I help clients grow their marketing efforts and surpass their return on investment goals. I combine data-driven decision-making with out-of-the-box creativity to solve problems and create a strategy that generates tangible results.

-Managed first tier source accounts, optimizing bidding strategies and creatives to maximize margins.-Built and maintained advertiser relationships with multiple advertising platforms. -Designed and coded optimization tools in VBA to make job processes more efficient and less prone to error-Strategically mapped out and modeled forecasts for expected account production and looked for areas to improve uponSkills:-Microsoft Office Suite (Microsoft Excel Guru)-Microsoft VBA-SQL-Omniture Adobe Site Catalyst-Google Analytics -Google Adwords Scripting via API-Google Adwords Certified Professional - Search Advertising -Google Adwords Certified Professional - Display Advertising-BingAds Accredited Professional-DoubleClick Search Certified-Kenshoo-Salesforce-Hubspot-Unbounce-Constant Contact-Microsoft Windows Operating System-HTML language and programming

-Constructed and analyzed daily cost and revenue reports to provide solutions to maximize ROI.-Analyzed hourly performance of multiple accounts by state level to spotlight key areas of focus for improvement-Managed second tier source accounts, optimizing bidding strategies and creatives to maximize margins.-Tested and deployed new ad copy against confidence interval parameters to ensure best possible use of ad space-Continuously researched new PPC ideas and presented them to senior management to help overall consumer marketing business

-Modified and managed PPC campaigns and product profiles to grow profit margins using Kenshoo, Adwords, and Bing Ads-Generated and analyzed performance reports using Adobe Omniture Site Catalyst to identify trends and diagnose poor ROI and ROAS performance-Forecasted revenue and ROI by optimizing metrics such as average order value, cost per click, click through rate, and conversion rates-Constructed and implemented keyword and ad copy builds in Microsoft Excel to increase revenue and ROI for Walgreens products-Created and scheduled site links and ads for product promotions-Conducted product research to identify potential market share value by looking at key consumer metrics, such as monthly searches, competition, CPC, and impressions.

-Developed improved processes for testing e-learning programs-Designed interactive user review programs-Provided reconciliation techniques for online job training courses-Mandated quality assurance for client projects

- Developed and executed strategies for social media outreach- Conducted research and advocated trend analytics- Managed Daybrighteners outpatient program- Maintained company website, facebook, and twitter

-Analyzed and optimized efficiency and effectiveness of search engine keywords-Generated daily revenue reports using Adobe Site Catalyst-Added keywords and search terms to company website using Google Adwords

-Hosted meetings with potential clients in regards to wealth management-Learned financial software used to organize and analyze data-Gathered and utilized client financial standing and goals to implement a prospecting strategy for new clients

I was the primary assistant to an independent repair and remodeling contractor. I helped with all of the jobs he was contracted to do, including home restoration, landscaping, plumbing installations, and general repairs.

-Helped host catering events for private parties-Answered client inqueries about service

-Cash Handler-Answered customer questions