Joey Caballero Email and Phone Number
I am a highly motivated experienced Digital Marketing Specialist, Channel Marketing Executive &Web Developer with a successful track record in delivering successful campaigns across diverse verticals. Well versed in executing digital and traditional marketing actions using tools such as Google AdWords, Paid Social Media Ads, SEO, Email Drift and traditional media methods. With a great passion for technology and its impact as an enabler for positive change. I therefore apply myself to continuous skills improvement which makes me an adaptable candidate for a wide range of jobs.
Dunzo
View- Website:
- dunzzo.com
- Employees:
- 2
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Google Ads Specialist | Media BuyerDunzo Jul 2024 - PresentUnited States -
Marketing ExecutiveGolden Triangle Technology Fze. Aug 2023 - Mar 2024➢ Plan, develop, and executed digital marketing campaigns➢ Develop and execute product-based email marketing campaigns➢ Manage content creation and posting for LinkedIn pages➢ Develop and update the company website and its content for optimal user experience➢ Manage e-commerce store on Noon and Amazon➢ Explore new opportunities for expanding online presence through partnerships,collaborations, and influencer marketing➢ Develop, manage, and execute go-to-market strategies and campaigns foremerging target markets➢ Manage exhibitions and events, including GITEX and INTERSEC➢ Provide the sales team with the required marketing collateral➢ Create and manage Google Ads campaigns➢ Collaborate with vendors and partners for planning and implementing marketingcampaigns➢ Manage contact databases for marketing automation➢ Work with media agency when services were required -
Digital And Marketing ExecutiveToshiba Gulf Fze Nov 2020 - Apr 2023Dubai, United Arab Emirates➢ Develop and implement digital marketing strategies and campaigns across various channels, including social media, email, video ads and search engines.➢ Manage successful Amazon sponsored ads campaigns to reach a wider audience.➢ Expertly manage and update the E-Commerce website and inventory to drive sales.➢ Continuously maintain and update the company website content to ensure an optimal user experience.➢ Monitor and optimize SEO campaigns executed by a third-party agency to drive visibility and reach.➢ Design and develop effective microsites for campaign purposes, increasing engagement and conversions.➢ Continuously track key performance indicators to optimize website performance and campaign success.➢ Secure and maintain the company's AWS website hosting and security to ensure a seamless user experience.➢ Plan and manage targeted consumer and channel events with a focus on success.➢ Oversee exhibitions such as GITEX, INTERSEC, and SECUREX to drive brand exposure and footfall.➢ Efficiently manage both ATL and BTL marketing advertising strategies.➢ Provide comprehensive support to the sales team by fulfilling all marketing collateral requirements.➢ Provide clear and concise budget guidelines to drive efficiency and cost-effectiveness.➢ Collaborate with external agencies to exceed communication objectives and achieve desired results.➢ Prepare comprehensive monthly marketing activity reports to accurately track progress and results, and inform future strategies. -
Digital Marketing ExecutiveGaleries Lafayette Mar 2019 - Nov 2020Dubai, United Arab Emirates➢ Design and execute effective digital marketing campaigns➢ Develop and implement brand-specific marketing strategies across all digital channels➢ Plan and manage affiliate marketing initiatives➢ Conduct experiments and conversion tests, measuring results➢ Work closely with internal teams to optimize user experience through landing page creation➢ Collaborate with agencies and vendor partners➢ Execute Google Ads, social media sponsored ads, email marketing, and SMS campaigns➢ Oversee and guide social media campaigns and strategies➢ Plan and forecast yearly digital marketing budgets➢ Report expenses and budgets to the Marketing Director➢ Manage digital marketing budget, billing, and invoicing➢ Maintain and update the organization's website(s)➢ Analyze website traffic flow and provide regular internal reports➢ Meet key performance indicators such as reducing website bounce rate, increasing dwell time, or improving conversions➢ Continuously improve the search engine optimization of the website(s)➢ Correct errors or bugs in online content➢ Stay updated with digital marketing trends and evaluate new technologies to maintain a competitive edge, especially in mobile marketing -
Web Developer Cum Digital MarketingJubaili Bros Feb 2013 - Jan 2019DubaiWeb Developer Tasks:➢ Develop and update all modules and system components of the Jubaili Bros website➢ Maintain and manage Jubaili Bros website hosting and domain name➢ Ensure website security against potential attacks➢ Create regular backups of the website, including user accounts, content, and database➢ Update and maintain the latest product leaflets and brochures on the websiteDigital Marketing (SEO/SEM) Tasks:➢ Plan, execute and manage digital marketing campaigns➢ Oversee Search Engine Optimization (SEO) efforts➢ Analyze and report website traffic data on a regular basis➢ Manage and optimize Social Media Marketing (SMM) campaigns➢ Improve visibility of the company's social content on various platforms➢ Continuously analyze and improve digital marketing efforts through data analysis and best practicesTraditional Marketing Tasks:➢ Coordinate with suppliers for promotional marketing materials➢ Market the company's products and services to the target audience➢ Update and maintain sales and marketing support materials➢ Adapt creative assets as needed to support marketing plans➢ Track and report marketing performance using Key Performance Indicators (KPIs)➢ Create company videos and take original photos for use in marketing materialsIT Support Tasks:➢ Provide technical assistance to the IT department➢ Collaborate with other IT staff to resolve end-user IT issues➢ Diagnose and resolve software and hardware faults➢ Install and configure computer hardware, software, systems, networks, printers, and scanners. -
