Joe Westcott Email & Phone Number

New York, United States

New York, New York, Us

Architected and oversaw web development and tech stack across a portfolio of high-traffic, high-conversion multilingual websites to help achieve millions of conversions, views, and sessions per year.Led web development across multiple platforms as a hands-on technical team lead and individual contributor. Wrote code, performed code reviews and approvals, hired and coached developers (and learned from others whenever possible), and helped establish coding standards and workflows.Served as primary owner of website infrastructure including DNS management, git repositories, reverse proxy configuration, hosting, platform updates, package updates, code testing, security policy (e.g. HSTS, brute force protection, etc.), and custom API integrations.Translated stakeholder input and business objectives into actionable technical strategies, identifying opportunities to improve site performance, conversions, SEO, code reusability, maintainability and automation, and ease of content management.Implemented strategies such as site merges to improve SEO domain authority and enhance visitor experience.Found and solved technical SEO issues for a 570% increase in Google rich snippets and growth in organic traffic.Within the Brand Design team, helped drive roadmap for a design system and introduced reusable, modular site components to streamline content publishing and site development.Contributed to website compliance efforts such as GDPR, CCPA, and the ADA, including OneTrust cookie management and site accessibility efforts.Development languages and tools:PHP, JavaScript (React and vanilla JS), HTML, SCSS and CSS, ACF, WP GraphQL and Gatsby (a static site generator for partially headless WordPress with Node.js)Platforms, software, and services:Github, WordPress, Google Analytics (GA4), Google Tag Manager (GTM), Marketo Engage marketing automation, Unbounce, OneTrust, Cloudflare, AWS Route53, Greenhouse and Marketo API’s, New Relic, Photoshop, and Figma

Arlington, Va, Us

Created dynamic, interactive website components to help improve click through rates, time on site, and lead capture. For example, redeveloped a popular childcare search function to include geolocation, autocomplete, and additional data pulled from third-party RESTful APIs (Google Places, Hubspot, Smarty). Created dynamic help forms and checklists that updated content based on visitor interactions. Expanded use of AJAX to refresh content without the need for full page reloads.Built custom Gutenberg blocks and extended the WordPress block editor to improve flexibility in development and content management.Developed custom events to help track and increase conversions in Google Ads, Facebook Ads, and Outbrain Ads.Helped plan data architecture improvements to deliver relevant search data more consistently and reliably.Sped up website performance to increase visitor engagement and goal completions. Accomplished with New Relic APM and custom plugins to find bottlenecks, custom caching via transients, and modern JavaScript techniques such as DOM fragments, mutation observers, smarter event listener techniques, basic state management, and templating.Improved code quality for easier updates and reuse. Transformed procedural PHP and JavaScript into strict, OOP (object-oriented programming) code. Converted jQuery into vanilla JS. Introduced PHPDoc and JSDoc standards.Wrote build scripts to automate tasks such as minifying and prefixing code for performance and improved cross-browser compatibility.

Arlington, Va, Us

Provided web development services, both as a contributor and as owner/leader of a small agency team with several developers and a designer.

Brooklyn, New York, Us

Launched and led web development business, writing PHP, JavaScript, HTML (HTML5), and CSS (CSS3) code for websites that amplified the effectiveness of marketing and development/sales teams at agencies and nonprofits.Helped clients achieve as much as $20,000 in new revenue in one day, increased email opt-in rates by 230% - 975%, and more than doubled several clients’ organic website traffic. Architected, built, and customized responsive websites with recommendations based on analytics, split testing data, and conversion optimization techniques.Helped organizations keep more revenue and reduce friction by switching to payment processors with lower fees and better integrations such as Stripe, and by setting up recurring payments: subscriptions and recurring donations.Recovered hacked sites and improved site security to reduce security risks.Improved email deliverability to ensure that supporters, customers, and leads received emails such as membership renewal notices, fundraising appeals, donation receipts, purchase receipts, and promotional newsletters.Provided digital skills training via hands-on webinars and training videos.Key Accomplishments:Helped client establish a git-based development workflow and A/B testing plan for a site where untested changes had caused the team to miss a public launch date and had broken online tools that were featured in the press.Re-developed a PHP-based member management and calendar scheduling web app to fix stability issues and update features that enabled the client to schedule resources more effectively.Reduced a client’s total cost of ownership by developing a new performance management system built on the client’s existing technology. Created back-end enhancements and interface enhancements that reduced the need for additional training, and empowered nontechnical staff with tools to solve minor issues on their own.Won 2016 MarCom Gold Award (Category: Nonprofit Websites), for the Child Care Works website.

New York, Ny, Us

Increased this organization's monthly website traffic by +92% and grew their email opt-in rate by +130%, by redeveloping the ITDP.org website with mobile responsive design with clearer calls to action and Search Engine Optimization (SEO) improvements.Eliminated missed deadlines through an Agile project management method where staff set priorities.Made it easier for staff to manage their websites. Migrated websites onto WordPress from platforms such as Joomla, ExpressionEngine, and Atlassian Confluence, and provided hands-on tech training.Integrated Salesforce with third-party systems such as MailChimp. Created a custom WordPress plugin to sync donations between Salesforce and Click and Pledge.Developed the organization’s first knowledge management plan and platform for collaboration and project tracking.

New York, New York, Us

Enabled the organization's public web apps to scale to five times (5x) as many online clients, and fixed technical problems that caused one of the products to fail often. Achieved by designing new hybrid cloud infrastructure and arranging for an improved service contract with a new hosting provider, including Service Level Agreements (SLAs).Directed IT operations and provided web development support for this 350-employee national nonprofit with two revenue-generating software products – two public applicant tracking systems (ATS) for teaching jobs.Developed the developer wiki into the organization-wide intranet, and helped cultivate a team of knowledge management (KM) team leads to curate content and serve as KM business analysts for field offices.Organized technical training webinars, and wrote “Tech Tips” and success stories for the org-wide newsletter to promote technical services to employees.

New York, Ny, Us

Computer Operations Manager (2005-2009); Operations Analyst (2004-2005); Helpdesk Associate (2003-2004); Field Technician (2001-2003) Developed a SQL + Excel tool that helped managers respond to safety incidents within one day instead of 1-2 weeks.Developed legal databases, agency reporting tools, and “bolt-on” apps to overcome third-party software limitations.Assisted nontechnical staff in reducing time spent on reporting and error correction by creating interactive, scripted spreadsheets for staff, which worked as mini “apps” that reduced staff workload without requiring a more advanced and time-consuming setup from the development team.Developed software and scripts that lowered the mean time to resolution metric by 20% overall, to help employees get back to work quickly if they experienced a tech malfunction. For example, created automated “self-healing” scripts, and provided self-service tools that sometimes eliminated the need for more advanced troubleshooting.Promoted to lead day-to-day IT support and systems administration for 250 staff at a government agency and several nonprofits. Developed software tools and scripts to reduce support incidents and help staff get more done. Helped coordinate the efforts of a network administrator and technology vendors.

Team Lead, Front-End Developers (2000-2001), Front End Developer (1999-2000)Developed websites for the agency’s biggest clients: Merrill Lynch and Cantor Fitzgerald.Helped the development team minimize errors and reduce time spent on common tasks by creating templates and other reusable code, and a guide to internal code standards.Coached developers to make code more reusable, and helped developers get un-stuck when they asked for help.Earned fast-track promotion to lead three other developers.

Bachelor Of Science, Information Science

Education record