• Manage Instagram (@Hoops, 100k+ followers), engaging users with basketball content and athlete stories• Create all graphics, videos, and athlete stories on the page using Adobe Creative Suite, driving fan interaction and loyalty• Develop and implement innovative brand strategies and marketing campaigns on social media to boost sales and increase visibility for the apparel line• Design merchandise for university athletic programs and tournaments, including the Danny Rumph Classic, fostering strategic partnerships and enhancing brand recognition• Lead a team of 3 interns on content creation and article writing for The Hoops Journal blog, while designing the blog's landing page on Shopify• Create sales presentations for business development and athlete recruitment

• Craft dynamic video content for former NBA player Michael Beasley’s clothing brand (@wethemones on Instagram), sparking excitement and building momentum around merchandise drops• Design content and marketing schedules that drive engagement and boost visibility for new releases

• Set up and dismantle field-level seats, OmniDeck turf covers, basketball court, and media areas for basketball, football, and lacrosse games at Syracuse University• Collaborate and communicate effectively with a team of 20 to 60 members to ensure smooth operations before and after events

• Edited athlete highlight videos for social media, driving engagement and building buzz around athlete signings• Designed marketing materials and created sales decks that supported business development and client acquisition efforts

• Conducted comprehensive research to gather and organize information on new target markets • Compiled sales data and identified relevant media mentions for use on company website• Curated detailed lists of information on over 1,800 potential clients, supporting targeted marketing and outreach efforts

• Executed dynamic game day promotions and managed on-field marketing setup to enhance fan experience • Distributed promotional materials at marketing tables during sporting events to boost brand visibility

• Facilitated returns, answered phone calls, fulfilled online orders, managed the self-checkout area, and cashiered in front-of-store departments• Delivered exceptional customer service by answering questions and providing assistance to guests throughout the store