Promoted to ensure corporate growth through strategic marketing and new product development. Responsible for managing internal and external marketing and product development professionals, corporate budget planning and management, global brand strategy, and product development through innovation and acquisition.

Hired to manage a team of marketing professionals, develop and implement corporate marketing strategy for specialty medical and technology access devices, and ensure revenue growth during a time of market contraction.

Hired to manage a multimillion dollar corporate marketing budget for the Bagster Dumpster in a Bag line of business in the United States and Canada. Responsibilities include planning and executing corporate marketing strategy, actively working with multiple outside ad agencies, supporting sales and marketing initiatives taken on by local business units, and brand management.• Integrated a new product line with a market potential of $250 million into Waste Management’s core service offerings by educating management and sales staff on the concept, developing creative that represented the brand of the organization, and developing local market sales and marketing strategies. • Expanded product footprint from 13 to 117 markets in the United States and Canada by using Nielsen Claritas data to determine markets with the greatest potential and coordinating launch efforts with local Waste Management markets.• Created and implemented a national marketing campaign with cable television, online media, and in-store merchandising and demonstrations, which increased website visits 723% and revenue 272% in the first year.• Conducted over 12,000 in-store demonstrations and merchandising visits.• Utilized social media to pinpoint product issues with the consumer and improve operational and product deficiencies.

Recruited to be a core member of a team that developed a new waste removal product, expanded it into several retail channels in the United States, and started a franchise system to provide the collection service of the product. Responsibilities included marketing strategy and implementation, sales, ad agency management, procurement, and franchise relations.• Presented general business and marketing strategy to several venture capital groups, which resulted in a several million dollars of startup funding.• Developed several iterations of product displays, which decreased costs 50% per unit and increased messaging effectiveness to the consumer.• Implemented a TV campaign in New England that increased sales and secured product distribution through The Home Depot.• Facilitated the sale of Bagster, LLC and all of its franchises to Waste Management, Inc. by presenting our program, the market potential, and the synergies between our company and Waste Management.

Sought out a position to gain real world marketing experience. Quickly became an integral part of a team that operated in Cleveland, OH, Denver, CO, and Minneapolis, MN. Responsibilities included customer service, marketing, business development, and customer retention.• Implemented marketing strategy that included television, trade shows, direct mail, yellow page directories, and direct sales efforts that resulted in year over year revenue increases.• Attended home improvement shows in all three markets and increased product awareness amongst contractors and homeowners.• Utilized market demographic and competitor research to help determine expansion into the Cleveland, OH market.• Implemented a referral program with other waste haulers that resulted in increased sales for both parties.• Visited key contractor clients on an annual basis to learn about their needs, determine ways to improve our service, and maintain a solid business relationship.