Web Developer / Seo SpecialistFreelance Apr 2012 - Jan 2013Freelance➢ Conceptualize, execute, and manage interactive marketing campaigns to drive company sales and meet objectives➢ Design, build, and maintain web sites, web applications, email, offline media, and customer-facing tools➢ Participate in online meetings and bring innovative ideas, new development techniques, and alternative strategies to the table➢ Troubleshoot technical issues through research, debugging, and investigation➢ Code, test, and debug websites for internal and public use➢ Leverage web technologies such as content management systems (CMS), social media, mobile website development, and other cutting-edge technologies➢ Bring new online innovations to life based on business strategies➢ Analyze website performance and implement strategies to attract new visitors and retain existing ones through relationship marketing practices➢ Ensure optimal SEO for all websites and provide white-hat optimization strategies to improve search engine ranking➢ Oversee vendor and staff performance and coordinate with design team to create all website content and videos➢ Stay ahead of industry trends and competitor activity, and make recommendations for improvement➢ Complete projects on time and within allocated resources, while maintaining strong relationships with development agencies➢ Monitor web traffic and develop content to increase traffic and alignment with organizational goals➢ Build and maintain the company's presence on social media and create special content for each platform➢ Conduct keyword research to align with client objectives, optimize existing content, and uncover new opportunities➢ Develop and implement effective social media marketing campaigns.
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Operation Manager/Online Marketing In-ChargeTopone Pageresult May 2011 - Apr 2012Philippines❖ Operation Manager / Online Marketing Lead➢ Expertly train and mentor team leaders➢ Lead online marketing efforts for overseas clients➢ Efficiently allocate and assign clients to virtual assistants➢ Consistently provide exceptional customer support➢ Strategically plan and support marketing initiatives➢ Thoroughly document all projects for accurate time-keeping and billing purposes➢ Innovatively implement motivation strategies for employees➢ Implement quality management and regulatory compliance processes➢ Regularly review customer feedback and statistics to improve overall customer satisfaction❖ SEO Specialist (On-Page, Off-Page SEO)➢ Provide support and expertise to overseas clients to maintain and improve website ranking➢ Lead and execute link building campaigns through various methods such as forum profile links, blog posting, linkwheel, article submission, web 2.0 creation, rss submission, and more➢ Manage and optimize Google AdWords campaigns➢ Analyze and utilize Google Analytics data for continuous SEO improvement➢ Make recommendations and implement content development strategies that align with SEO goals➢ Research and utilize social media tools to support clients' social media strategies➢ Continuously monitor and evaluate search engine results and performance➢ Effectively communicate project updates, timelines, and results with team members➢ Collaborate with team members to meet client goals➢ Administer search engine programs such as XML sitemaps, shopping feeds, and webmaster tools for diagnostic reporting➢ Create and submit engaging video content➢ Analyze website traffic and sources for further improvement.
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Computer InstructorHappy Hearts College Inc. Apr 2008 - Mar 2012Pagadian City, Zamboanga Del Sur, Philippines➢ Collaborate with colleagues to address teaching and research issues.➢ Serve on academic or administrative committees that deal with institutional policies, departmental matters, and academic issues.➢ Act as advisers to student organizations➢ Supervise undergraduate and/or graduate teaching, internship, and research work➢ Perform administrative duties such as serving as department head➢ Conduct research in a particular field of knowledge, and publish findings in professional journals, books, and/or electronic media.➢ Participate in campus and community events.➢ Maintain student attendance records, grades, and other required records.➢ Prepare course materials such as syllabi, homework assignments, and handouts.➢ Compile, administer, and grade examinations, or assign this work to others.➢ Keep abreast of developments in their field by reading current literature, talking with colleagues, and participating in professional conferences.➢ Initiate, facilitate, and moderate classroom discussions.➢ Supervise students' laboratory work.➢ Advise students on academic and vocational curricula, and on career issues.
