive market advantage

Slough, Berkshire, GB

• Directed team of 4 Key Account Managers with annual sales of $62 million. Established annual budgets for territory including direct and brokered accounts. Identified strategic growth opportunities and trade spend.
• Generated net revenue growth +4% and gross margin growth +5% vs. PY across SuperValu, Safeway, Delhaize America, Publix, and Harris Teeter by re-allocating trade investment to close distribution gaps and improve.
• Increased Frank’s® hot sauce dollar share +500 bps vs. PY by developing co-marketing events to drive awareness and increase consumption in underdeveloped markets in Southeast US

Slough, Berkshire, GB

• Supplied field sales with resources to deliver financial targets and 4P objectives. Collaborated to develop and execute sales plans and line reviews to address account specific challenges and demonstrate category.
• Delivered net revenue growth +7% vs. PY across Kroger, Publix, Food Lion, Wakefern, Winn Dixie, Meijer, Wegmans, and Ahold US by building best practice success stories to increase share of shelf, distribution, and.
• Achieved 90% account acceptance on new item launches delivering incremental sales of $3.0 million by leveraging dunnhumby insights

Slough, Berkshire, GB

• Developed and communicated national trade strategies for the largest brand French’s®. Developed customized sales materials for account teams to achieve 4P targets. Identified areas to optimize trade spend.
• Increased 2007 net revenue +7% vs. PY driven by increasing levels of quality merchandising support across key accounts during key selling seasons
• Facilitated full line brand restage to reverse declining sales. Pre-restage dollar sales -12% vs. PY, post restage dollar sales +14% vs. PY
• Delivered trade spend efficiencies of $1.5 million by reducing diverting and reinvesting fixed fees into merchandising programs

Minneapolis, Minnesota, US

• Developed and executed sales plan to deliver volume targets. Constructed customized programs to drive sales and share growth. Coordinated efforts of multiple functions to ensure flawless execution of new item launches.
• Delivered +15% sales growth and +300 bps dollar share growth vs. PY in refrigerated baked goods by driving key growth segments and developing custom merchandising pallets to improve store execution
• Reduced trade spending -4% while delivering +3% sales growth in dry baked goods portfolio through re-investment of non-working trade dollars into traffic driving events
• Increased dry baked goods key holiday dollar share +562 bps by developing the first national corporate Baking event with customized POS and pallet displays

Minneapolis, Minnesota, US

Minneapolis, Minnesota, US

Bachelor Of Business Administration, Food Marketing

Bachelor Of Business Administration (B.B.A.), Food Marketing