At Actian, a division of HCLSoftware, I have a pivotal role in shaping the company's strategic vision, business plan, and go-to-market strategy for the Latin American Region (LatAM). Our groundbreaking Actian Data Platform revolutionized the Data Analytics segment. My primary focus is on cultivating a sustainable pipeline by educating customers on the data analytics journey and forging regional partnerships. Through a combination of strategic sales, marketing tactics, and strategic partnerships, I have positioned the company as one of the lean and smart data analytic players in the region by leveraging such position directly with end customers and throughout our partner ecosystem.

Hub+ is an accelerator of access and connection for innovation between the private sector and the government. Companies, startups, universities, and governments together to solve the challenges of tomorrow, today.My mission is to support and mentor Hub+ business initiatives and the internationalization of its operations into Latin America.

Entrepreneurship, Strategy, Marketing, People Management & Communication Techniques, and IT Strategies Assistant Professor of FGV Campinas - SP, Piracicaba - SP, Limeira - SP and Americana - SP Campi. Responsible to deliver weekly content for Post-Graduation students according to the educational programs developed and designed by FGV.Also responsible for grading and evaluating post-graduation students.The most important responsibilities are to keep me and my students updated with the latest discoveries and studies in the fields of business, communication, and entrepreneurship. I am also responsible to run research activities and prepare my students to obtain the highest educational degree possible on the Post-Graduation modules.

Responsible for leading an outstanding team of 180 talents of Functional Leaders, Sales Managers, SDRs, Partner Managers (PM), Account Managers (AM), QA, and Trainers supporting Pinterest Digital Ads Sales Machine in the SMB segment attending Brazil, Colombia, Chile, Argentina, and Mexico.Responsible for launching Pinterest digital ads sales operations of SMB segment in Argentina, Colombia, and Chile, expanding the business revenue over 50% within 2 quarters.More than 8M USD sold from Q4 2021 through Q4 2022, with a growth rate of 15% QoQ.Accenture is the Business Process Outsourcing (BPO) partner of Pinterest (SMB) in Latin America.

Strategic visionary and business growth catalyst selected to drive sales and profitability through the penetration and expansion of B2B2C business within Latin America. Challenged to build productive relationships with Internet Service Providers (ISPs), Virtual Satellite Network Operators (VSNOs), regional carriers, and cooperatives. Manage a wide range of sales and business development functions, including prospecting, product portfolio management, new business generation, and customer service management. - Successful at launching the Residential Satellite Broadband Service - a Satellite Broadband portfolio designed for Regional Internet Service Providers to connect the unconnected areas in Latin America.- Within six months, successfully attained the largest Brazilian ISPs to begin testing the Residential Satellite Broadband solution to add to their service portfolio. - Nominated the first official Internet Services Providers to become a partner in the Express Wi-Fi by Facebook platform to deploy the first 100 sites in Brazil under Hispamar partnership flag. - Brokered a successful partnership between Hispamar and Facebook, which deployed the Express Wi-Fi by Facebook platform throughout Brazil. Initiated, cultivated, and build a very successful partnership to drive profitability.

Contribute to the successful strategic initiatives to launch the Mining, Smart Cities, IoT, IIoT, Public Safety, Oil & Gas, Agriculture, and Transport/Logistics verticals in Latin America by educating partners and distributors the sales concepts of MESH Networking and its applications.Develop corporate relationships by interacting with key manufacturers and system integrators. Render exceptional expertise for producing sales and marketing plans, pricing policy, importation, taxes, and P&L. - Increased the company revenue in 20% YoY.Hold responsibility of regional/local PR coordination, product marketing, creative services, advertising, events, channel/online marketing, and creating new distribution routes of sales to optimize the productivity of the organization.Selected Contributions: - Developed and delivered solutions into Railroad, Ports, Agriculture, Oil & Gas, and Mass Transportation and created strategies to win on the IoT and IIoT arenas. - Managed generation campaigns, webinars, and sales videos for the sales channel development, including direct sales and distribution that enhanced organizational growth and revenue. - Delivered strategic business development approach to ensure B2B direct sales to major accounts globally and regionally, such as BT, IBM, Caterpillar, Claro, Rumo Logistics and Mitsui. - Uncovered and secured new regional business opportunities through the development of sales/marketing strategies in the mining vertical.

