Managing Alicat China and SEA commercial team.Industry scope: hydrogen energy and fuel cells, bioreactor, environmental monitoring, semiconductor epitaxy, automotive parts, lithium battery anode material, etc.Reorg Commercial Team structure- Reorg commercial team structure to better adapt to company strategy, to meet business development needs, and HR status. Cleary define roles and responsibility to improve sales effectiveness.- Adjust sales territory, include direct and indirect channel, to improve sales management.Sales process improvement- Streamline OPP life cycle management, set up process from leads to order-in. Set up pipeline management and large deal review process.- Optimize quotation approval matrix, system set up to transparently indicate price and discount.- OPP report and protection process set up, to improve leads assignment effectiveness and avoid conflicts.Sales and marketing strategy - - --Analysis existing customer profile and category to identify product competitive advantage and value proposition to key industries.Analysis marketing and industry trend, based on product feature to address best application/industry.Deep dive market trends, co-work with R&D and product marketing to develop and improve product functionality and stability. Influence manufacturing to improve materials and finished goods preparation, to strengthen product leading position from lead-time perspective.Implement strategy via marketing events, sales trainings, distributor trainings, etc. Channel development and management- Set up distributor management system, include discount approval matrix, project protection process, review and audit action, incentive and punishment policy.- Expand business, develop new partner to cover southeast regions. Team Management - Define team roles&responsibility. Create sales incentive plan. Routine coach and manage team to improve moral and self-motivation.

Develop Schroff Test and Measurement Business globally.- Generate APAC commercial strategy in T&M industry- Train global sales team in T&M perspective- Find new business opportunity in existing account and newtargeting account- Influence on product development process by industry orientation

Run MCC business in China market with 6 members.- Set Annual sales target, review big sales opportunity and manage Indirect sales channels- Review marketing materials, select Expo in China- Guide technical support, build online tech support service- Review product stock and delivery- Consolidate the broad-base, traditional T&M market- Designed strategy into Industrial IoT market for MCC multi-platform DAQ product line in 2017- Update strategy into more specific/vertical market – Digitalization, Intelligent Maintenance, Edge Computing and Predictive Maintenance during 2018~2020- 4 years double digit revenue growth, including 2 years 50%+ revenue growth. Over 60% sales revenue came from IIoT or relevant application.

Take responsibility of ARJ21 vision test bench.Build the aircraft of C919 model for demonstration. Write the requirement about C919 Vision Monitoring System and Electronic Flight Bag Test Bench.