(2022 - present) Sr. Director Data & Analytics (Data Science): Leading second digital transformation.(2019 - 2022) Head of MarTech, Testing, Analytics & Data Platforms for Corporate Marketing: Member of the Equifax Marketing Leadership Team, reporting to the CMO, serving all business units across 17 global markets. Overseeing multiple solutions and consulting groups working on data strategy, data pipeline, behavioral and DX analytics, personalization, CDP, and the overall MarTech stack.

Recent work with ride sharing, fintech, and retail clients (guiding Google Analytics, Mixpanel, Looker, and other marketing technology platform strategy).Startup Contributions (as co-founder, investor, product leader or executive):• Metal to Measure (launched in early 2018)• Career Journey GPS (launched as Vocatio.com) (2015)[member of the GSV Labs Ed-Tech accelerator in San Francisco; winner of both the 2015 Duke University Startup Showcase the 2015 VentureTech PeopleOps Innovation Challenge]• Fribbi Brands (2014) [entertainment shopping experience]• American Modern Classic (2009) [art and design resources]• WordRake (2008) [natural language processing writing tool]• Slivercast Networks (2006) [24/7 niche networks]• Walker Vermillion (2003) [design prototyper] • Tinwood Ventures (2003) [art asset management] • NovOculi (2001) [laser eye surgery technology]

[exited with sale to Brillio]• Created and managed analytics partnership program, building pipeline growth through Adobe, Google GACP, Looker, etc.• Synthesized competitor features and developed product positioning, messaging, and activation plan for GA/ AdWords/ AA/ Facebook-based Tableau Cloud Data Connector. Launched at Adobe Summit and managed adoption response.• Developed Cognetik campaigns, designed productized service and pricing model, managed Salesforce and sales efforts, built account management organization.

Member of Adobe's original Social & Mobile Consulting Team. • Hybrid business and technical Adobe Analytics (Experience Cloud) Consultant.• Redesigned onboarding process for new clients, reducing time from six months to three weeks.• Guided Adobe clients in social strategy and social ROI within the Adobe Marketing Cloud. • Provided social metrics standards, training, and organizational activation to 80+ clients. • Introduced Analytics and strategy consulting to Adobe Social team. Solely responsible for all SocialAnalytics work, including listening, governance, and business reporting & insights

Built a social media strategy practice with a foundation in user-centered design research.

Helped companies develop a social media strategy and provided a platform for brands to engage in constituent conversations. Co-developed machine-learning Twitter-based sales tool.

Interactive marketing thought leader at strategic marketing consultancy.

• Developed and Launched online video business for Turner Sports Interactive (as employee) and NASCAR (2007-8 - launched after joining TopRight).• Served as CEO of Slivercast Networks, 2006• VP Business Development for Tinwood Ventures, 2003-2006

Founded pharmaceutical vertical and managed country market leaders.