Reporting to Unify Executive Vice President of Channels SalesResposible for Unify Channel Sales transformation in Brazil and partners go-to-market strategy by driving growth through strategic relationships with Value-Added Resellers, Distributors, Service Providers and Systems Integrators.Implemented the overall channel sales strategy in Brazil specifically with a focus on how to motivate potential end-customers to adopt cloud based Unified Communication solutions.Working cross functionally with Unify’s technical and strategy communities in Latin América & Europe, my channel sales team was responsible to hunt new market segments, new routes of sales, partner opportunities and technology roadmaps to enable new strategic opportunities to offer a NW2W (New Way to Work) to Unify's customer base and new logos.

Reported to Cambium Networks CALA VP of SalesResponsible to develop and execute the indirect channel business and go-to-market strategies at the Carriers & Service Providers arenas in Brazil by:• Expanding the Brazilian market coverage throughout strategic alliances;• Driving market share growth;• Leveraging Cambium Networks brand recognition and value;• Bringing higher margins to distributors, partners and Cambium Networks.Worked closely with existing and prospective channel partners such as Systems Integrators (SIs) & Value-Added Resellers (VARs) in promoting and selling Cambium Networks wireless solutions in Brazil. • Successfully position the benefits of Wireless Broadband in an effort to acquire new partners and customers, onboarding, enabling and making partners productive and relevant to Cambium´s partners base.• Work closely with business partners on pricing negotiations, terms and conditions and other key agreement components. • Consistently drive new opportunities and revenue through new and existing partnerships• Collaborate with other resellers and solution engineers to design solutions accurately

Reported to D-Link Brazil CEO• Head of the SMB / SME, Surveillance & Networking Solutions Sales Team responsible for sales operations through Value Added Distributors & Partners in Brazil;• Responsible for validating and implement the regional channel/distribution pricing strategy for enterprise & government verticals; • Developed and built a SME channel sales strategy for the Brazilian Market based on two sucessful pillars: 4S (Switches, Surveillance, Storage & Software) and 4S Plus (Security, Scalable, Solution Selling and Saving) selling strategies, both combined reposition D-Link as the Top 10 IT & Telecom solution provider in the Brazilian SME Market;• Recruited and developed partners to enhance D-Link Go-to-Market strategy and increase revenue;• Face-2-Face channel partners support in order to grow its markets, develop new service models and capabilities while increasing profitability and revenue;• Responsible for identifying new business opportunities and new routes of sales while helping capture it by leveraging D-Link solutions;Major Accomplishments:• Increase partner base 10X by providing training, formal certification and direct support for selected Gold & Silver Partners;• Repositioned D-Link as a key player at SME arena in the Brazilian market;• Biggest sales of the year 2014 in Latin America: Customer - Biggest Government owned financial institution - 9,000 Edge Switches; • Unprecedented sales to Ministry of Communication (Brazil) and Ministry of Education (FNDE) after 3 months onboard;• Reorganization of the Enterprise & Government Sales Business Unit in Brazil, turning it into be most profitable operation at all D-Link subsidiaries in Latin America.

​Reported to Motorola Solutions LATAM Sales & Channel Development SVP:• Built & Managed a regional Wireless Networking Solutions team responsible for driving the top line revenue & profitability, as well as, all key growth initiatives within Motorola Solutions Latin America Value Added Distributors, including Enterprise WLAN, TEAM (VoWLAN), AirDefense Wireless Security and Private Broadband portfolios from the ground up. • Focus on Managed Services offering, Carriers, Government, Retail, Public Safety, Oil & Gas, Education, Hospitality and Smart Cities verticals, by evangelizing channel partners and customers;• Responsible for validate and implement the regional channel/distribution pricing strategy supported by a dedicated Channel Finance & Market analysis teams;• Responsible for executing channel partner agreements with suitable VARs, distributors, resellers and integrators.Major Accomplishments:• Pioneer sales of the biggest WLAN Network to WalMart Mexico. The only one WalMart site which adopted Motorola Solutions WLAN solution in LATAM;• Key Mentor of Motorola Solutions Channel Partner Program – Partner Empower – and responsible for the engagement of 100% of Motorola Solutions partners into the program in the entire Latin America;• Unprecedented sales to FEDEX Brazil, the only one site to adopt Motorola Solutions WLAN infrastructure in Latin America;• Successful reposition of Motorola Solutions as second biggest supplier in the Market Share of Wireless Networking Solutions and Security in Latin America.