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Computer System AdministratorHappy Hearts College Inc. Apr 2008 - Mar 2012Pagadian City, Philippines➢ Install tests and provides maintenance for computer hardware and software. ➢ Network printer installation/configuration ➢ Work with vendor support contacts to resolve technical problems with desktop computing equipment and software. ➢ Assist end users with the installation, configuration, and ongoing usability of desktop computers, peripheral equipment and software within established standards and guidelines➢ Setup and manage network Domain Controller➢ Create network account for individual users➢ Manage, configure network filters via router➢ Install and setup operating system, software and network devices.➢ Planning and undertaking scheduled maintenance upgrades➢ Opens Computer Lab and starts computers; checks printers for paper and toner and restocks as needed.➢ Assists students, faculty and others with computer account questions.➢ Monitors computer laboratory usage log to ensure users sign-in/sign-out to provide for accurate records.➢ Provide support and problem resolution for installed software.➢ Creates instructional materials for facultyand students for the purpose of training. ➢ Provides information and instructions to students, faculty, staff and external groups regarding computer facilities and services in the college ➢ Provides training sessions, orientation presentations and classroom talks regarding available computer services as requested. ➢ Schedules technical support when required for exams, extra classes or external groups scheduled outside regular hours. ➢ Make decisions regarding technical and physical changes to the lab. ➢ Writes technical documentation for software and hardware use
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Web Developer (Project Manager)Firstpage Websearch Solution Aug 2009 - May 2011Pagadian City, Zamboanga Del Sur, Philippines➢ Supports client overseas in developing, setting up and maintaining their website.➢ In-charge on maintaining Wordpress, Joomla and Html Websites.➢ Install, Configure Joomla and Wordpress Base Websites.➢ Setup and configure Themes and Plugins for Wordpress and Joomla website.➢ Manage Webhosting Accounts and Domain Names➢ Create Weekly backup on the websites that includes website contents, accounts, modules, components and database.➢ Examining website traffics and visitors➢ Modify Banner, Header, Themes for Websites➢ Create Custom Wordpress and Joomla Template using Artisteer➢ Modify and recode CSS Code.➢ Provides Full training and access to 2nd level webmasters➢ In-charge of making sure that projects meets on deadline as required by clients➢ In-charge of supervising Web Developer Virtual Assistant under the team➢ Provide Technical Supports
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Computer InstructorSystems Technology Institute Nov 2007 - Apr 2008Pagadian City, Zamboanga Del Sur Philippines➢ To meet every class session promptly and ready for that sessions instruction.➢ Coordination and implementation of instruction in an orderly and professional manner.➢ Preparing and teaching students for examinations.➢ Act as adviser to the students and help them in clearing their doubts.➢ Regularly supervise and enforce relevant actions of disciplinary to the classes.➢ Acquiring reliable teaching resources and materials for educational activities.➢ Motivating the students and encouraging student progress.➢ Conduct grading computer and programing tests periodically and prepare the respective progress reports of the students and also providing feedback.➢ Manage the behavior of the students in the education center.➢ Supervise the laboratory work of the students.
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Computer InstructorWester Mindanao State University External Studies Unit Jul 2007 - Oct 2007Ipil, Zamboanga Sibugay, Philippines➢ To meet every class session promptly and ready for that sessions instruction.➢ Coordination and implementation of instruction in an orderly and professional manner.➢ Set-up and clean-up classroom at the beginning and at the end of each class/session.➢ Confirm that all materials are ordered and prepared for class sessions.➢ Confirm necessary arrangements for refreshments for the class sessions.➢ Coordination and implementation of one-on-one instruction in an orderly and professional manner➢ Curriculum design and development as needed by software subject and client.➢ Computer education and training industry research.
Joey Caballero Education Details
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Saint Columban CollegeBusiness Administration And Management, General -
Saint Columban CollegeComputer Science
Frequently Asked Questions about Joey Caballero
What company does Joey Caballero work for?
Joey Caballero works for Dunzo
What is Joey Caballero's role at the current company?
Joey Caballero's current role is Google Ads Specialist | PPC Expert | Media Buyer | Digital Marketing | Web Developer.
What schools did Joey Caballero attend?
Joey Caballero attended Saint Columban College, Saint Columban College.
Who are Joey Caballero's colleagues?
Joey Caballero's colleagues are Jessica Nadeau, Carla Hattingh, Charan Kumar, Mueen Ur Rehman, Ambadas Survase, Jenny Knowland, Muhammad Saad.
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Joey Kim Caballero
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