CEO with a demonstrated history of working in the design industry. Strong business development professional, skilled at leading a team that excels in Digital Strategy, Brand Development, Package Design, Style Guides, & Logo Design. Focus in the Youth Entertainment & Toy Industry space.

I was an Art Director and creative lead on Hot Wheels® packaging team for the “Number 1 selling toy in the world!” Developed line-look strategies and creative direction for other brands in Mattel portfolio.• Led Packaging development that was a key driver for 5 years of highest revenue growth in Hot Wheels® 50-year history, nearly quadrupling the brand globally to historic highs, approaching $1B in global revenue in 2019! • Tasked with creating branding for new, innovation-driven IP within Hot Wheels®, called Hot Wheels™ id, that combined digital and physical play, won multiple packaging industry awards, and achieved strategic launch partnership with Apple’s retail stores.• Art directed best-in-class, award-winning packaging for Hot Wheels® brand segments, including Star Wars®, Track Builder™, Action, City Tracks & Play Sets, and Hot Wheels® RC. Expanding brand’s ages and stages strategy.• Led package design, direction, and development for various licensed action figure brands, including Batman™, Man of Steel™, DinoTrux®, Justice League™, and many more.• Expanded skillset in action figure arena by leading the package design, and development for licensed action figure brands, including Batman™, Man of Steel™, DinoTrux®, Justice League™, WWE®.• Led rebrand of WWE® packaging business, leading to sales increases from 2011-2014, and further cementing continued partnership with WWE®.• Developed effective, multifaceted design projects simultaneously, including; logos, POP displays, marketing collateral, and style guides while meeting projected timelines.

I led the creative execution of packages, POP/ merchandising displays, and marketing collateral. Creative direction and development on in-house and licensed brands, including TAPOUT®, Bebe Sport®, Zoo York®, Ecko Unlimited™.• Directed fashion photo shoots that were executed to highest quality standards resulting in effective marketing campaigns that surpassed global sales projections.• Presented and delivered projects with strong concepts that targeted strategic objectives and led to stronger brand presence at retail stores and e-commerce globally.

I managed the creative execution of packaging, POP merchandising, branding, and marketing collateral for AAA video game titles.• Art directed and developed award-winning packaging and branding for AAA game titles, including World of Warcraft®, StarCraft™, Diablo III™, Ghostbusters®, and Spyro the Dragon™.• Presented projects with strategically led concepts that targeted key marketing objectives, leading to a stronger retail presence against video game competition globally.• Managed external vendors and resources effectively to find cost-effective solutions for printing, POP display execution, and photography, leading to 18% annual reduction in outside spend.

I designed and developed the creative on dozens of projects for this well-established creative power house.• Developed packaging, apparel, and branding for major clients, Activision, EA Games, Encore Entertainment, Take 2 Interactive, leading to 24% increase in continued company growth.• Storyboarded pitch videos, commercials, and animatics leading to 33% increase in company’s video / editing business.• Revised and rebranded corporate identity and website, leading to 44% increase in business and web traffic.