Reported to Motorola Solutions’ Government Sales Director – Brazil.• Responsible for managing the high level relationship with FIFA, CBF, COB, IOC, OCOG, Steering Committee of the WorldCup, Special Secretary of Security for Major Events (SESGE), Ministry of Justice, Ministry of Defense, Brazilian Army and Department of IT and Telecommunications Presidency of the Republic; • Development of strategic integration & services partners focusing on Mega events in Brazil, as well as coordinating all activities on federal, state and municipal accounts by ensuring customers to have a complete view of Motorola Solutions’ portfolio for Mission-Critical Radio Communication, Wireless Broadband Platforms and Managed Services.Major Accomplishments:• Creator and mentor of a selected Motorola Solutions partners group expert in prospecting for new business opportunities for the World Cup and Olympics 2016; • Defined the strategy of partnerships, as well as rules of engagement with manufacturers, integrators, operators and partners to develop the main and most important opportunities for Mega Events in Brazil; • Mentor of the selling process of 3,000 Ruggedized Tablets, Managed Services, Mission Critical Radio Communication Solution for the Special Secretariat of Security for Major Events (SESGE) worth US$ 18 Million (Project for Public Security for the WorldCup in 2014); • Repositioned the company as the Top 10 provider of IT and Communications Solutions for the Brazilian Federal Government; • Responsible for the first official WLAN & AirDefense network trial at the Brazilian Army.

Reported to Motorola Solutions’ Worldwide Channel Director• Leader of a multifunctional group responsible for: Channel strategy, business, development and distribution partners for Motorola Solutions’ Wireless Broadband Platform (Canopy) in Brazil and Latin America; • Managed Channel Partner Program, responsible for monitoring the sales goals, marketing funds (MDF), MBOs of distributors and resellers, inventory management, inventory rotation, monitoring competitors and conflict management; • Leader of the sales operations (Sell-In & Sell-Out), quarterly forecast, semiannual and annual sales channel strategy, POS, inventory analysis and planning. • Responsible for the workflow of the Engineering, Training, Manufacturing, Finance and Logistics teams. • Evangelized partners & distributors for the massive adoption of Wireless Broadband Solutions by Service Providers, Carriers, Cities and States. Major Accomplishments:• Responsible for establishing the first distribution agreement of Motorola Wireless Broadband Solutions (Canopy) in Latin America, as well as 24 other new distribution contracts and the recruitment of 280 new resellers in Latin America; • Awarded as the 2nd largest world sales result of Wireless Broadband Solutions (Canopy) for 3 consecutive years; • Responsible for the biggest sales of WLAN Solutions for FNDE (Ministry of Education) deployed in 300 public schools in 19 Brazilian states with a value of US$ 14M; • The leader of the local manufacturing project of Motorola’s Wireless Broadband Platform (Canopy).

Managed MSI's Brazilian operations, including internal administration, sales, commercial, technical, marketing departments and political issues related to products homologation.Monitor business operations for compliance with budget requirements. Forge lasting relationships with carriers and execute strategies to increase market presence of MSI in Brazil.Major Achievements: Rebuilt and regained Nextel account in Brazil.

Position in charge for the largest and most strategic Harris accounts in Brazil and Latin America. Responsible to foster, foment and sell Harris solutions and products to major TDMA/CDMA wireless operators, respond RFP/RFQ, products presentations, market forecast, etc.Major Achievements: TIW PDH project, TESS SDH project and BCP SDH project

Employed by Eriline (an Ericsson spin-off company), a cellular equipment integrator with more than 200 associates. Managed and strategize initial operation, foment the usage of cellular repeaters, voice mail systems and fixed wireless technologies in niche markets not attend by Ericsson. Establishment of Eriline foreigner's partners in Country, alliance / partnership management, contracts and customer administration.Major Achievements: Growth of sales from 1,5MUSD in 94 to 17,6MUSD in 97, biggest repeater coverage deal in Brazil.

Managed, forecasted annual project budgets/costs, assigned roles, mentored sales team members, and positioned human assets to best facilitate the ongoing cellular infrastructure projects. Serve as customer/team point of contact for all team communication, worked with prospects to secure the opportunity and managed the success of the solution implementation, embraced Ericsson Marketing Planning Process, the business analysis and other initiatives to keep customer on constant focus.Major Achievements: Project leader on the negotiation of the biggest Radio Trunking Infrastructure deployed by Ericsson in south America.

Worked at Sales & Engineering Division on the deployment of the first cellular infrastructure in Brazil.Marketing, presentation, and training of Alcatel licensed products and projects, generator of technical and commercial data to support proposals for public bids / tenders.

Technology transfer from the research & development groups to the Swithching (telephony) manufacturers.

Product development for banking solutions, engineering support, troubleshooting and technical support.