Joey Sim work email
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Joey Sim personal email
I read, I write, I game. Oh, I watch, too. That about sums up my approach to adulting, and it has also defined marketing as my path forward.‘Why?’ you ask. I find marketing intriguing because it is not just both an art and a science - it's about knowing how people work too. It's also crazy how you can scour tons of articles online telling you the best ways to market, but still end up having to experiment, because there is simply no one-size-fits-all solution.Yeah, puzzles excite me. All the better if I get to write.You know that feeling of 'eureka!', be it from solving a math problem or from sinking your teeth into those cinnamon, chocolate-coated churros you’ve been craving for? Well, that's me when I turn copy on its head and jazz it up with a little bit of wit and a dash of sass. Every work I create also contains a piece of my heart, which means it takes more than just having splendid grammar and vocabulary just for me to deem my work adequate. All that said, I must tell you that I’m still learning everything else there is to do with digital, performance, brand marketing - the works. I’d be happy to share more, but I think this is borderline a soliloquy by now. So, ping me if you’d like a coffee and a chat!
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Game Writer And DesignerTum Tum StudioSingapore -
Game Writer/DesignerTum Tum Studio Jan 2024 - PresentCurrently working on a romance visual novel, to be released by end of 2024!- Collaborating with the founder to brainstorm and develop the game design to enhance the gameplay and plotline- In charge of narrative design, drafting, and writing of the visual novel to create a compelling story and experience for players -
Game DesignerMighty Bear Games Nov 2023 - May 2024Singapore -
Communications LeadMetapals Jun 2022 - Mar 2023Singapore- Leading communications and marketing strategy across all platforms, and working directly with the CEO to establish branding and voice for the product.- Spearheading the official merchandise research, design, project management, and logistics with internal team and external vendors to produce eye-catching, fun, and (sometimes) functional products to delight our users with.- Planning the official launch marketing activities directly with the core growth team to ensure our targets are exceeded, if not met.- Liaising with influencers and streamers for social media collaboration to increase brand awareness and acquire new user sign ups for the game.- Launched our official Refer A Friend program to increase our signups by 500% in 3 months. -
Content CreatorXd Feb 2021 - Mar 2022Singapore- Liaised directly with the Chinese HQ to lead creative direction and content planning and posting of Flash Party (platform fighting mobile game) on TapTap, Instagram, Facebook, and YouTube SEA accounts- Collaborated across design, production, and product teams to create visual content for Ragnarok Mobile: Eternal Love’s Instagram, resulting in increased organic following by 200% (1.7k current) over the span of 6 months- Co-led the first SEA e-tournament for Flash Party (Early Access mobile game) with creative direction and community coordination, and ensured frequent, timely social media postings to generate hype for the event- Conceptualized, co-directed, and captured footage for a variety of 15-30 second ad videos for Ragnarok M: Eternal Love, Flash Party, and Sausage Man. These were run/are to run on Facebook, Google Display Network, TikTok. - Spearheaded a Ragnarok M: Eternal Love x Disney AR filter campaign (Instagram and Facebook) together with external agencies to increase brand awareness and player acquisition -
Co-FounderFloof! Bakery May 2020 - Feb 2021SingaporeThis is a home-based bakery with the sole aim of supporting my mother's passion for baking. I help with everything else, including:- planning content timeline and writing copy for social media posts on Instagram and Facebook- designing / updating the bakery menu and logo when needed- conceptualizing and executing marketing campaigns to grow customer base or increase customer retention- working with influencers on Instagram to increase brand awareness for the account- managing finances and payrolllove chiffon cakes? drop in at:https://www.instagram.com/floofbakery/
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Product Marketing SpecialistRazer Inc. Sep 2020 - Dec 2020Singapore -
Integrated Marketing ExecutiveOracle Nov 2019 - Aug 2020Singapore- managed end-to-end marketing campaign execution across JAPAC, often juggling projects for 2-3 managers at one time.- in charge of monthly internal distribution of newsletters, which cover noteworthy campaigns, monthly marketing and pipeline progress, and upcoming events happening in different regions within JAPAC.- wrote copy for electronic direct mailers, webinar invites, and landing pages that resulted in an average of 4% open rate.- designed creative assets for marketing campaigns to be used as paid advertising banners.- in charge of setting up webinars on ON24 and Zoom. -
Freelance Seo WriterAppsverse Inc. Sep 2019 - Feb 2020Singapore -
Operations InternShopback Aug 2018 - Apr 2019Singapore• Recognized as best performing ambassador for offline events, and subsequently took charge of hiring and managing part-time ambassadors to achieve average 250% uplift of new customer acquisition• Spearheaded and executed offline marketing campaign that achieved 200% uplift in new user acquisition within one-north cohort• Took charge of event planning and management for offline campaigns, where tasks included stakeholder liaison and logistics organisation • Led coordination of design, engineering, and marketing teams to execute weekly online campaigns, and averaged 160% uplift in week-on-week daily orders• Responsible for onboarding new ShopBack GO employees and interns for daily business workflows and internal or third-party software usage -
Young Professional TraineeNtu Centre For Contemporary Art Singapore Nov 2017 - May 2018Singapore• Curated an experimental project with the other NTU CCA Young Professional Trainees currently showing at The Lab space in the NTU CCA exhibition centre. Took initiative in scheduling meetings and preparing documents, as well as in challenging the effectiveness and feasibility of suggested ideas. Tasks included research and fieldwork in order to understand how archives are made accessible and meaningful to the public, writing proposals, conceptualizing public programmes, artist and external vendor liaison, logistics, and managing budget.• Assisted in preparing for residencies, where responsibilities ranged from administrative work, research and writing of artists/curators' biographies, to sitting in for studio visits and documentation of public programmes.• Assisted in tech set-up for public events and programmes, such as Artist/Curator-in-Residence studio sessions or insights, Art After Dark• Engaged in artists’ artistic interest – in dialogue, as to their rationales and aesthetics for their work. Worked as an artist assistant for Michael Lee during his preparation for a project exhibited in the Vitrine, a space in NTU CCA.
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Freelance WriterArthop Aug 2017 - Jan 2018SingaporeAttended exhibitions and interviewed artists to gain firsthand knowledge about their work, and subsequently reviewed them.
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Intern (Store-Ops)Booksactually May 2017 - Jul 2017SingaporeAssisted in the daily transactions of sales and book-keeping. -
Research AssistantTembusu College Jan 2015 - May 2015SingaporeAssisted Dr. Connor Graham (Residential Fellow) in his research project by collating data from research papers, newspapers on microfilm, and statistics from national archives. Produced detailed timelines about Singapore's recent history, as well as a historical narrative based on the research material. -
Editorial InternTaylor And Francis Asia Pacific May 2014 - Jun 2014Singapore• In charge of reviewing and writing book blurbs for various manuscripts from diverse fields of discipline, and significantly reduced the backlog of writing for my editor.• Sourced for potential reviewers from various international and local universities, which was crucial for potential manuscripts that require feedback and criticism from different academic experts.• Collated crucial/relevant data on potential and existing authors residing in Australia. This eventually aided my colleague in sourcing for these candidates for possible interviews.
Joey Sim Education Details
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Philosophy
Frequently Asked Questions about Joey Sim
What company does Joey Sim work for?
Joey Sim works for Tum Tum Studio
What is Joey Sim's role at the current company?
Joey Sim's current role is Game Writer and Designer.
What is Joey Sim's email address?
Joey Sim's email address is jo****@****one.com
What schools did Joey Sim attend?
Joey Sim attended National University Of Singapore.
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