+ Supporting the Head of Strategy with oversee across both global and entrepreneurial brands+ Key role tracking and dissecting macro trends, delivering category and competitor audits, and identifying tensions for original insight development+ Skilled at writing brand propositions, verbal and visual identity pieces, and higher-level brand purpose statements for use in both internal and external comms+ Adept at characterising audience types and behaviour, as well as honing insights to… Show more + Supporting the Head of Strategy with oversee across both global and entrepreneurial brands+ Key role tracking and dissecting macro trends, delivering category and competitor audits, and identifying tensions for original insight development+ Skilled at writing brand propositions, verbal and visual identity pieces, and higher-level brand purpose statements for use in both internal and external comms+ Adept at characterising audience types and behaviour, as well as honing insights to bring audiences to life Show less

+ Project lead for household names including The Co-operative Bank, Bupa and Brother+ Developed strategic frameworks and insights alongside Planning Directors, including regular competitor reports, trend analyses, value propositions, and brand positioning decks+ Skilled at writing and delivering creative briefs

+ Honed fundamental account management and planning skills, advertising theory and application, insights, proposition development, and creative brief-writing for Bupa, The Co-operative Bank, Brother, Clear Business, and NHS

+ Collaborated with industry experts to create engaging in-person events